Abstract
With limited resources and operating in a rapidly changing environment, universities need to formulate strategies for making the most effective use of these resources. This paper shows how modern portfolio planning concepts can be used for this task. A strategic model is developed for a British university and its use in evaluating existing courses, planning new ones and allocating resources is illustrated.
Similar content being viewed by others
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Doyle, P., Lynch, J. A Strategic Model for University Planning. J Oper Res Soc 30, 603–609 (1979). https://doi.org/10.1057/jors.1979.152
Published:
Issue Date:
DOI: https://doi.org/10.1057/jors.1979.152