Abstract
This study reviews and conceptualizes ‘Feng Shui’, which is defined as a method for inspecting and keeping in harmonious Chi. Chinese believe that positive Chi promotes fortune and health, making Feng Shui important in enabling a firm to achieve strong and good Chi. Simultaneously, this study discusses the implications of Feng Shui for the relationship between corporate reputation management and business activities. Furthermore, this study develops a practical model for understanding the process of creating corporate reputation based on Feng Shui. Finally, this study makes Feng Shui-related suggestions to Western firms operating in using Feng Shui to create a positive corporate reputation.
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Notes
The citation can be found from http://a.abcnews.com/Business/IndustryInfo/wireStory?id=4338532.
This study adopts the translation of Lee (1986: 17).
See Wong (2001: 23) for Feng Shui theories’ reference.
See Wong (2001: 16–18) for Feng Shui theories’ reference.
The building was finally completed and occupied in May 1990 according to company homepage of Bank of China in Hong Kong (www.bochk.com).
I thank one anonymous reviewer for pointing this insight.
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Acknowledgements
The anonymous referees and Editors Cees van Riel and Charles Fombrun are appreciated for their many helpful comments, and Eric W.K. Tsang for offering useful discussion and encouragement. Henry T.H. Yen, Amy C.M Yen, Chun Wei Chao, Jui Chang Ho and Chien Fu Kuo are commended for providing consultation on Feng Shui, and Robert D. Fiala for his permission to use the photograph of the Bank of China Tower. Ted Knoy is appreciated for his editorial assistance.
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Li Chang, W. Using Feng Shui to Create a Positive Corporate Reputation. Corp Reputation Rev 12, 43–51 (2009). https://doi.org/10.1057/crr.2009.2
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DOI: https://doi.org/10.1057/crr.2009.2