The African View of Participatory Business Management

Abstract

In this paper I delineate the group of activities concernedwith business and then proceed to give an exposition of the concepts usedby Ubuntu as an example of the African view of business managementindicating those activities of human performances regarded by them asbasic to their world view. I proceed to deal with the way these Ubuntuconcepts are applied to business management using the ideas of LovemoreMbigi as an important advocate of the Ubuntu style of participatorymanagement. In doing so. I try to establish what some important Africanthinkers themselves regard as the special position of Ubuntu in contrastto individualism, collectivism and Western Humanism. I then focus on themost important topic of this paper, to wit, the application of the Ubuntuconcepts to a real case and analyse it as a case study. I conclude bycritically assessing the suggested Ubuntu style of management in terms ofuniversal and specific applications.