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Evaluation of online job portals for HR recruitment selection using AHP in two wheeler automotive industry: a case study

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Abstract

Automotive companies are booming worldwide in the economy. In order to sustain in the highly competitive world, every organization tries to create itself a trademark in the market. In our research, we looked at how two wheelers automotive company's selection enhances an organizational performance, which ensures the company's future growth. In today's fast-paced, globally integrated world, human resources are one of the most important production variables. It is critical to preserve and improve economic competitiveness by properly selecting and developing these resources. The main aim of this study is to identify the best online job portal website for recruitment at Two Wheeler Company and to suggest an HR strategy which resonates company’s values and culture. In this study, we have selected 6 criteria and 6 online popular job portals for recruitment with a sample of 15 candidates have been selected. Findings reveal that, AHP method has significant results on the selection of best employer, which helps HR Manager to finalize the decision making process/strategies. Towards the managerial implications section, the researcher aims to design an functional and effective HR strategy that can grasp, engage and retain the top talent in the organization.

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Abbreviations

AHP:

Analytic hierarchy process

AI:

Artificial intelligence

ANOVA:

Analysis of variance

CHRO:

Chief Human Resources Officer

CI:

Consistency index

CV:

Curriculum vitae

CR:

Consistency ratio

DM:

Decision making

FDP:

Faculty Development Programme

HLM:

Hierarchical linear modelling

HR:

Human resources

R&D:

Research and Development

RI:

Randomized index

SEM:

Structural equation modelling

SEO:

Search engine optimization

TBL:

Triple bottom line

TOPSIS:

Technique for order preference by similarity

\(\lambda\)max:

Maximum Eigen value

aij:

The normalized value of ith criterion for the jth alternative

ajk:

The normalized value of jth criterion for the ith alternative

W:

Weight set

Ai:

The number of alternatives for a certain MCDM problem

n :

The number of criteria for a certain MCDM problem

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Acknowledgements

The authors would like to express their gratitude to two wheeler Automotive Industries in Chennai, Tamil Nadu, India, for their invaluable assistance and cooperation. We greatly acknowledge Ms. Ruchi Mishra, Research scholar from NIT Karnataka, for editing this manuscript in better form.

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There is no funding provided in this research.

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Authors and Affiliations

Authors

Contributions

S M Vadivel: Methodology, Writing—review & editing, Supervision. Rohan Sunny: Data Curation, Writing—original draft preparation.

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Correspondence to S. M. Vadivel.

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The authors declare that they have no competing interests.

Ethics approval and consent to participate

This manuscript has a research study involves human participants (Interview Candidates) for studying job portal evaluations in Indian two wheeler company running in Chennai, Tamil Nadu.

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Appendix 1

Appendix 1

See Tables

Table 5 Saaty rating scale [1–9]

5 and

Table 6 Pairwise comparison matrix for online job portals alternatives

6.

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Vadivel, S.M., Sunny, R. Evaluation of online job portals for HR recruitment selection using AHP in two wheeler automotive industry: a case study. Int J Syst Assur Eng Manag (2024). https://doi.org/10.1007/s13198-024-02358-z

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