Skip to main content
SpringerLink
Log in

Reducing Cancer Risk in Rural Communities Through Supermarket Interventions

  • Reflection
  • Published:
Journal of Cancer Education Aims and scope Submit manuscript

Abstract

Cancer risk is high, and prevention efforts are often minimal in rural communities. Feasible means of encouraging lifestyles that will reduce cancer risk for residents of rural communities are needed. This project developed and tested a model that could be feasibly adopted by rural communities to reduce cancer risk. This model focuses on incorporating multi-faceted cancer risk education in the local supermarket. As the supermarket functions both as the primary food source and an information source in small rural communities, the supermarket focus encourages the development of a community environment supportive of lifestyles that should reduce residents’ risk for cancer. The actions taken to implement the model and the challenges that communities would have in implementing the model are identified.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  1. American Cancer Society (2012) Cancer facts and figures 2011. American Cancer Society, Atlanta

    Google Scholar 

  2. Gosschalk A, Carozza S (2003). Cancer in rural areas: a literature review. Rural Healthy People 2010. A companion document to Healthy People 2010. College Station, TX: The Texas A&M University System Health Science Center, School of Rural Public Health, Southwest Rural Health Research Center. http://www.srph.tamhsc.edu/centers/rhp2010/Vol2cancer.htm. Accessed 25 September 2010

  3. Monroe AC, Ricketts TC, Savitz LA (1992) Cancer in rural versus urban populations: a review. J Rural Health 8(3):212–220

    Article  PubMed  CAS  Google Scholar 

  4. AHRQ (Agency for Healthcare Research and Quality (2010, March) 2009 National healthcare quality & disparities reports. http://www.ahrq.gov/qual/qrdr09.htm. Accessed September 10, 2010

  5. Shugarman LR, Sorbero ME, Tian H, Jain AK, Ashwook JS (2008) An exploration of urban and rural differences in lung cancer survival among Medicare beneficiaries. Am J Public Health 98(7):1280–1287

    Article  PubMed  Google Scholar 

  6. Gong G, Belasco E, Hargrave K, Lyford C, Philips BL (2012) Determinants of delayed detection of cancers in the Texas counties in the United States of America. Int J Equity Health 11(1):29. doi:10.1186/1475-9276-11-29

    Article  PubMed  Google Scholar 

  7. Texas Cancer Information (2012) Rankings of geographic areas by cancer incidence rates. http://www.texascancer.info/scripts/mgwns.html. Accessed 12 Sep 2012

  8. Brinley C, Barrar C, Cotugna N (2001) Stages of change tools to increase fruit and vegetable consumption in high school students. J Nutr Educ 33(1):58–8

    Google Scholar 

  9. Cullum A (2003) Increasing fruit and vegetable consumption: the 5 A Day programme. Nutr Bull 28:159–163

    Article  Google Scholar 

  10. Greene GW, Fey-Yensan N, Padula C, Rossi SR, Rossi JS, Clark PG (2008) Change in fruit and vegetable intake over 24 months in older adults: results of the SENIOR project intervention. Gerontologist 48(3):378–387

    Article  PubMed  Google Scholar 

  11. Gwede CK, Ashley AA, McGinnis KF, Alejandro MI, Standifer M, Baldwin J et al (2012) Designing a community-based lay health advisor training curriculum to address cancer health disparities. Health Promot Pract. doi:10.1177/1524839912458675

    Google Scholar 

  12. Rodgers AB, Kessler LG, Portnoy B, Potosky AL, Patterson B, Tenney J et al (1994) “Eat for Health”: a supermarket intervention for nutrition and cancer risk reduction. Am J Public Health 84:72–76

    Article  PubMed  CAS  Google Scholar 

  13. Baker EA, Brownson CA (1998) Defining characteristics of community-based health promotion programs. J Public Health Manag Pract 4(2):1–9

    PubMed  CAS  Google Scholar 

  14. Corda KW, Quick V, Schefske S, DeCandia J, Byrd-Bredbenner C (2010) Toward a polytheoretical framework for health behavior. Am J Health Stud 25(4):211–230

    Google Scholar 

  15. Merzel C, D’Afflitti J (2003) Reconsidering community-based health promotion: promise, performance, and potential. Am J Public Health 93(4):557–574

    Article  PubMed  Google Scholar 

  16. Kushi LH, Doyle C, McCullough M, Rock CL, Demark-Wahnefried W, Bandera EV et al (2012) CA Cancer J Clin 62(1):30–67. doi:10.3322/caac.20140

    Article  PubMed  Google Scholar 

  17. Hystad P, Carpiano RM (2012) Sense of community-belonging and health-behavior change in Canada. J Epidemiol Community Health 66(3):277–283. doi:10.1136/jech.2009.103556

    Article  PubMed  Google Scholar 

  18. Whetstone LM, Kolasa KM, Collier DN (2012) Participation in community-originated interventions is associated with positive changes in weight status and health behaviors in youth. Am J Health Promot 27(1):10–16. doi:10.4278/arpa.100415-QUAN-117

    Article  PubMed  Google Scholar 

Download references

Acknowledgments

This project, entitled “A Public-Private Partnership for Cancer Prevention in Rural Communities” was funded by a Prevention Grant, grant numberPP110060, from the Cancer Prevention Research Institute of Texas. Appreciation is extended to United Supermarkets, L.L.C, as well as to the F. Marie Hall Institute for Rural and Community Heath, for their support and cooperation with this project. The time and resources committed to this project by United Supermarkets, L.L.C. were instrumental to the project’s success.

Author information

Authors and Affiliations

  1. Department of Nutrition, Hospitality, and Retailing, College of Human Sciences, Texas Tech University, Box 41240, Lubbock, TX, 79409-1240, USA

    Barent N. McCool

  2. Agricultural and Applied Economics Department, College of Agricultural Sciences & Natural Resources, Texas Tech University, Box 42132, Lubbock, TX, 79409-2022, USA

    Conrad P. Lyford

  3. School of Human Sciences, Food, Nutrition, and Dietetics Program, Stephen F. Austin State University, 1936 North St, Nacogdoches, TX, 75962, USA

    Natalie Hensarling

  4. Pathology Department, School of Medicine, Texas Tech University Health Sciences Center, 3601 4th Street, Lubbock, TX, 79430-9097, USA

    Barbara Pence

  5. College of Hotel Administration, University of Nevada Las Vegas, Las Vegas, NV, 79424-7828, USA

    Audrey C. McCool

  6. Agricultural and Applied Economics Department, College of Agricultural Sciences & Natural Resources, Texas Tech University, Lubbock, TX, 79409, USA

    Janani Thapa

  7. Department of Agricultural Economics and Economics, College of Agriculture, Montana State University, PO Box 172920, Bozeman, MT, 59717-2920, USA

    Eric Belasco

  8. United Supermarkets, L.L.C., 7830 Orlando, Ave, Lubbock, TX, 79423, USA

    Tyra M. Carter

  9. 11304 Juneau Avenue, Lubbock, TX, 79424-7828, USA

    Audrey C. McCool

Authors
  1. Barent N. McCool
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Conrad P. Lyford
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Natalie Hensarling
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Barbara Pence
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Audrey C. McCool
    View author publications

    You can also search for this author in PubMed Google Scholar

  6. Janani Thapa
    View author publications

    You can also search for this author in PubMed Google Scholar

  7. Eric Belasco
    View author publications

    You can also search for this author in PubMed Google Scholar

  8. Tyra M. Carter
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Audrey C. McCool.

Rights and permissions

Reprints and permissions

About this article

Cite this article

McCool, B.N., Lyford, C.P., Hensarling, N. et al. Reducing Cancer Risk in Rural Communities Through Supermarket Interventions. J Canc Educ 28, 597–600 (2013). https://doi.org/10.1007/s13187-013-0478-9

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s13187-013-0478-9

Keywords

Search

Navigation