Introduction

Our current food choices contribute to global sustainability challenges, such as climate change and biodiversity loss (Intergovernmental Panel on Climate Change 2019; McIntyre et al. 2009). In response to this development, authorities and governments aim to promote organic food, as its production offers advantages in regard to sustainability such as preserving biodiversity and improving soil health (European Union 2020; Niggli 2015; Reganold and Wachter 2016; Seufert and Ramankutty 2017). According to the European Commission, ‘organic production is an overall system of farm management and food production that combines best environmental practices, a high level of biodiversity, the preservation of natural resources and the application of high animal welfare standards’ (European Parliament 2018). The term organic is protected, and therefore, organic products need to fulfil basic requirements, e.g. identified by the European regulation 2018/848 on organic production, and are subject to certification processes (Alföldi and Nowack 2017). This improves their identifiability within food systems compared to non-certified, sustainably produced products.

While there are a variety of organic support policies on the supply side, an important policy instrument on the demand side is the purchase of food or food services by public institutions, which is called public food procurement (PFP) (Candel 2020; Doernberg et al. 2019; Morgan and Morley 2014; Sonnino 2016). Also, the Farm to Fork Strategy of the European Union foresees a considerable role of PFP to drive organic food consumption (European Union 2020). As research shows, PFP policies impact markets (Cerutti et al. 2018; Saxe et al. 2019) and have a broader influence on the sustainability of food systems by shaping the dietary habits of the guests (Morgan and Morley 2014; Sonnino 2009; Swensson and Tartanac 2020; Wahlen et al. 2012) and the local food supply (Swensson and Tartanac 2020). Moreover, the growing importance of public organic food procurement can be seen as an aspect of a broader endeavour for sustainable public procurement. In sustainable public procurement, environmental and social criteria are included in the purchasing decisions of public actors (O'Rourke et al. 2013; Perera et al. 2007). Thereby, public organic food procurement contributes also to the Sustainable Development Goal 12.7 about promoting sustainable public procurement practices (United Nations 2015).

PFP policies are often in the area of influence of cities and municipalities (Candel 2020; Moragues-Faus and Morgan 2015). As part of the ‘metropolitan revolution’ (Sonnino 2016) or ‘new municipalism’ (Morley and Morgan 2021), cities are becoming active in food politics and use PFP to increase the sustainability of the food system by, among other things, promoting organic food (Barling et al. 2013; Candel 2020; Chandler et al. 2015; Doernberg et al. 2019; Morgan and Sonnino 2010). For example, school catering facilities in Rome buy 70% of their food in organic quality (Sonnino 2009). The cities of Malmö, Vienna and Copenhagen spend 40%, 50% and 90% of their purchasing budgets on organic products respectively (Barling et al. 2013; Smith et al. 2016). German initiatives also advocate for increased organic and sustainable procurement (Fülles et al. 2017). The city of Berlin aims to have 30% organic food in public catering facilities by 2030, while Heidelberg already serves 30% of organic products in their childcare centres. The commitments of these European municipalities and cities to organic PFP are ambitious and have potentially far-reaching impacts on urban food systems and the pace of agroecological transition.

Despite the growing number of cities that have set targets for organic food in PFP, studies that quantify the actual share of organic products in such systems are still rare. The majority of studies about PFP of local governments have taken qualitative approaches (Bloomfield 2015; Krivašonoka 2019; Mikkelsen 2018; Risku-Norja 2015; Sonnino 2009), while there have only been few quantitative studies (Fairchild and Collins 2011; Payot et al. 2018; Sørensen et al. 2016). The lack of quantitative studies has hindered comparative monitoring and benchmarking of existing goals, which are needed to guide the development of organic PFP goals, especially given the diversity of procurement systems and their contexts.

This study aims to demonstrate a viable methodological approach to the quantitative analysis of municipal PFP systems by applying it to the city of Zurich, Switzerland, which is the first Swiss city to have developed an urban food policy (City of Zurich 2019). The case study of Zurich serves as a model for other medium to large cities in Europe. Specifically, the study aims to quantify the amount of organic food procured in Zurich’s PFP and to identify the levers to increase the shares of organic food. To address this aim, we firstly review the mechanisms through which PFP contributes to sustainability goals and analyse scientific literature on drivers of, and barriers to, the inclusion of organic food in PFP. Analysis of the structure of the PFP system then enables quantification of the proportion of organic food in PFP using the city food flow analysis method (Moschitz and Frick 2020) and identification of points that may be leveraged to increase the proportion of organic food in Zurich’s PFP.

Barriers and drivers of organic food in PFP

Apart from economic considerations, Swiss public procurement law allows to consider sustainability criteria for the award decision (Steiner 2013, 2015). In Switzerland, sustainability criteria can be integrated in the public tendering process as eligibility criteria, product-related technical specifications or evaluation criteria (City of Zurich 2014; Steiner 2015). Organic labels, for example, can be listed as technical specifications (Huber et al. 2019). The award goes ultimately to the bidder who fulfils the eligibility criteria, whose offered products and services meet the technical specifications and whose bid performs well in the weighted evaluation criteria. According to the revised Swiss public procurement law which entered into force 1st of January 2021, the winning bid needs to be the most ‘advantageous’ bid and not anymore the ‘most economically advantageous’ as defined in the previous revision of the law (Federal Procurement Conference 2020).

Although economic viability does not need to be the key determinant for award decisions, the scientific literature still identifies cost as one of the most prominent factors for the successful introduction of organic food in PFP. Even in the public domain, catering facilities are subject to significant economic pressure to keep the costs at a low level. However, cost mitigation strategies, such as reduction of meat or purchase of seasonal produce, have proven successful in compensating for the higher costs for quality food, such as organic food (Barling et al. 2013; Risku-Norja 2015; Väänänen and Tossavainen 2014). Using self-administered questionnaires, Filippini et al. (2018) analysed the PFP system of 524 municipalities in Northern Italy and found that price is not a limitation to introducing organic food but does hinder an increase in its share.

Procurement channels are another important factor (Filippini et al. 2018), with centralised procurements better compensating the costs of organic food than small catering businesses. Centralised catering facilities profit from efficiency gains due to the large volumes of food procured (Filippini et al. 2018; Sonnino 2009). Moreover, privately managed public catering facilities that are contracted by a public authority seem to adopt organic food faster than catering facilities under direct public management (Filippini et al. 2018).

Another crucial factor for organic food in catering is the commitment and motivation of actors in PFP (Filippini et al. 2018). Public administrations are one of the most powerful drivers of change, as they are in charge of the tendering process (Morgan and Morley 2014). Also Doernberg et al. (2019) show that implementation of urban food policies is often guided by individuals in administration. In addition, catering professionals are important drivers since they implement the policies while ensuring adequate quality and volumes of requested meals (Wahlen et al. 2012; Walker and Preuss 2008). The catering professionals also need to creatively mitigate increased costs and adapt the catering system to the requirements (Barling et al. 2013). Finally, the end consumers can be important actors of change by exerting pressure on food providers. For example, parents can exert pressure on school food catering and induce, or demand, change (Filippini et al. 2018). Such as is the case of school food in Rome, in which a ‘canteen commission’, formed by parents, facilitates consumer involvement (Sonnino 2009).

Ultimately, digitalisation may provide additional opportunities to improve public procurement services. Digitalisation in public procurement can lead to a professionalisation, to cost reduction and to structural changes in the bidding process which accelerate opportunities for smaller bidders (Pekolj et al. 2019). However, the influence of digitalisation on PFP and how it might drive organic purchasing has yet barely been studied.

While this review of relevant literature has been able to identify some drivers and barriers to the inclusion of organic food in PFP, prior study has been hampered by the lack of a theoretical framework to guide the analysis of food systems. To address the aims of this study, primary research is needed to develop and test such a framework.

Method

Case study description

The city of Zurich is one of the most important cities in Switzerland in terms of population and economy. With 434,008 inhabitants (as of 2019), Zurich is the country’s most populous city and has been growing constantly since the 1990s (Rosin 2020). In order to provide food in its public catering facilities, the city of Zurich spends approximately 22 million Swiss francs annually on food (Piguet 2007). Overall, PFP in Zurich serves seven million menus annually in 450 catering facilities (City of Zurich 2019).

Food politics in Zurich have gained momentum following a successful referendum in November 2017 demanding the promotion of environmentally friendly food by public authorities. The urban food policy, which followed the referendum in June 2019, elaborates the measures for sustainable development of the food system in the city (City of Zurich 2019). The city is committed to ‘promoting healthy and safe food that is produced in an environmentally sound manner [and] […] ethically responsible and accessible to all. Being aware that this development must be economically viable’ (City of Zurich 2019). In the food policy, PFP and the public catering facilities have an important role. As a central goal, 50% of purchased foods in municipal catering facilities should be certified with a sustainability label by 2030. Sustainability labels are labels classified as ‘recommended’ or higher by the Swiss Consumer Protection Foundation (Stiftung Konsumentenschutz 2021). These categories include organic labels, fairtrade labels, ‘MSC’ and ‘IP Suisse’. This development shows that, also in Zurich, organic food becomes a focus of sustainable food politics.

The ‘City Food Flow Analysis’

The analysis of the PFP system in Zurich was based on an adapted City Food Flow Analysis (Moschitz and Frick 2020). The methodology addresses food flows in a city and its surrounding region. In comparison with methods analysing single catering facilities, the city food flow analysis is a suitable citywide approach. With adaptations, the methodology is suitable to estimate the amount of organic food procured in Zurich’s PFP and to identify levers to increase the shares of organic food. Figure 1 gives an overview of the steps followed in the present study. Step 1 is based on the city food flow analysis methodology as presented in Moschitz and Frick (2020). It involves defining the places of consumption and food product groups analysed. Step 2 has been added to the method. Here, we first develop a typology of procurement channels for PFP and estimate the relevance of each channel for PFP in the study area. Step 3 is based on the city food flow analysis methodology but has been adapted as we focus on organic food, instead of regional food. In this step, we calculate the share of organic food per food product group within each procurement channel identified under Step 2. The detailed approach of each step is elaborated hereafter.

Fig. 1
figure 1

Flow chart of the adapted City Food Flow Analysis method used in this study. The approach is based on Moschitz and Frick (2020)

Analysing PFP in Zurich

Step 1: Definition of the object of investigation

The object of investigation is defined on two dimensions. First, the places of consumption are limited to the public catering facilities owned by Zurich’s city administration. Catering facilities coordinated by another municipality, or a higher level of government on the terrain of the city, were excluded from the analysis. Second, twelve food product groups were selected for the analysis of the share of organic food: beef, pork, chicken, milk, hard cheese, soft cheese, bread, tomatoes, salad, potatoes, carrots and apples. The selection of the products was based on three main criteria: (1) part of the Swiss diet (Bisig-Inanir et al. 2021), (2) agricultural production in the region surrounding the city and (3) representation of the food groups vegetables, meat and milk products. Table 1 provides a more precise definition of the food product groups by also clarifying what is excluded in each product group.

Table 1 List and definition of the product groups considered for the organic consumption

Step 2: Understanding the procurement channels

To understand and analyse the procurement channels of the municipal catering facilities in Zurich, a typology of procurement channels was developed. It was based on an expert interview with a PFP representative of the city administration conducted in January 2020. Each municipal catering facility was classified based on the management of the catering service into internally managed by the city administration (INT) or externally managed by a private catering company (EX). On a second dimension, the facilities were classified based on their procurement strategy into facilities that purchase foods as individual entities (ind) and facilities where a central body coordinates the purchase of foods (coord). Based on these attributes, the classification distinguished four procurement channels, which are also summarised in Table 2: ‘INT–coord’, ‘INT–ind, ‘EX–coord’ and ‘EX–ind'.

Table 2 Typology of the procurement channels for public food in Zurich

In addition, the catering facilities were distinguished into the five facility types: ‘aged care centres’, ‘care centres’, ‘city hospitals’, ‘schools and day-care centres’ and ‘staff restaurants’. Missing information about the number of catering facilities within each facility type was complemented with desk research. The resulting procurement typology and the assignment of Zurich’s public catering facilities to it were sent to representatives from the city administration for validation. Inconsistencies were adapted.

To understand the contribution of each procurement channel to the overall PFP in Zurich, a relevance indicator was calculated based on Eq. (1) below:

$${Relevance\:of \ procurement\:channel \:(x)}= \frac{annual\:meals\:of\:procurement\:channel\: (x)}{total\:annual\:meals\:of\: Zuric{h}^{{\prime}}s\:PFP}$$
(1)

The calculation of the relevance indicator was based on the previously developed typology and classification of the municipal catering facilities. For each facility type, certain assumptions were made about the number of daily meals; for aged care centres, care centres and city hospitals, the number of daily meals corresponded to the number of residents or patient beds, multiplied by three and by 365 open days. The number of daily meals served in schools and day-care centres was derived from personal requests to city departments or specific catering facilities and was multiplied by 195 regular schooldays in a year (Canton of Zürich 2020). For the facility type of staff restaurants, the number of daily meals was surveyed by telephone and multiplied with 260 days in a year (number of weekdays per year). Due to insufficient data availability, five of the 17 staff restaurants could not be considered in the relevance calculation.

Step 3: Calculation of organic food consumption

Based on the results of Step 2, particularly the relevance indicator calculation (see Eq. 1), the procurement channels EX–coord and INT–coord were analysed for their share of organic food. The procurement channels INT–ind and EX–ind were excluded in the analysis. The procurement channel EX–ind does not exist in Zurich’s PFP. INT–ind catering facilities do exist in Zurich but play only a minor role. Only four staff restaurants and the housing groups of care centres belong to this procurement channel. Because of that and because of a weak data basis, the analysis excluded the amount of organic food within the INT–ind procurement channel.

To analyse the share of organic consumption in EX–coord, we conducted four semi-structured interviews with catering facility managers between February and May of 2020. The interviews focused on the volumes bought within each food group per week and the share of organic produce within each food group. In addition, the interview elicited barriers to organic food procurement. The complete interview guide can be found in the supplementary material. Based on the volumes of each food group bought per week, the yearly consumption volumes were calculated by multiplying with the number of operated weeks per year (39 weeks for ‘schools and day-care centres’, 52 weeks for all others). The overall yearly volumes were then extrapolated to all EX–coord catering facilities based on daily meals. The average share of organic food for each product group in the EX–coord procurement channel was calculated weighting the mean answers of the interviewed catering facilities within each facility type with their yearly consumption volumes.

The analysis of the organic shares in the INT–coord procurement channel was based on purchasing data of 2019 of the common purchasing platform of the city’s Health and Environment Department. Since INT–coord catering facilities must purchase at least 80% of their expenditures via this platform, the share of organic was assumed to be representative of all purchases made within this procurement channel. For the meat food groups, the data indicated only purchase prices. Therefore, these data entries were transformed to weights of produce assuming average prices per kilo (see Table 3). The purchasing data of staff restaurants was excluded in the evaluation, also given the low relevance of this type within the INT–coord procurement channel.

Table 3 Assumptions regarding the market prices of meat products

Results

Understanding PFP channels in Zurich

Public food procurement in Zurich takes place through three different procurement channels: INT–coord, INT–ind and EX–coord. Figure 2 gives an overview over the PFP system in Zurich, and Table 4 describes the operation of the three procurement channels. According to the calculated relevance of each procurement channel, INT–coord procurement contributes 70% to the overall PFP by Zurich. The relevance of INT–ind and EX–coord is 5% and 25%, respectively. It is evident that the three procurement channels contribute unevenly to the overall PFP by Zurich.

Fig. 2
figure 2

System diagram of public food procurement in Zurich. The catering facilities not included in the analysis of organic consumption are indicated with dashed arrows

Table 4 Overview of the procurement channels for public food in Zurich and their calculated relevance

As seen in Fig. 2, the procurement INT-coord is organised by the internal procurement body at the Health and Environmental Department of the city administration. The following elaboration is based on the information provided by the expert interview: the internal procurement body compiles a basket of approximately 3500 ‘contract products’ and searches suppliers through public tenders for these products. The tender is divided into a variety of commodity groups and linked to various criteria, such as price, logistics or the equipment of the supplier’s vehicles. Organic food is integrated as a technical specification in the tender process. Winning bidders, called ‘contract suppliers’, deliver the products within the commodity group to all INT-coord catering facilities at a fixed price for the next 4–6 years. The procurement of the contract products is organised through a digital ordering platform, where also non-contract products are offered. This platform offers an online one-stop shop for catering facility managers. INT–coord catering facilities are obliged to buy contract products for 60% of their purchasing volume and purchase 80% of their food from the ordering platform. Catering facilities also need to purchase annually at least 5% of organic produce.

Share of organic food in PFP in Zurich

Figure 3 shows the relative share of organic products within each product group for the two procurement channels INT–coord and EX–coord. On average, INT–coord catering facilities purchase 11% and EX–coord 9% of organic produce within a product group. The slightly higher share of organic food in the INT–coord procurement channel might be explained by the internal policy for 5% of organic food in these catering facilities. However, the share of organic produce is unevenly distributed between the product groups. In both procurement channels, mainly dairy products are purchased in organic quality, especially milk. More than 50% of the milk is organic, while pork and poultry meat are rarely bought in organic quality. Also, vegetables and fruits, except for salad, have low organic shares. Overall, the results do not show a substantial difference in the purchase of organic food between the INT–coord and EX–coord procurement channel.

Fig. 3
figure 3

Relative share of organic produce for the procurement channels and selected product groups

Barriers of organic food in PFP in Zurich

In the interviews with the catering facility managers, several reasons were mentioned for the low share of organic produce in certain product groups. First, all interviewed catering facility managers mentioned the price premium of organic products as an important barrier for purchase. Second, also quality differences between organic and conventional products, such as stains on organic apples or quality differences of organic meat, play a role. Several catering facilities indicated that customers’ acceptance of quality differences is low. Third, several catering facility managers mentioned that extra planning efforts are required when including organic meat into meals due to a limited selection and availability of organic meat in the wholesale trade.

Discussion

The results show that Zurich’s PFP system is highly centralised. Based on the estimate of relevance, 95% of annual meals provided by public services have a coordinated procurement strategy. The INT–coord procurement channel is clearly the most important procurement channel in terms of total annual meals provided. Coordinated procurement within the city administration is a unique form of organisation in Swiss PFP (Bänninger et al. 2020; Réviron and Gerz 2012) and also throughout Europe. In other municipalities, external management of catering facilities via contracted catering companies seems to be the dominating PFP channel (Barling et al. 2013; Sonnino 2009). Even though five staff restaurants could not be considered in the relevance calculation, the results can be considered as robust. Staff restaurants serve substantially fewer daily meals compared to the other facility types.

The unique organisation of the INT–coord procurement channel offers opportunities and challenges for organic PFP. First, the internal procurement body of Zurich’s city administration has a fundamental influence on a major share of PFP within Zurich. The body regulates the choice of suppliers and products of INT–coord catering facilities and can monitor, inform and steer procurement decisions through the digital ordering platform. Second, as coordinated procurement is professional, the coordinating body can develop expertise about the market and the sustainability of certain products (Schweiter 2018). Third, coordinated procurement is efficient and able to negotiate volume discounts and optimise logistics and payment processes (Rohner 2014). This might help to reduce costs when procuring organic food. Various authors emphasise the potential of professional food procurement to drive sustainable procurement (Bloomfield 2015; Réviron and Gerz 2012). However, coordinated purchasing also poses some challenges. Given the larger quantities procured in coordinated procurement, the 4-year contracts with suppliers have the potential to influence the supply chain considerably (Hamann et al. 2018). Moreover, the centralised and high demand can potentially exclude small suppliers and therefore may stand in conflict with sustainability goals (Lebel 2010; Mikkelsen 2018; Mikkelsen and Ruge 2012; Sonnino 2009; Walker and Preuss 2008).

Despite the above-mentioned opportunities of an internally managed coordinated procurement, the share of organic products in Zurich’s INT–coord procurement channel is comparably low in the international context and is only above average in a Swiss context. A study analysing the procurement of organic products by the city of Lausanne finds only 3.65% of organic food (Payot et al. 2018). Another study of ten large-scale kitchens in the canton of Zurich found under 2% of foods to have the organic label ‘Bio Suisse’ (Bänninger et al. 2020). According to the city’s own information, INT–coord purchased between 6 and 7% of organic food in 2014 (Rohner 2014). On the international level, organic PFP in Zurich remains considerably lower than the procurement in cities such as Rome, Malmö, Vienna and Copenhagen (Smith et al. 2016; Sonnino 2009). Their organic procurement practices could serve as an inspiration for Zurich.

Levers to increase the share of organic food

Based on the results of this study, several leverage points to increase the share of organic food in Zurich’s PFP appear. The city administration may set or raise internal thresholds for organic shares in PFP, as otherwise cost seems to be a major decision factor in PFP (Filippini et al. 2018). The results show that INT–coord and EX–coord procurement channels purchase primarily dairy products in organic quality and only seldomly organic vegetables and fruits. This observation is likely caused by the price pressure in PFP and the relative price difference between organic and conventional products (Marktanalysen 2020). If Zurich’s city administration was to define organic thresholds per product or commodity group (Huber et al. 2019), the organic vegetable and fruit market could also benefit from the procurement efforts of Zurich.

Apart from the costs, many interviewed catering facility managers mentioned limited selection and availability of organic produce. PFP can help to overcome these constraints by actively developing the organic market. The literature identifies two strategies for supply development. A first strategy, which has proven successful in many cases, is exchange and cooperation with suppliers (Bloomfield 2015; Haack et al. 2017; Mikkelsen 2018; Mikkelsen and Ruge 2012; Sonnino 2009; Sørensen et al. 2016; Walker and Preuss 2008). For this strategy, it is important to consider all steps along the value chain, including production, processing and trade (Krivašonoka 2019; Moschitz and Frick 2018). Another approach to build up the supply is to increase the demand for organic food incrementally (Sonnino 2009).

Unique to the situation in Zurich is the digital ordering platform used to procure food for around 70% of Zurich’s PFP. This system might transform into an important leverage point to increase the share of organic food (Pekolj et al. 2019). The platform can be further developed to support the goals of the food policy. Concrete steps are to integrate other online platforms for sustainable food, for example platforms for direct marketing of smaller organic businesses. Thereby, PFP could purchase food more directly from producers and processors and extend the range of products. Also, the platform can monitor the share of organic produce purchased by each catering facility and provide information and support for organic food procurement. Ultimately, digitalisation offers further opportunities in terms of logistics and administration. However, scientific analyses of such systems are rare.

The presented approach in this study offers a suitable first step to design and improve organic PFP policies and tailor to the local institutional conditions. Such policies are an important piece in a broader food system strategy which goes beyond organic food also accounting for other levers for transformation such as eating habits and food waste (Jungbluth et al. 2012; Poore and Nemecek 2018; Willett et al. 2019). However, as Doernberg et al. (2019) and Cheng et al. (2018) point out, an evaluation of the effects of such food policies is lacking. Evidence from single cases is promising, like increased conversion of farmland after the introduction of organic PFP (Lindström et al. 2020) and reduced obesity among schoolchildren (Barling et al. 2013). Nevertheless, future research is crucial to better understand the effects of such policies on the market and consumers and their efficiency in achieving environmental and health goals (Lundberg et al. 2016).

Conclusion and policy implications

This study offers a quantitative approach to measure the consumption of organic food in public catering facilities and uses the approach exemplarily with the city of Zurich. The study reveals the major role of internal coordinated procurement (INT–coord) in Zurich, being responsible for 70% of all meals served annually. Given the importance of the channel and its unique organisational structure, the INT–coord procurement channel has great potential to drive organic food procurement in Zurich. However, in comparison with organic PFP in other European cities, Zurich has considerable potential to increase organic PFP. To achieve this aim, we identified the following leverage points: (1) set or raise internal product-specific thresholds for organic food, (2) actively develop the supply and (3) exploit the potential of the digital ordering platform in the INT–coord procurement channel. These levers indicate fields of action for the city of Zurich not only to implement their food strategy and reach their PFP goals but also to further exploit the potential of PFP to contribute to an agroecological transition.

To the international debate around PFP and organic food procurement in particular, this study contributes two main aspects. First, Zurich’s unique PFP system with strong internally managed coordinated procurement may serve as a blueprint for other municipalities and cities as it offers the advantages of professionalisation and efficiency gains (Rohner 2014; Schweiter 2018). The centralization enables an increased share of organic food procurement, which has previously been associated mainly with private caterers (Filippini et al. 2018). This case study extends the findings of Filippini et al. (2018) by specifying that not the public or private management of a procurement channel but the level of centralization is key to increase the provision of organic food.

Second, the definition of organic PFP policies based on total purchases can hide important patterns. As the case of Zurich shows, the organic share within individual product groups can vary considerably. Cities and municipalities aiming to increase the share of organic produce in PFP should define the policy in order for outcomes to reflect the initial sustainability goals. Defining organic targets per product group might be advisable. Nevertheless, additional market development in order to ensure availability of supply is central to support successful organic PFP (Bloomfield 2015; Mikkelsen 2018; Sonnino 2009; Walker and Preuss 2008).