Abstract
Americans over the age of 50 control over half of the country's discretionary income and 75 per cent of all personal assets. As Americans live longer, the number of mature consumers in the United States is making a marked increase. Recently, researchers have focussed their attention on this market segment, looking at a variety of consumer behaviour issues. As this segment of consumers is becoming increasingly large, academicians and practitioners who study the consumer behaviour of older consumers search for ways to better segment and target this market. The present study adds to the current body of knowledge by investigating the financial services patronage preferences and post-retirement spending plans of this market, focusing on differences between various segments.
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Moschis, G., Burkhalter, J. Making ends meet: How will the elderly manage their finances and post-retirement expenses?. J Financ Serv Mark 12, 235–241 (2007). https://doi.org/10.1057/palgrave.fsm.4760075
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DOI: https://doi.org/10.1057/palgrave.fsm.4760075