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Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value

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A Correction to this article was published on 08 March 2024

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Abstract

Remanufacturing is gaining attention as one of the methods for achieving the circular business model. The present study explored the direct predicting factors and also determined the mediating factors of remanufactured product buying intention in Malaysia. This quantitative study adopted the Stimulus-Organism-Response (SOR) and Theory of Planned Behavior (TPB) theory as the underpinning theory for extracting construct in the conceptual framework and through literature review, the hypothesis was drawn. Adopting a cross-sectional survey design, data were collected from 436 Malaysian respondents in a purposive sampling method. The collected data were analyzed by applying PLS-SEM using SmartPLS software version 3.0. The empirical results identify that basic TPB constructs (attitude, subjective norms, perceived behavioral control) and extended constructs (environmental concern, ecological consciousness, and functional values) significantly affect the behavioral intention of buying remanufactured products. This study results also confirmed that all mediators mediate the association among respective mediation except mediation of subjective norm between the association ecological consciousness and buying intention. This study contributes to the theoretical understanding of environmentally conscious consumer behavior with the successful integration of SOR-TPB theory by demonstrating that the relationship between ecological consciousness and intent to purchase is mediated by functional values and attitude. The findings of this study emphasize the need for collaboration between the Malaysian government, remanufacturers, and marketing managers to enhance the image of remanufactured goods and address consumer misconceptions, fostering a positive disposition towards purchasing these products and suggesting potential strategies, such as celebrity endorsements and expanded distribution channels, to boost demand in the market.

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Data availability

The data that support the findings of this study are available from the corresponding authors upon reasonable request.

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Acknowledgements

The authors would like to thank Prince Sultan University for their support.

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This research received no external funding.

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Authors and Affiliations

  1. Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia

    Syed Shah Alam & Husam Ahmad Kokash

  2. Faculty of Business, Management and Professional Studies, Management and Science University, Shah Alam Selangor, Malaysia

    Mohammad Masukujjaman

  3. Graduate School of Business, Universiti Kebangsaan Malaysia, UKM, 43600, Bangi, Selangor, Malaysia

    Nik Mohd Hazrul Nik Hashim

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  1. Syed Shah Alam
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Contributions

Conceptualization, Syed Shah Alam.; Data curation, Mohammad Masukujjaman.; Formal analysis, Mohammad Masukujjaman.; Investigation, Nik Mohd Hazrul Nik Hashim; Project administration, Husam Ahmad Kokash. and Mohammad Masukujjaman.; Resources, Husam Ahmad Kokash.; Software, Mohammad Masukujjaman.; Supervision, Syed Shah Alam; Validation, Mohammad Masukujjaman; Writing—original draft, Syed Shah Alam; Writing—review and editing, Mohammad Masukujjaman, and Syed Shah Alam. All authors have read and agreed to the published version of the manuscript.

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Correspondence to Syed Shah Alam.

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The original online version of this article was revised: The affiliation details for Husam Ahmad Kokash were incorrectly given as ‘Graduate School of Business, Universiti Kebangsaan Malaysia, UKM, 43600 Bangi, Selangor, Malaysia’ but should have been ‘Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia’. The original article has been corrected.

Appendix-A: Measurement Scales

Appendix-A: Measurement Scales

Constructs & Items

Attitude [9]

  att1: I like the idea of buying remanufactured products

  att2: I think that buying remanufactured products is a good idea

  att3: I have a favorable attitude toward buying remanufactured products

Buying Intention [85] [9]

  bi1: I would buy remanufactured products soon

  bi2: I plan to buy remanufactured products regularly

  bi3: PI3: I intend to consider switching remanufactured products

Ecological consciousness [85]

  econs1: I make additional efforts to purchase a remanufactured products that are made from recycled material

  econs2: I have shifted to other remanufactured products due to ecological concerns

  econs3: When I have to need to choose between two equal products, I buy the one which is less harmful to other people and the environment.

  econs4: In my opinion, it is incumbent on individuals to protect the environment

Environmental concern [44]

  EC1: I am concerned about the environment

  EC2: The condition of the environment affects the quality of my health.

  EC3: I am willing to make sacrifices to protect the environment.

  EC4: I think individuals have a responsibility to protect the environment.

Functional Values [114]

  fv1: Remanufactured products are good products for the price.

  fv2: Remanufactured products are economical for the attributes they offer.

  fv3: Remanufactured products have an expectable standard quality.

Perceived Behavioral Control [9]

  pbc1: I am confident that I would be able to buy remanufactured products

  pbc2: Buying remanufactured products is entirely within my control

  pbc3: I have resources, time, and willingness to buy remanufactured products

  pbc4: There are likely to be plenty of opportunities for me to buy remanufactured products

Subjective Norm [9]

  Sn1: People who influence my behavior would think that I should buy remanufactured products

  Sn2: My close friends think that I should buy remanufactured products

  sn3: Most people who are important to me think I should buy remanufactured products

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Alam, S.S., Masukujjaman, M., Kokash, H.A. et al. Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value. Jnl Remanufactur 14, 125–154 (2024). https://doi.org/10.1007/s13243-024-00136-5

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