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Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”

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Abstract

Generative Artificial tools are prolific though their utility for academic writing or creating journal ready manuscripts is unclear. With the general goal of understanding how these AI tools such as ChatGPT might be used for academic writing in Marketing, I try to replicate a published review article using ChatGPT version Plus prompts. Using my observations of the tool's responses to my prompts, I provide strengths and weaknesses and implications for usage of Generative AI tools for academic writing in Marketing.

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Notes

  1. Chakravarty, Anindita (2023), “Review of Marketing Relevant Real Activity Manipulation”, Customer Needs and Solutions 10 (4), pages 1–16. Access at https://rdcu.be/dfH6L.

  2. See open source links such as https://ecoagi.ai/articles/chatgpt-prompt-engineering, https://www.freecodecamp.org/news/how-to-communicate-with-ai-tools-prompt-engineering/, and published books such as Hunter [1].

References

  1. Hunter, N (2023) The Art of Prompt Engineering with ChatGPT, A Hands-On Guide. Material of ChatGPT trainings. https://www.amazon.com/Art-Prompt-Engineering-chatGPT-Hands/dp/1739296710/ref=monarch_sidesheet

  2. Mizik N, Jacobson R (2007) Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context. Mark Sci 26(3):361–379

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  1. Terry College of Business, University of Georgia, Georgia, GA, 30602, USA

    Anindita Chakravarty

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  1. Anindita Chakravarty
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Correspondence to Anindita Chakravarty.

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Chakravarty, A. Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”. Cust. Need. and Solut. 11, 4 (2024). https://doi.org/10.1007/s40547-024-00144-3

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  • DOI: https://doi.org/10.1007/s40547-024-00144-3

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