Skip to main content
Log in

Threatening uncertainty and psychological reactance: are freedom threats always noxious?

  • Published:
Current Psychology Aims and scope Submit manuscript

Abstract

Psychological reactance theory posits that when people are faced with threats to, or elimination of, behavioral freedom, they experience an aversive motivational state (i.e., psychological reactance). Recent research indicates that people’s state of mind affects reactance arousal processes. We hypothesized that being in a state of threatening uncertainty would cause people to experience less psychological reactance to a freedom-threatening communication than those in a state of certainty. We randomly assigned 114 students from a North American University to an uncertainty- or certainty-inducing recall task; they were then exposed to a reactance-arousing message. Compared to participants primed to feel certain, those primed with threatening uncertainty reported significantly less threat and more positive attitudes in response to a freedom threatening communication. Mediation analysis revealed an indirect effect of feelings of threatening uncertainty on people’s behavioral intentions, through perceptions of the controlling message. Results support our hypothesis: people in a state of uncertainty experience less psychological reactance than those in a state of certainty.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1

Similar content being viewed by others

References

  • Adams, M. J. D., & Umbach, P. D. (2012). Nonresponse and online student evaluations of teaching: Understanding the influence of salience, fatigue, and academic environments. Research in Higher Education, 53, 576–591.

    Article  Google Scholar 

  • Andreoli, V. A., Worchel, S., & Folger, R. (1974). Implied threat to behavioral freedom. Journal of Personality and Social Psychology, 30, 765–771.

    Article  Google Scholar 

  • Arnow, B. A., Manber, R., Blasey, C., Klein, D. N., Blalock, J. A., Markowitz, J. C., Rothbaum, B. O., Rush, A. J., Thase, M. E., Riso, L. P., Vivian, D., McCullough, J. P., & Keller, M. B. (2003). Therapeutic reactance as a predictor of outcome in the treatment of chronic depression. Journal of Consulting and Clinical Psychology, 71, 1025–1035.

    Article  PubMed  Google Scholar 

  • Belanger, J. J., Schumpe, B. M., Nisa, C. F., & Moyano, M. (2020). When countermessaging backfires: The role of obsessive passion in psychological reactance. Motivation Science. Advance online publication.

  • Beutler, L. E., Moleiro, C., & Talebi, H. (2002). Resistance in psychotherapy: What conclusions are supported by research? Journal of Clinical Psychology, 58, 207–217.

    Article  PubMed  Google Scholar 

  • Blascovich, J. (2008). Challenge and threat. In A. J. Elliot & A. J. Elliot (Eds.), Handbook of approach and avoidance motivation (pp. 431–445). New York: Psychology Press.

    Google Scholar 

  • Brehm, J. W. (1966). A theory of psychological reactance. Oxford: Academic Press.

    Google Scholar 

  • Brehm, J. W., & Cole, A. H. (1966). Effect of a favor which reduces freedom. Journal of Personality and Social Psychology, 3, 420–426.

    Article  PubMed  Google Scholar 

  • Brehm, S. S., & Brehm, J. W. (1981). Psychological reactance: A theory of freedom and control. London: Academic Press.

    Google Scholar 

  • Burgoon, M., Alvaro, E. M., Grandpre, J. R., & Voulodakis, M. (2002). Revisiting the theory of psychological reactance: Communicating threats to attitudinal freedom. In J. P. Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory and practice. Thousand Oaks: Sage Publications, Inc..

    Google Scholar 

  • Carver, C. S., & Scheier, M. F. (1981). Attention and self-regulation: A control theory approach to human behavior. New York: Springer. https://doi.org/10.1007/978-1-4612-5887-2.

  • Crano, W. D., Siegel, J. T., Alvaro, E. M., & Patel, N. M. (2007). Overcoming adolescents’ resistance to anti-inhalant appeals. Psychology of Addictive Behaviors, 21, 516–524.

    Article  PubMed  Google Scholar 

  • D’Mello, S., & Mills, C. (2014). Emotions while writing about emotional and non-emotional topics. Motivation and Emotion, 38, 140–156.

    Article  Google Scholar 

  • Darlington, R. B., & Hayes, A. F. (2016). Regression analysis and linear models: Concepts, applications, and implementation. New York: The Guilford Press.

    Google Scholar 

  • Dillard, J. P., & Shen, L. (2005). On the nature of reactance and its role in persuasive health communication. Communication Monographs, 72, 144–168.

    Article  Google Scholar 

  • Engs, R., & Hanson, D. J. (1989). Reactance theory: A test with collegiate drinking. Psychological Reports, 64, 1083–1086.

    Article  Google Scholar 

  • Faul, F., Erdfelder, E., Lang, A.-G., & Buchner, A. (2007). G*power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39, 175–191.

    Article  PubMed  Google Scholar 

  • Fritsche, I., Jonas, V., Kessler, T. (2011). Collective reactions to threat: Implications for intergroup conflict and for solving societal crises. Social Issues and Policy Review, 5(1), 101–136.

  • Fromm, E. (1941). Escape from freedom. Oxford: Farrar & Rinehart.

    Google Scholar 

  • Haas, I. J., & Cunningham, W. A. (2014). The uncertainty paradox: Perceived threat moderates the effect of uncertainty on political tolerance. Political Psychology, 35, 291–302.

    Article  Google Scholar 

  • Hart, J. (2014). Toward an integrative theory of psychological defense. Perspectives on Psychological Science, 9, 19–39.

    Article  PubMed  Google Scholar 

  • Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis. New York: The Guilford Press.

    Google Scholar 

  • Hogg, M. A. (2000). Subjective uncertainty reduction through self-categorization: A motivational theory of social identity processes. European Review of Social Psychology, 11, 223–255.

    Article  Google Scholar 

  • Hogg, M. A. (2007). Uncertainty-identity theory. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 39, pp. 69–126). San Diego: Elsevier Academic Press.

    Google Scholar 

  • Hogg, M. A., Meehan, C., & Farquharson, J. (2010). The solace of radicalism: Self-uncertainty and group identification in the face of threat. Journal of Experimental Social Psychology, 46, 1061–1066.

    Article  Google Scholar 

  • Hogg, M. A., Sherman, D. K., Dierselhuis, J., Maitner, A. T., & Moffitt, G. (2007). Uncertainty, entitativity, and group identification. Journal of Experimental Social Psychology, 43, 135–142.

    Article  Google Scholar 

  • Kay, A. C., Gaucher, D., Napier, J. L., Callan, M. J., & Laurin, K. (2008). God and the government: Testing a compensatory control mechanism for the support of external systems. Journal of Personality and Social Psychology, 95, 18–35.

    Article  PubMed  Google Scholar 

  • Kay, A. C., Sullivan, D., & Landau, M. J. (2015). Psychological importance of beliefs in control and order: Historical and contemporary perspectives in social and personality psychology. In M. Mikulincer, P. R. Shaver, E. Borgida, J. A. Bargh, M. Mikulincer, P. R. Shaver, et al. (Eds.), APA handbook of personality and social psychology, volume 1: Attitudes and social cognition (pp. 309–337). Washington: American Psychological Association.

    Google Scholar 

  • Kay, A. C., Whitson, J. A., Gaucher, D., & Galinsky, A. D. (2009). Compensatory control: Achieving order through the mind, our institutions, and the heavens. Current Directions in Psychological Science, 18, 264–268.

    Article  Google Scholar 

  • Lienemann, B. A., & Siegel, J. T. (2015). State psychological reactance to depression public service announcements among people with varying levels of depressive symptomatology. Health Communication. Advance online publication, 31, 102–116. https://doi.org/10.1080/10410236.2014.940668.

    Article  Google Scholar 

  • Mazis, M. B. (1975). Antipollution measures and psychological reactance theory: A field experiment. Journal of Personality and Social Psychology, 31, 654–660.

    Article  Google Scholar 

  • Miller, C. H., Lane, L. T., Deatrick, L. M., Young, A. M., & Potts, K. A. (2007). Psychological reactance and promotional health messages: The effects of controlling language, lexical concreteness, and the restoration of freedom. Human Communication Research, 33, 219–240.

    Google Scholar 

  • Missotten, L. C., Luyckx, K., Branje, S., & Van Petegem, S. (2018). Adolescents’ conflict management styles with mothers: Longitudinal associations with parenting and reactance. Journal of Youth and Adolescence, 47, 260–274.

    Article  PubMed  Google Scholar 

  • Moreira, P. A. S., Inman, R. A., & Cloninger, C. R. (2021). Reactance and personality: Assessing psychological reactance using a biopsychosocial and person-centered approach. Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues.

  • Mullin, B., & Hogg, M. A. (1999). Motivations for group membership: The role of subjective importance and uncertainty reduction. Basic and Applied Social Psychology, 21, 91–102.

    Article  Google Scholar 

  • Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42, 185–227.

    Article  PubMed  Google Scholar 

  • Quick, B. L., & Bates, B. R. (2010). The use of gain- or loss-frame messages and efficacy appeals to dissuade excessive alcohol consumption among college students: A test of psychological reactance theory. Journal of Health Communication, 15, 603–628.

    Article  PubMed  Google Scholar 

  • Quick, B. L., Shen, L., & Dillard, J. P. (2013). Reactance theory and persuasion. In J. P. Dillard & L. Shen (Eds.), The SAGE handbook of persuasion: Developments in theory and practice (2nd ed., pp. 167–183). Thousand Oaks: Sage Publications, Inc..

    Google Scholar 

  • Quick, B. L., Stephenson, M. T. (2008). Examining the role of trait reactance and sensation seeking on perceived threat, state reactance, and reactance restoration. Human Communication Research, 34(3), 448–476.

  • Rains, S. A. (2013). The nature of psychological reactance revisited: A meta-analytic review. Human Communication Research, 39, 47–73.

    Article  Google Scholar 

  • Rast, D. I., Hogg, M. A., & Giessner, S. R. (2013). Self-uncertainty and support for autocratic leadership. Self and Identity, 12, 635–649.

    Article  Google Scholar 

  • Rhodewalt, F., & Comer, R. (1982). Coronary-prone behavior and reactance: The attractiveness of an eliminated choice. Personality and Social Psychology Bulletin, 8, 152–158.

    Article  Google Scholar 

  • Rosenberg, B. D., & Siegel, J. T. (2016). The effect of inconsistency appeals on the influence of direct-to-consumer prescription drug advertisements: An application of goal disruption theory. Journal of Health Communication, 21, 217–227.

    Article  PubMed  Google Scholar 

  • Rosenberg, B. D., & Siegel, J. T. (2018). A 50-year review of psychological reactance theory: Do not read this article. Motivation Science, 4, 281–300.

    Article  Google Scholar 

  • Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs: General and Applied, 80, 1–28.

    Article  PubMed  Google Scholar 

  • Schüz, N., Schüz, B., & Eid, M. (2013). When risk communication backfires: Randomized controlled trial on self-affirmation and reactance to personalized risk feedback in high-risk individuals. Health Psychology, 32, 561–570.

    Article  PubMed  Google Scholar 

  • Shen, L. (2010). Mitigating psychological reactance: The role of message-induced empathy in persuasion. Human Communication Research, 36, 397–422.

    Article  Google Scholar 

  • Shen, L. (2011). The effectiveness of empathy-versus fear-arousing antismoking PSAs. Health Communication, 26, 404–415.

    Article  PubMed  Google Scholar 

  • Sherman, D. K., Hogg, M. A., Maitner, A. T. (2009). Perceived polarization: Reconciling ingroup and intergroup perceptions under uncertainty. Group Processes & Intergroup Relations, 12(1), 95–109.

  • Sittenthaler, S., Steindl, C., & Jonas, E. (2015). Legitimate vs. illegitimate restrictions – a motivational and physiological approach investigating reactance processes. Frontiers in Psychology, 6, 632.

    Article  PubMed  PubMed Central  Google Scholar 

  • Smith, J. R., Hogg, M. A., Martin, R., Terry, D. J. (2007). Uncertainty and the influence of group norms in the attitude-behaviour relationship. British Journal of Social Psychology, 46(4), 769–792.

  • Steindl, C., Jonas, E., Sittenthaler, S., Traut-Mattausch, E., & Greenberg, J. (2015). Understanding psychological reactance: New developments and findings. Zeitschrift fur Psychologie Mit Zeitschrift fur Angewandte Psychologie, 223, 205–214.

    Google Scholar 

  • Straszewski, T., & Siegel, J. T. (2018). Positive emotion infusions: Can savoring increase help-seeking intentions among people with depression? Applied Psychology: Health And Well-Being.

    Google Scholar 

  • Tabachnick, B. G., & Fidell, L. S. (2019). Using multivariate statistics. Boston: Allyn & Bacon/Pearson Education.

    Google Scholar 

  • Thrasher, J. F., Swayampakala, K., Borland, R., Nagelhout, G., Yong, H., Hammond, D., et al. (2016). Influences of self-efficacy, response efficacy, and reactance on responses to cigarette health warnings: A longitudinal study of adult smokers in Australia and Canada. Health Communication, 31, 1517–1526.

    Article  PubMed  PubMed Central  Google Scholar 

  • Tomaka, J., Blascovich, J., Kelsey, R. M., & Leitten, C. L. (1993). Subjective, physiological, and behavioral effects of threat and challenge appraisal. Journal of Personality and Social Psychology, 65, 248–260.

    Article  Google Scholar 

  • van Prooijen, J. (2016). Sometimes inclusion breeds suspicion: Self-uncertainty and belongingness predict belief in conspiracy theories. European Journal of Social Psychology, 46, 267–279.

    Article  Google Scholar 

  • Wicklund, R. A., Slattum, V., & Solomon, E. (1970). Effects of implied pressure toward commitment on ratings of choice alternatives. Journal of Experimental Social Psychology, 6, 449–457.

    Article  Google Scholar 

  • Wortman, C. B., & Brehm, J. W. (1975). Response to uncontrollable outcomes: An integration of reactance theory and the learned helplessness model. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 8). New York: Academic Press.

    Google Scholar 

  • Wright, R. A., Agtarap, S. D., & Mlynski, C. (2015). Conversion of reactance motives into effortful goal pursuit: Implications of Brehm’s theory of motivation intensity. Zeitschrift fur Psychologie Mit Zeitschrift fur Angewandte Psychologie, 223, 267–276.

    Google Scholar 

Download references

Acknowledgements

We would like to thank William D. Crano, James P. Dillard, and Andrew Lac for their guidance and insight on previous versions of this work.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Benjamin D. Rosenberg.

Ethics declarations

Conflict of Interest

The authors declare they have no conflict of interest.

Ethics Approval

This study was performed in line with the principles of the Declaration of Helsinki. Approval was granted by the Ethics Committee of Chapman University (April 4, 2019; #IRB-18-137).

Consent to Participate

Informed consent was obtained from all individual participants included in the study.

Additional information

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Appendices

Appendix 1: Experimental Manipulation

Part 1

“To begin, we would like you to think of a recent time when something happened to you that made you feel very [uncertain/certain] about yourself, your life, your future, or your place in the world. A time when you felt very [vulnerable and threatened/certain and secure].

This should be an event that happened recently and had a powerful effect on you; one that still makes you feel very [uncertain/certain] about yourself right now.

First, we would like to ask you to describe this [uncertain and threatening/certain and secure] event. For this part of the task, do not tell us how it made you feel; instead, try to write as if you were a journalist focusing on the specific details of what occurred. On the next page, we will ask you about how this event made you feel. At that point, we hope you will tell us all about every emotion that you felt. Please spend 2 min on this part of the task.

Remember, you must write for 2 min before moving onto the next page.

First, in the box below, please describe this certain and secure event in as much detail as possible. What exactly happened? Was anyone else involved? If so, who?”

Part 2

“Now, please describe how you felt at the time of this [uncertain and vulnerable/certain and secure] event.

Please try to describe all the feelings that you experienced. As you write, try to re-experience the emotions that you felt at the time of the event. The more you can experience those emotions once again, the better.

Remember, you must write for 2 min before moving onto the next page.”

Appendix 2: Class Selection Message

Intro

On the next page, you will see a brief message from top [School] administrators, who are considering drastic changes to the way in which students select classes each semester. The administration has tasked us with gathering information about students’ perceptions of this proposed new policy.

Please read the message closely, as we will ask you some questions afterwards.

Message

New Restrictions on Class Selection.

Top [School] administrators are considering a plan that would remove just about all of student control over class selection. In short, rather than you choosing your classes, your classes will be chosen for you.

Starting in Fall 2018, this new proposal would eliminate the vast majority of your say in class selection within your major. The freedom of choice students used to enjoy will no longer exist. If the administration approves this plan, all [School] students would be forced to declare their major by second semester freshman year. After that, students would only be free to choose one class each year – academic advisors would mandate all other class selections. You will no longer be the final decision maker when it comes to your course schedule.

Put simply, this plan would eliminate nearly all the freedom of choice you have about the classes that you take.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Rosenberg, B.D., Siegel, J.T. Threatening uncertainty and psychological reactance: are freedom threats always noxious?. Curr Psychol 42, 3968–3977 (2023). https://doi.org/10.1007/s12144-021-01640-8

Download citation

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s12144-021-01640-8

Keywords

Navigation