Abstract
Purpose
A culturally tailored technology-based cancer support program was recently developed and tested among Asian American breast cancer survivors. To explore future opportunities to sustain the program, the research team participated in the SPeeding Research-tested INTervention (SPRINT) program sponsored by the National Cancer Institute. The purpose of this discussion paper is to share the lessons that the research team gained from a customer discovery study through the SPRINT program.
Methods
During the SPRINT program, a total of 73 stakeholders were recruited through a snowball sampling across the globe. Semi-structured interviews were conducted for customer discovery through WebEX, phone calls, and in-person visits (50 in-person interviews, 4 phone interviews, and 19 WebEx interviews). All the interviews were recorded using audio-taping or writing memos. Also, the research team wrote memos on the issues/concerns related to the project during the interview process. Then, the transcripts and memos were analyzed using a content analysis to provide evidence for the lessons.
Results
The themes reflecting the lessons from the customer discovery study included (a) “who are the stakeholders”; (b) “depending on stakeholders”; (c) “what works or not”; (d) “personal versus family responsibilities”; and (e) “depending on countries’ situations.”
Conclusion
These lessons could provide directions for future development and implementation of technology-based cancer support programs for Asian American breast cancer survivors.
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Availability of Data and Material
The data cannot be shared because no permission to share has been obtained from the funding agency.
Code Availability
Not applicable.
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Funding
This customer discovery study was funded by the National Cancer Institute, the Speeding Research-tested INTerventions (SPRINT) Program (DAA3-19–65152-1). The parent study was funded by the National Institutes of Health (NCI/NINR; 1R01CA203719).
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Dr. Wonshik Chee, the Entrepreneur Lead of the customer discovery study and a Co-I of the parent study, designed the study, conducted the data collection and data analysis, and drafted the manuscript; Dr. Sangmi Kim, a Co-I of the customer discovery study, conducted the data collection, and reviewed the manuscript; Dr. Mia Jang, the Business Mentor of the customer discovery study, conducted the data collection, mentored the research team during the SPRINT program, and reviewed the manuscript; and Dr. Eun-Ok Im, PI of the customer discovery study and the parent study designed the study, conducted the data collection and data analysis, and drafted the manuscript with Dr. Wonshik Chee.
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The customer discovery study was approved by the Institutional Review Board of Emory University through the NON-HUMAN SUBJECTS RESEARCH DETERMINATION process. The parent study was approved by Emory University, Institutional Review Board (IRB00117270).
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All the participants consented to participate in the study through a verbal consent process.
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All the participants verbally consented to publications without disclosing their identity-related information (e.g., name, other factors that might point to an individual participant).
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The authors declare no competing interests.
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Chee, W., Kim, S., Jang, M. et al. Lessons from a Customer Discovery Study: a Technology-Based Cancer Support Program for Asian American Breast Cancer Survivors. J Canc Educ 38, 248–254 (2023). https://doi.org/10.1007/s13187-021-02107-x
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DOI: https://doi.org/10.1007/s13187-021-02107-x