Skip to main content
SpringerLink
Log in

Quantitative Theories in Advertising

  • Book Selection
  • Published:
Journal of the Operational Research Society

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Authors
  1. Alan Kitchener
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Kitchener, A. Quantitative Theories in Advertising. J Oper Res Soc 22, 198–199 (1971). https://doi.org/10.1057/jors.1971.51

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/jors.1971.51

Search

Navigation