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Antecedents of collective privacy management in social network sites: a cross-country analysis

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Abstract

In this paper, we examine the psychological antecedents of privacy management strategies in social network sites (SNS) and extend the understanding to collective privacy management. By surveying Facebook users in the US (N = 454), Singapore (N = 467) and South Korea (N = 472), we are able to test our prediction model in these three countries to examine whether the effects of the antecedents are robust from a cross-country perspective. Although some of the effects are significantly different between the three countries, we find that in general users’ privacy attitudes, social norms, and self/collective control beliefs substantially predict the adoption of collective privacy management strategies. These findings contribute to the explanations of users’ adoption of behavioral privacy management strategies. We conclude with global and country-specific recommendations regarding future privacy designs for collective privacy management.

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Notes

  1. The IRB in Singapore requires participants to be at least 21 years old.

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Authors and Affiliations

  1. School of Modeling, Simulation and Training, University of Central Florida, 4000 Central Florida Blvd., Orlando, FL, 32816, USA

    Yao Li

  2. Department of Communications and New Media, National University of Singapore, 21 Lower Kent Ridge Rd, Singapore, 119077, Singapore

    Hichang Cho

  3. Department of Human-Centered Computing, Clemson University, Clemson, SC, 29634, USA

    Reza Ghaiumy Anaraky & Bart Knijnenburg

  4. Department of Informatics, University of California, Irvine, Donald Bren Hall, Irvine, CA, 92697, USA

    Alfred Kobsa

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  1. Yao Li
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  2. Hichang Cho
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Correspondence to Yao Li.

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Table 5 Comparison of overall (marginal) effects of country on privacy management strategies, privacy concerns, norms, and efficacy
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Li, Y., Cho, H., Anaraky, R.G. et al. Antecedents of collective privacy management in social network sites: a cross-country analysis. CCF Trans. Pervasive Comp. Interact. 4, 106–123 (2022). https://doi.org/10.1007/s42486-022-00092-8

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