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Innovative and Community-Guided Evaluation and Dissemination of a Prostate Cancer Education Program for African-American Men and Women

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Abstract

African Americans (AA) are more likely to develop and die from cancer than any other racial or ethnic group. The aims of this research were to (1) evaluate current education materials being implemented in a community-based prostate cancer education program for AA communities, (2) refine materials based on findings from aim 1, (3) share updated materials with participants from aim 1 for additional improvements, and (4) disseminate and evaluate the improved education program through a statewide videoconference with AA men and women. AA individuals evaluated the current education program through a mail survey (n = 32) and community forum (n = 38). Participants reported that the existing prostate cancer education program content could be understood by lay persons, but recommendations for improvement were identified. They included the following: defining unknown and/or scientific terminology, increasing readability by increasing font size and enlarging images, and including more recent and relevant statistics. Following refinement of the education materials based on survey and forum feedback, a statewide videoconference was implemented. Following the videoconference, participants (25 men; 3 women) reported that they would encourage others to learn more about prostate cancer, talk to their doctor about whether or not to get screened for prostate cancer, and recommend the conference to others. There is great potential for using this type of iterative approach to education program development with community and clinical partners for others conducting similar work.

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Acknowledgments

This study was funded partially by the National Cancer Institute (NCI) Community Networks Program Centers U54/CA153461 and an implementation grant from the South Carolina Cancer Alliance. Friedman also partially supported by the South Carolina Cancer Prevention and Control Research Network under Cooperative Agreement Number U48DP001936 from the Centers for Disease Control and Prevention (Prevention Research Centers) and the National Cancer Institute. We are most grateful to our prostate cancer videoconference partners: Johnny Payne, Rev. Tony Minter, Edna Williams, Kelvin Williams, Alicia McMenamin, and Kim M. Johnson.

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Authors and Affiliations

  1. United States Army Public Health Command, Army Institute of Public Health, Aberdeen Proving Ground, MD, 21010, USA

    Dawnyea D. Jackson

  2. College of Social Work, University of South Carolina, Columbia, SC, 29208, USA

    Otis L. Owens

  3. Department of Health Promotion, Education, and Behavior and the Statewide Cancer Prevention and Control Program, University of South Carolina, Columbia, SC, 29208, USA

    Daniela B. Friedman

  4. South Carolina Area Health Education Consortium and Department of Library Science and Informatics, Medical University of South Carolina, Charleston, SC, 29425, USA

    Ragan Dubose-Morris

  5. Arnold School of Public Health, Cancer Prevention and Control Program, University of South Carolina, 915 Greene Street, Suite 235, Columbia, SC, USA

    Daniela B. Friedman

Authors
  1. Dawnyea D. Jackson
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  2. Otis L. Owens
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  3. Daniela B. Friedman
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  4. Ragan Dubose-Morris
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Correspondence to Daniela B. Friedman.

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Jackson, D.D., Owens, O.L., Friedman, D.B. et al. Innovative and Community-Guided Evaluation and Dissemination of a Prostate Cancer Education Program for African-American Men and Women. J Canc Educ 30, 779–785 (2015). https://doi.org/10.1007/s13187-014-0774-z

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  • DOI: https://doi.org/10.1007/s13187-014-0774-z

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