Abstract
This paper examines visitors’ sequential movements and their patterns in a large-scale art museum. Visitors’ available time makes their visiting styles different, resulting in dissimilarity in the order and number of visited places and in path sequence length. Since the probability of the appearance of short combinations of nodes is higher than that of long combinations of nodes, shorter path sequences tend to appear more frequently than longer path sequences. This prevents us from evaluating the strength of visitors’ mobility patterns, independent of their path sequence length. In order to solve this problem, we propose the random walk simulation model and compare the results with observed data. A random walk is a minimalistic model providing a reference line for the frequency of sequences as induced by the graph structure of the museum. The random walk simulations can therefore provide us with the probability of transitions between nodes and hence with the probability of each path of a given length. Thus, it enables us to compare the frequency of different path sequence lengths in the same framework. Our results indicate that short-stay visitors exhibit stronger patterns than long-stay visitors, confirming that short-stay visitors are more selective than long-stay visitors in terms of their visiting style. This is suggestive of the informal learning settings in which visitors shape their experiences through exploration in space.
Similar content being viewed by others
References
Alstott J, Bullmore E, Plenz D (2014) Powerlaw: a python package for analysis of heavy-tailed distributions. PLoS ONE 9:e85777
Bitgood S (2006) An analysis of visitor circulation: movement patterns and the general value principle. Curator Museum J 49:463–475
Bitgood S, McKerchar TL, Dukes S (2013) Looking back at melton: gallery density and visitor attention. Visit Stud 16:217–225
Bourdeau L, Chebat JC (2001) An empirical study of the effects of the design of the display galleries of an art gallery on the movement of visitors. Museum Manag Curatorsh 19:63–73
Choi YK (1999) The morphology of exploration and encounter in museum layouts. Environ Plan B 26:241–250
Corder GW, Foreman DI (2009) Nonparametric statistics for non-statisticians: a step-by-step approach. Wiley, Hoboken
Delafontaine M, Versichele M, Neutens T, Van de Weghe N (2012) Analysing spatiotemporal sequences in Bluetooth tracking data. Appl Geogr 34:659–668
Eagle N, Pentland AS (2005) Reality mining: sensing complex social systems. Pers Ubiquitous Comput 10:255–268
Falk JH, Dierking LD (2000) Learning from the museum. AltaMira Press, Walnut Greek
Frey BS (1998) Superstar museums: an economic analysis. J Cult Econ 22:113–125. https://doi.org/10.1007/978-3-540-24695-4_4
Hein G (1998) Learning in the Museum. Routledge, London
Hillier B (1996) Space is the machine: a configurational theory of architecture. Cambridge University Press, Cambridge
Hillier B, Hanson J (1984) The social logic of space. Cambridge University Press, Cambridge
Hillier B, Tzortzi K (2006) Space syntax: the language of museum space. In: MacDonald S (ed) A companion to museum studies. Blackwell, Oxford, pp 282–301
Hillier B, Major MD, Desyllas M, Karimi K, Campos B, Stonor T (1996) Tate Gallery, Millbank: a study of the existing layout and new masterplan proposal. Bartlett School of Graduate Studies, University College London, London (unpublished)
Kanda T, Shiomi M, Perrin L et al (2007) Analysis of people trajectories with ubiquitous sensors in a science museum. In: IEEE international conference on robotics and automation (ICRA’07), pp 4846–4853
Klein HJ (1993) Tracking visitor circulation in museum settings. Environ Behav 25:782–800
Kostakos V, O’Neill E, Penn A et al (2010) Brief encounters: sensing, modeling and visualizing urban mobility and copresence networks. ACM Trans Comput Hum Interact 17:1–38
Krebs A, Petr C, Surbled C (2007) La gestion de l’hyper fréquetation du patrimoine: d’une problématique grandissante à ses réponses indifférenciées et segmentées. In: 9th international conference on arts and culture management
Martella C, Miraglia A, Frost J, Cattani M, van Steen MR (2017) Visualizing, clustering, and predicting the behavior of museum visitors. Pervasive Mob Comput 38:430–443
Mayer-Schönberger V, Cukier K (2013) Big data: a revolution that will transform how we live, work, and think. John Murray, London
Melton AW (1935) Problems of installation in museums of art. American Association of Museums Monograph New Series No. 14. American Association of Museums, Washington, DC
Musse SR, Thalmann D (2011) A model of human crowd behavior: group inter-relationship and collision detection analysis, pp 39–51
Mygind L, Bentsen P (2017) Reviewing automated sensor-based visitor tracking studies: beyond traditional observational methods? Visit Stud 20:202–217
Paulos E, Goodman E (2004) The familiar stranger: anxiety, comfort, and play in public places. In: Proceedings of the SIGCHI conference on Human factors in computing systems. ACM, pp 223–230
Peponis J, Dalton RC, Wineman J, Dalton N (2004) Measuring the effects of layout upon visitors’ spatial behaviors in open plan exhibition settings. Environ Plan B Plan Des 31:453–473
Sanfeliu A, Llácer MR, Gramunt MD et al (2010) Influence of the privacy issue in the deployment and design of networking robots in European urban areas. Adv Robot 24:1873–1899
Schorch P (2013) The experience of a museum space. Museum Manag Curatorsh 28:193–208
Serrell B (1998) Paying attention: visitors and museum exhibitions. American Association of Museums, Washington
Sinatra R, Condorelli D, Latora V (2010) Networks of motifs from sequences of symbols. Phys Rev Lett 105:178702
Stallings W (2001) Cryptography and network security: principles and practice, 5th edn. Prentice Hall, Boston
Tschacher W, Greenwood S, Kirchberg V et al (2012) Physiological correlates of aesthetic perception of artworks in a museum. Psychol Aesthet Creat Arts 6:96–103
Tzortzi K (2014) Movement in museums: mediating between museum intent and visitor experience. Museum Manag Curatorsh 7:195–225
Tzortzi K (2015) Museum space where architecture meets museology. Routledge, London
Tzortzi K (2017) Museum architectures for embodied experience. Museum Manag Curatorsh 32:491–508
Versichele M, Neutens T, Delafontaine M, Van de Weghe N (2012) The use of Bluetooth for analysing spatiotemporal dynamics of human movement at mass events: a case study of the Ghent Festivities. Appl Geogr 32:208–220
Wineman J, Peponis J (2009) Constructing spatial meaning: spatial affordances in museum design. Environ Behav 42:86–109
Yalowitz SS, Bronnenkant K (2009) Timing and tracking: unlocking visitor behavior. Visit Stud 12:47–64
Yoshimura Y, Girardin F, Pablo J et al (2012) New tools for studying visitor behaviours in museums: a case study at the Louvre. In: Fucks M, Ricci F, Cantoni L (eds) Information and Communication Technologies in Tourism 2012. Proceedings of the International conference in Helsingborg (ENTER 2012). Springer Wien New York, Mörlenback, Germany, pp 391–402
Yoshimura Y, Sobolevsky S, Ratti C et al (2014) An analysis of visitors’ behaviour in The Louvre Museum: a study using Bluetooth data. Environ Plan B Plan Des 41:1113–1131
Yoshimura Y, Amini A, Sobolevsky S et al (2017a) Analysis of pedestrian behaviors through non-invasive Bluetooth monitoring. Appl Geogr 81:43–51
Yoshimura Y, Krebs A, Ratti C (2017b) Noninvasive bluetooth monitoring of visitors’ length of stay at the Louvre. IEEE Pervasive Comput 16:26–34
Acknowledgements
We would like to thank the socio-economic studies and research division of the Louvre Museum for their support. The authors would like to thank Cisco, Teck, Dover Corporation, Lab Campus, Anas, SNCF Gares & Connexions, Brose, Allianz, UBER, Austrian Institute of Technology, Fraunhofer Institute, Kuwait-MIT Center for Natural Resources, SMART-Singapore-MIT Alliance for Research and Technology, AMS Institute, Shenzhen, Amsterdam, Victoria State Government and all the members of the MIT Senseable City Lab Consortium for supporting this research.
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Appendix (or “materials and methods”)
Appendix (or “materials and methods”)
Algorithm for sequences extraction. Let’s define Si = {s1i, s2i… spi … sPi} the set of all the P possible sequences of length i, where i = {k, k + 1, k + 2 … I}, where i is the length of the longest trajectory in the dataset, and k is the minimum meaningful trajectory in the dataset. Let’s also define f(spi) as the number of visitors in the dataset that used the sequence spi during their visit to the museum. Finally, lets define T as a table containing the resulting patterns and their frequencies.
Given that N = {1, 2 … n}, the set of nodes in the museum, the high-level steps of the algorithm are as follow:
being that s npi+1 is a sequence of length i + 1 that results from adding a node n belonging to the neighbors of the last node of the sequence spi (i.e. spi.[i]), to the sequence spi.
This algorithm starts from the basis that any sequence including a subsequence cannot be present if such subsequence is not present in the dataset. It then iteratively finds all sequences of a minimum length k that are actually used by at least one visitor. Then builds all the possible sequences of length k + 1 based on the existing sequences of length k and discarding the inexistent ones. By discarding the shortest-length sequences, the algorithm converges faster than if every possible sequence was tested.
We used k = 3 as a starting sequence length, based on the fact that the shortest possible trajectory, (e.g. 0-8-0 or 0-3-0) has a length of three. The resulting table T includes all sequences that appear in the dataset, along with their respective frequencies. Not every possible sequence is going to appear in T, since there are paths that are impossible for visitors to follow due to the physical distribution of the museum.
Spearman’s correlation coefficient The Spearman’s correlation coefficient ρ (Corder and Foreman 2009) is a non-parametric measure of statistical dependence between two variables. The coefficient evaluates how well the relationship between two variables (x, y) can be described by a monotonic function. The coefficient assumes values between − 1 (where \(\frac{dy}{dx} < 0 x \in {\mathbb{R}}\)) and + 1 (where \(\frac{dy}{dx} > 0 x \in {\mathbb{R}}\)), the extremes reached when one of the variable is a perfect monotone of the other. A correlation coefficient of zero indicates there is no tendency for y to increase or decrease as x increases. So, if x and y are the variables to correlate, xi and yi are the ranked values, then the Spearman’s correlation coefficient can be calculated from:
Rights and permissions
About this article
Cite this article
Yoshimura, Y., Sinatra, R., Krebs, A. et al. Analysis of visitors’ mobility patterns through random walk in the Louvre Museum. J Ambient Intell Human Comput 15, 1643–1658 (2024). https://doi.org/10.1007/s12652-019-01428-6
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12652-019-01428-6