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Decision Rules for Media Scheduling: Dynamic Campaigns

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Journal of the Operational Research Society

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  1. Trans-Canada Air Lines, Montreal, Quebec

    Alec M. Lee

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  1. Alec M. Lee
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Lee, A. Decision Rules for Media Scheduling: Dynamic Campaigns. J Oper Res Soc 14, 365–372 (1963). https://doi.org/10.1057/jors.1963.60

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  • DOI: https://doi.org/10.1057/jors.1963.60

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