Abstract
A multivariate approach to contract bidding strategies in the construction industry is presented. This represents a radical departure from previous work in the field by using all available data on competing bidders. ‘Optimal’, ‘no loss’ and ‘break even’ mark-up strategies are derived and methods of parameter estimation proposed. A case study shows how the three strategic mark-up values are calculated against known competitors.
Similar content being viewed by others
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Skitmore, M., Pemberton, J. A Multivariate Approach to Construction Contract Bidding Mark-up Strategies. J Oper Res Soc 45, 1263–1272 (1994). https://doi.org/10.1057/jors.1994.199
Published:
Issue Date:
DOI: https://doi.org/10.1057/jors.1994.199