Abstract
This inductive study offers an examination of 23 cases in which informants from firms engaged in large-scale global projects reported unforeseen costs after failing to comprehend cognitive-cultural, normative, and/or regulative institutions in an unfamiliar host societal context. The study builds on the conceptual framework of institutional theory. The findings, which include propositions and a generic narrative model, contribute to theoretical knowledge of how institutional exceptions arise, how they are resolved, and how they typically involve three general phases: ignorance, sensemaking, and response. The findings also articulate the kinds of institutional transaction costs that an entrant incurs in each of the three phases, and the conditions that lead to the growth of these costs.
Similar content being viewed by others
Notes
Excerpt from e-mail to informants: “I would like to publish a story from our interview in a scientific publication. It is important to verify two criteria: (1) that all factual details are accurately represented; and (2) that the content is appropriately disguised to ensure confidentiality of the parties involved. Please read the story and let me know if it meets these criteria. If it needs modification, please suggest appropriate changes.”
This exception, we think, based on discussions with non-Navy managers who had Spain country-experience, stemmed from the fact that the US and Spanish AEC industries are organized differently. In Spain, contractors do not have in-house designers, architects or engineers to prepare shop drawings. Instead, this expertise resides in engineering and design firms. In the US, contractors typically have design expertise in-house. Thus the Spanish firm seemed to be confused by the Navy's demand that they do shop drawings. But the Navy, exhibiting closed-minded tendencies, could not pinpoint the root cause of this exception, even after a full year's delay.
One prior study to operationalize the concept of open-mindedness did so with two items: “It concerns me that I might have biases of which I'm not aware”; and “It's important to me to understand what other people think about things” (Facione, Sánchez, Facione, & Gainen, 1995). Future researchers might operationalize this variable by counting the number of questions asked by the entrant of the host, or the proportion of time spent by the entrant listening vs talking to the host during meetings and discussions; likewise, laboratory researchers might build on methods used to assess emotional intelligence.
References
Abbott, A. 1992. What do cases do? In C. Ragin & H. Becker (Eds), What is a case? Exploring the foundations of social inquiry: 53–82. New York: Cambridge University Press.
Aoki, M. 2001. Toward a comparative institutional analysis. Cambridge, MA: MIT Press.
Barkema, H. G., Shenkar, O., Vermeulen, F., & Bell, J. H. J. 1997. Working abroad, working with others: How firms learn to operate international joint ventures. Academy of Management Journal, 40 (2): 426–442.
Bartlett, C., & Ghoshal, S. 1987. Managing across borders: New organizational responses. Sloan Management Review, 29 (1): 43–53.
Bazerman, M. H., & Neale, M. A. 1992. Negotiating rationally. New York: Free Press.
Beamish, P. W., & Kachra, A. 2004. Number of partners and JV performance. Journal of World Business, 39 (2): 107–120.
Biggart, N. W., & Guillén, M. F. 1999. Developing difference: Social organization and the rise of the auto industries of South Korea, Taiwan, Spain and Argentina. American Sociological Review, 64 (5): 722–747.
Bijker, W. E., Hughes, T., & Pinch, T. 1987. The social construction of technological systems: New directions in the sociology and history of technology. Cambridge, MA: MIT Press.
Brunsson, N., & Jacobsson, B. 2000. A world of standards. Oxford: Oxford University Press.
Busenitz, L., Gomez, C., & Spencer, J. W. 2000. Country institutional profiles: Unlocking entrepreneurial phenomena. Academy of Management Journal, 43 (5): 994–1003.
Campbell, J. L. 2004. Institutional change and globalization. Princeton, NJ: Princeton University Press.
Chan, E. H. W., & Tse, R. Y. C. 2003. Cultural considerations in international construction contracts. Journal of Construction, Engineering & Management, 129 (4): 375–381.
Cummings, J. L., & Doh, J. P. 2000. Identifying who matters: Mapping key players in multiple environments. California Management Review, 42 (2): 83–105.
Cyert, R. M., & March, J. G. 1963. A behavioral theory of the firm. Cambridge, MA: Blackwell Business.
Dalton, B. M. 2005. Corruption in cultural context: Contradictions within the Korean tradition. Crime, Law & Social Change, 43 (4): 237–262.
Delios, A., & Henisz, W. J. 2003. Policy uncertainty and the sequence of entry by Japanese firms, 1980–1998. Journal of International Business Studies, 34 (3): 227–241.
DiMaggio, P. J., & Powell, W. W. 1983. The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48 (2): 147–160.
Djankov, S., La Porta, R., Lopez-de-Silanes, F., & Shleifer, A. 2002. The regulation of entry. Quarterly Journal of Economics, 117 (1): 1–37.
Djelic, M. -L., & Quack, S. 2003. Globalization and institutions: Redefining the rules of the economic game. Cheltenham: Edward Elgar.
Doh, J., Rodriguez, P., Uhlenbruck, K., Collins, J., & Eden, L. 2003. Coping with corruption in foreign markets. Academy of Management Executive, 17 (3): 114–127.
Douglass, M. 1986. How institutions think. Syracuse, NY: Syracuse University Press.
Doz, Y. L. 1996. The evolution of cooperation in strategic alliances: Initial conditions or learning processes? Strategic Management Journal, 17 (Summer special issue): 55–83.
Doz, Y., Bartlett, C., & Prahalad, C. K. 1981. Global competitive pressures vs host country demands: Managing tensions in MNCs. California Management Review, 23 (3): 63–74.
Eisenhardt, K. M. 1989. Building theories from case study research. Academy of Management Review, 14 (4): 532–550.
Eriksson, K., Johanson, J., Majkgård, A., & Sharma, D. 1997. Experiential knowledge and cost in the internationalization process. Journal of International Business Studies, 28 (2): 337–360.
Evans, P. 2004. Development as institutional change: The pitfalls of monocropping and the potentials of deliberation. Studies in Comparative International Development, 38 (4): 30–52.
Facione, P. A., Sánchez, C. A., Facione, N. C., & Gainen, J. 1995. The disposition toward critical thinking. Journal of General Education, 44 (1): 1–25.
Galbraith, J. R. 1974. Organization design: An information processing view. Interfaces, 4 (3): 22–36.
Galbraith, J. R. 1977. Organizational design. Reading, MA: Addison-Wesley.
Gatignon, H., & Anderson, E. 1988. The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation. Journal of Law, Economics and Organization, 4 (2): 305–336.
Geertz, C. 1973. The interpretation of cultures. New York: Basic Books.
Geertz, C. 1983. Local knowledge: Further essays in interpretive anthropology. New York: Basic Books.
Giddens, A. 1979. Central problems in social theory: Action, structure and contradiction in social analysis. Berkeley, CA: University of California Press.
Glaser, B. M., & Strauss, A. L. 1967. The discovery of grounded theory: Strategies for qualitative research. Hawthorne, NY: Aldine de Gruyter.
Greenwood, R., & Hinings, C. R. 1993. Understanding strategic change: The contribution of archetypes. Academy of Management Review, 36 (5): 1052–1081.
Greif, A. 1994. Cultural beliefs and the organization of society: A historical and theoretical reflection on collectivist and individualist societies. Journal of Political Economy, 102 (5): 912–950.
Greif, A. 2000. The fundamental problem of exchange: A research agenda in historical institutional analysis. European Review of Economic History, 4 (3): 251–284.
Greif, A. 2006. Institutions and the path to the modern economy: Lessons from medieval trade. Cambridge: Cambridge University Press.
Guillén, M. F. 2001. The limits of convergence: Globalization and organizational change in Argentina, South Korea, and Spain. Princeton, NJ: Princeton University Press.
Guillén, M. F. 2002. Structural inertia, imitation, and foreign expansion: South Korean firms and business groups in China, 1987–95. Academy of Management Journal, 45 (3): 509–526.
Hall, P., & Soskice, D. 2001. Varieties of capitalism. New York: Oxford University Press.
Henisz, W. J. 2000. The institutional environment for multinational investment. Journal of Law, Economics and Organization, 16 (2): 334–364.
Henisz, W. J. 2003. The power of the Buckley and Casson thesis: The ability to manage institutional idiosyncrasies. Journal of International Business Studies, 34 (2): 173–184.
Henisz, W. J., & Delios, A. 2001. Uncertainty, imitation, and plant location: Japanese multinational corporations, 1990–1996. Administrative Science Quarterly, 46 (3): 443–475.
Henisz, W. J., & Williamson, O. E. 1999. Comparative economic organization within and between countries. Business and Politics, 1 (3): 261–277.
Henisz, W. J., & Zelner, B. A. 2005. Legitimacy, interest group pressures and change in emergent institutions: The case of foreign investors and host country governments. Academy of Management Review, 30 (2): 361–382.
Henisz, W. J., Zelner, B. A., & Guillen, M. F. 2005. The worldwide diffusion of market-oriented infrastructure reform, 1977–1999. American Sociological Review, 70 (6): 871–897.
Hines, J. R. 1995. Forbidden payment: Foreign bribery and American business after 1977. National Bureau of Economic Research Working Paper No. 5266.
Hirsch, P. M. 1997. Review essay: Sociology without social structure: Neoinstitutional theory meets brave new world. American Journal of Sociology, 102 (6): 1702–1723.
Hofstede, G. 1984. Culture's consequences: International differences in work-related values. Beverly Hills, CA: Sage.
Hofstede, G. 1991. Culture and organizations: Software of the mind. New York: McGraw-Hill.
Hollingworth, J. R., & Boyer, R. 1997. Contemporary capitalism: The embeddedness of institutions. Cambridge: Cambridge University Press.
Horii, T., Jin, Y., & Levitt, R. 2005. Modeling and analyzing cultural influences on project team performance. Computational and Mathematical Organization Theory, 10 (4): 305–321.
House, R. J., Hanges, P. J., Javidan, M., Dorfman, P. W., & Gupta, V. 2004. Culture, leadership and organization: The GLOBE study of 62 societies. Thousand Oaks, CA: Sage.
Huntington, S. 1993. The clash of civilizations? Foreign Affairs, 72 (3): 44–57.
Hymer, S. H. 1976. The international operations of national firms: A study of direct investment. Cambridge, MA: MIT Press.
Javidan, M., & House, R. 2002. Leadership and cultures from around the world: Findings from GLOBE. Journal of World Business, 37 (1): 1–2.
Jin, Y., & Levitt, R. E. 1996. The virtual design team: A computational model of project organizations. Journal of Computational and Mathematical Organizational Theory, 2 (3): 171–195.
Johanson, J., & Vahlne, J. E. 1977. The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8 (1): 23–32.
Johnson, S., McMillan, J., Kaufmann, D., & Woodruff, C. 2000. Why do firms hide? Bribes and unofficial activity after communism. Journal of Public Economics, 76 (3): 495–520.
Johnson, S., McMillan, J., & Woodruff, C. 2002. Courts and relational contracts. Journal of Law, Economics, and Organization, 18 (1): 221–277.
Kahneman, D. 2003. Maps of bounded rationality: A perspective on intuitive judgement and choice. In T. Frängsmyr (Ed.), Les Prix Nobel, The Nobel Prizes 2002: 1–41. Stockholm: Nobel Foundation.
Khanna, T., & Palepu, K. 2000. Is group affiliation profitable in emerging markets? An analysis of diversified Indian business groups. Journal of Finance, 55 (2): 867–891.
Khanna, T., Palepu, K. G., & Sinha, J. 2005. Strategies that fit emerging markets. Harvard Business Review, 83 (6): 63–74.
Kline, J. M. 2005. Ethics for international business: Decision making in a global political economy. New York: Routledge.
Kobrin, S. J. 1976. The environmental determinants of foreign direct manufacturing investment: An ex-post empirical analysis. Journal of International Business Studies, 7 (2): 29–42.
Kobrin, S. J. 1979. Political risk: A review and reconsideration. Journal of International Business Studies, 10 (1): 67–81.
Kogut, B., & Singh, H. 1988. The effect of national culture on the choice of entry mode. Journal of International Business Studies, 19 (3): 411–432.
Lee, J. -Y., & Mansfield, E. 1996. Intellectual property protection and US foreign direct investment. Review of Economics and Statistics, 78 (2): 181–186.
Lincoln, Y., & Guba, E. 1985. Naturalistic inquiry. Beverly Hills, CA: Sage.
Lindesmith, A. R. 1947. Opiate addiction. Bloomington, IN: Principia Press.
Louis, M. R. 1980. Surprise and sense making: What newcomers experience in entering unfamiliar organizational settings. Administrative Science Quarterly, 25 (2): 226–251.
Mahalingam, A., & Levitt, R. E. 2007a. Institutional theory as a framework for analyzing conflicts on global projects. ASCE Journal of Construction Engineering and Management, 133 (7): 517–528.
Mahalingam, A., & Levitt, R. E. 2007b. Safety issues on global projects. ASCE Journal of Construction Engineering and Management, 133 (7): 506–516.
Mahmood, I. P., & Rufin, C. 2005. Government's dilemma: The role of government in imitation and innovation. Academy of Management Review, 30 (2): 338–360.
March, J. G. 1994. A primer on decision making: How decisions happen. New York: Free Press.
March, J. G., & Olsen, J. P. 1989. Rediscovering institutions: The organizational basis of politics. New York: Free Press.
March, J. G., & Simon, H. A. 1958. Organizations. New York: Wiley.
McMillan, J., & Woodruff, C. 1999. Interfirm relationships and informal credit in Vietnam. Quarterly Journal of Economics, 114 (4): 1285–1320.
Melin, L. 1992. Internationalization as a strategy process. Strategic Management Journal, 13 (Winter special issue): 99–118.
Meyer, J. W., & Rowan, B. 1977. Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83 (2): 340–363.
Miles, M. B., & Huberman, A. M. 1994. Qualitative data analysis: an expanded sourcebook. Thousand Oaks, CA: Sage.
Miller, R., & Lessard, D. 2000. The strategic management of large engineering projects: Shaping institutions, risks, and governance. Cambridge, MA: MIT Press.
Mol, A. P. 2003. Global institutional clashes: Economic vs environmental regimes. International Journal of Sustainable Development and World Ecology, 10 (1): 303–318.
North, D. C. 1990. Institutions, institutional change, and economic performance. Cambridge: Cambridge University Press.
North, D. C. 2005. Understanding the process of economic change. Princeton, NJ: Princeton University Press.
Oliver, C. 1991. Strategic responses to institutional processes. Academy of Management Review, 16 (1): 145–159.
Orlikowski, W. J. 1992. The duality of technology: Rethinking the concept of technology in organizations. Organization Science, 3 (3): 398–427.
Orr, R. J. 2005. Unforeseen conditions and costs on global projects: Learning to cope with unfamiliar institutions, embeddedness and emergent uncertainty. Unpublished PhD dissertation, Stanford University, Palo Alto, CA.
Oxley, J. E. 1999. Institutional environment and the mechanisms of governance: The impact of intellectual property protection on the structure of inter-firm alliances. Journal of Economic Behavior & Organization, 38 (3): 283–309.
Park, S. H., & Ungson, G. R. 1997. The effect of national culture, organizational complementarity, and economic motivation on joint venture dissolution. Academy of Management Journal, 40 (2): 279–307.
Parkhe, A. 1993. “Messy” research, methodological predispositions, and theory development in international joint ventures. Academy of Management Review, 18 (2): 227–268.
Powell, W. W., & DiMaggio, P. J. 1991. The new institutionalism in organizational analysis. Chicago: University of Chicago Press.
Prahalad, C. K., & Doz, Y. 1987. The multinational mission: Balancing local demands and global vision. New York: Free Press.
Przeworski, A., & Teune, H. 1970. The logic of comparative social inquiry. New York: John Wiley.
Reuber, A. R., & Fischer, E. 1997. The influence of the management team's experience on the internationalization behaviors of SMEs. Journal of International Business Studies, 28 (4): 807–825.
Robinson, W. S. 1951. The logical structure of analytic induction. American Sociological Review, 16 (6): 812–818.
Robson, M. J., Leonidou, L. C., & Katsikeas, C. S. 2002. Factors influencing international joint venture performance: Theoretical perspectives, assessment, and future directions. Management International Review, 42 (4): 385–418.
Saastamoinen, H. 1995. Case study on exceptions. Information Technology & People, 8 (4): 48–78.
Scott, W. R. 2001. Institutions and organizations. Thousand Oaks, CA: Sage.
Scott, W.R 2003. Organizations: Rational, natural, and open systems (5th ed.). Englewood Cliffs, NJ: Prentice Hall.
Scott, W. R., Ruef, M., Mendel, P. J., & Caronna, C. A. 2000. Institutional change and healthcare organizations: From professional dominance to managed care. Chicago: University of Chicago Press.
Sen, A. 2004. How does culture matter? In V. Rao & M. Walton (Eds), Culture and public action: 37–58. Stanford: Stanford University Press.
Shenkar, O. 2001. Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences. Journal of International Business Studies, 32 (3): 519–535.
Smith, V. 2003. Constructivist and economic rationality in economics. In T Frängsmyr (Ed.), Les Prix Nobel, The Nobel Prizes 2002: 1–60. Stockholm: Nobel Foundation.
Sorokin, P. A. 1964. Sociocultural causality, space and time. New York: Russell & Russell.
Starbuck, W. H., & Milliken, F. J. 1988. Executives' perceptual filters: What they notice and how they make sense. In D. C. Hamerick (Ed.), The executive effect: Concepts and methods for studying top executives: 35–65. Greenwich, CT: JAI Press.
Stinchcombe, A., & Heimer, C. 1985. Organizational theory and project management: Administering uncertainty in Norwegian offshore oil. Oslo: Norwegian University Press.
Tversky, A., & Kahneman, D. 1974. Judgment under uncertainty: Heuristics and biases. Science, 185 (4157): 1124–1131.
Van Maanen, J., & Barley, S. 1984. Occupational communities: Culture and control in organizations. Research in Organizational Behavior, 6 (1): 287–365.
Waterman, R. H. 1990. Adhocracy: The power to change. Memphis, TN: Whittle Direct Books.
Weick, K. E. 1995. Sensemaking in organizations. Newbury Park, CA: Sage.
Weingast, B. R. 1995. The economic role of political institutions: Market-preserving federalism and economic development. Journal of Law, Economics and Organization, 11 (1): 1–31.
Weingast, B. R., & Marshall, W. 1988. The industrial organization of congress. Journal of Political Economy, 96 (1): 132–163.
Wells Jr, L. T., & Ahmed, R. 2006. Making foreign investment safe: Property rights and national sovereignty. Oxford: Oxford University Press.
Westney, D. E. 1993. Institutionalization theory and the multinational corporation. In S. Ghoshal & D. E. Westney (Eds), Organization theory and the multinational corporation: 53–76. New York: St Martin's Press.
Whitley, R. 1991. Business systems in East Asia: Firms, markets and societies. London: Sage.
Whitley, R. 1992a. European business systems: Firms and markets in their national contexts. London: Sage.
Whitley, R. 1992b. The social construction of organizations and markets: The comparative analysis of business recipes. In M. Reed & M. Hughes (Eds), Rethinking organizations: New directions in organization theory and analysis: 120–143. Newbury Park, CA: Sage.
Whitley, R., & Kristensen, P. H. 1997. Governance at work: The social regulation of economic relations. Oxford: Oxford University Press.
Williamson, O. E. 1979. Transaction-cost economics: The governance of contractual relations. Journal of Law and Economics, 22 (2): 233–261.
Williamson, O. E. 1994. Transaction cost economics and organization theory. In N. J. Smelser & R. Swedberg (Eds), Handbook of economic sociology: 77–107. New York and Princeton: Russell Sage Foundation and Princeton University.
Witt, M. A., & Lewin, A. Y. 2007. Outward foreign direct investment as escape response to home country institutional constraints. Journal of International Business Studies, 38 (4): 579–594.
Xu, D., & Shenkar, O. 2002. Institutional distance and the multinational enterprise. Academy of Management Review, 27 (4): 608–618.
Yin, R. 2003. Case study research: Design and methods. New York: Sage.
Zaheer, S. 1995. Overcoming the liability of foreignness. Academy of Management Journal, 38 (2): 341–364.
Znaniecki, F. 1934. The method of sociology. New York: Farrar & Rhinehart.
Acknowledgements
Thanks to our scholarly friends at the Collaboratory for Research on Global Projects, Stephen Barley, Tamaki Horii, Raymond Levitt, Doug McAdam, Ashwin Mahalingam, Douglass North, Richard Burt and John E. Taylor; colleagues at Stanford University, Masahiko Aoki, Tsedal Beyene, Chris Bingham, Kathleen Eisenhardt, Avner Greif, and Pamela Hinds; scholars at the Ronald Coase Institute workshop on institutional analysis, Lee Benham, Alexandra Benham, John Nye, and Alberto Simpser; and this journal's three anonymous reviewers and Departmental Editor Witold Henisz for excellent comments and guidance. Financial support for this research was provided, in part, by the National Science Foundation under Grant No. IIS 9907403. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
Author information
Authors and Affiliations
Corresponding author
Additional information
Accepted by Anand Swaminathan, Special Issue Editor and Witold Henisz, Special Issue Editor and Departmental Editor, 4 September 2007. This paper has been with the authors for two revisions.
Rights and permissions
About this article
Cite this article
Orr, R., Scott, W. Institutional exceptions on global projects: a process model. J Int Bus Stud 39, 562–588 (2008). https://doi.org/10.1057/palgrave.jibs.8400370
Received:
Revised:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.jibs.8400370