, Volume 11, Issue 1, pp 1–10 | Cite as

Draining the Will to Make the Sale: The Impermissibility of Marketing by Ego-Depletion

  • Ken Daley
  • Robert Howell
Original Paper


We argue that many modern marketing techniques are morally problematic because they take advantage of a phenomenon known as ‘ego-depletion’ according to which willpower is, similar to physical strength, a limited resource that can be depleted by predictable factors. We argue that this is impermissible for the same reason that spiking someone’s drink to impair their judgment is impermissible.


Ego-depletion Marketing Advertising Ethics Moral psychology 


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Copyright information

© Springer Science+Business Media Dordrecht 2017

Authors and Affiliations

  1. 1.Southern Methodist UniversityDallasUSA

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