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Neuroethics

, Volume 11, Issue 1, pp 1–10 | Cite as

Draining the Will to Make the Sale: The Impermissibility of Marketing by Ego-Depletion

Original Paper

Abstract

We argue that many modern marketing techniques are morally problematic because they take advantage of a phenomenon known as ‘ego-depletion’ according to which willpower is, similar to physical strength, a limited resource that can be depleted by predictable factors. We argue that this is impermissible for the same reason that spiking someone’s drink to impair their judgment is impermissible.

Keywords

Ego-depletion Marketing Advertising Ethics Moral psychology 

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Copyright information

© Springer Science+Business Media Dordrecht 2017

Authors and Affiliations

  1. 1.Southern Methodist UniversityDallasUSA

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