Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Benjamin, B., Maitland, J. Operational Research and Advertising: Some Experiments in the Use of Analogies. J Oper Res Soc 9, 207–217 (1958). https://doi.org/10.1057/jors.1958.25
Published:
Issue Date:
DOI: https://doi.org/10.1057/jors.1958.25