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Public decision’s implications upon the Pricing Possibility Slope of the Prospective Public Services (PPS)—the case of the Romanian tax register

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Abstract

Price, as one of the most complicated economic issues, and as part of the marketing mix has a complex and contentious role and can influence the public decisions and actions through its functions. Therefore, the present descriptive research makes and in-depth analysis of public pricing decisions and their substantiation. In the simplest case, there is a direct relation between the price and the delivered public service. Nevertheless, the most common case is that of an indirect relation, taking the form of the tax system. Moreover, the tax system is used when there are certain social costs that need to be covered. The stakeholders play an active role in the price-setting public decisions, especially when their direct actions generated those social costs. This is where the marketing tools should be efficiently used in order to avoid the difficulties that the citizens are facing when it comes to the relation between the delivered public good or service and the charged price.

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Notes

  1. For a similar model see Djankov et al. 2003.

  2. Through the Emergency Ordinance no. 50 of 21 April 2008, published in the Official Gazette no. 327 of 25 April 2008

  3. www.mmediu.ro, accessed on 4 March 2010

  4. Through the Emergency Ordinance no. 208/2008, published in the Official Gazette no. 825 of 8 December 2008

  5. Emergency Ordinance no. 218/2008, published in the Official Gazette no. 836 of 11 December 2008

  6. Emergency Ordinance no. 7 of 18 February 2009, published in the Official Gazette no. 103 of 19 February 2009

  7. Published in the Official Gazette no. 926 of 30 December 2009

  8. Stipulated by the Emergency Ordinance no. 50 of 21 April 2008, published in the Official Gazette no. 327 of 25 April 2008

  9. The data are collected from the statistics of the Statistics of the Office for Driving Licences and Vehicles’ Registration and available at http://www.drpciv.ro/info-portal/displayStatistics.do?resetForm=true, accessed on 4 March 2010

  10. Order of Minister of Environment no. 1648/02.12.2009 published in Official Gazette no. 843/07.12.2009 for amending and supplementing the methodology for calculating contributions and taxes for the Environmental Fund, approved by the Order of the Minister of Environment and Water Management no. 578/2006

  11. Available at http://www.afm.ro/main/info_stuf/parc_auto/2010/schema_logica_persoane_fizice.pdf, accessed on 4 March 2010

  12. Through Government’s Decision no. 82 of 5 February 2010 on approving the budget of revenues and expenditures on 2010 of the Environmental Fund and of the Administration of the Environmental Fund, as well as of the List of programs financed from the Environmental Fund in 2010

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  1. Faculty of Public Administration, National School of Political Studies and Public Administration, Povernei Street, no. 6, 1st District, Bucharest, Romania

    Ioana Teodora Dinu

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Dinu, I.T. Public decision’s implications upon the Pricing Possibility Slope of the Prospective Public Services (PPS)—the case of the Romanian tax register. Int Rev Public Nonprofit Mark 8, 25–39 (2011). https://doi.org/10.1007/s12208-010-0060-7

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