Abstract
Southeast Asian women in California have high cervical cancer incidence and mortality rates, but low levels of Pap screening. No published reports have addressed screening among Thai women. Entertainment-education (EE) is a useful strategy for low-literacy, culturally diverse populations. This quasi-experimental study determined whether a soap-opera-themed, Thai-language EE video was superior to a print handout for increasing knowledge, attitudes, and behavioral intention toward Pap testing. No uniform differences were found between the intervention group (video) and the control group (brochure). Both educational modalities appeared to result in selected increases in knowledge and attitudes.
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Acknowledgments
This study was supported by NCI grant #55764. The authors gratefully acknowledge the invaluable contributions of Jackie Tran, Waraporn “Nid” Tiaprasith, Srinapha “Noi” Vasunilashorn, Dr. Michele Mouttapa, and all the study participants.
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Love, G.D., Tanjasiri, S.P. Using Entertainment-Education to Promote Cervical Cancer Screening in Thai Women. J Canc Educ 27, 585–590 (2012). https://doi.org/10.1007/s13187-012-0369-5
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DOI: https://doi.org/10.1007/s13187-012-0369-5