“Dude, Where’s Your Face?” Self-Presentation, Self-Description, and Partner Preferences on a Social Networking Application for Men Who Have Sex with Men: A Content Analysis

Abstract

The current study examined the social networking profiles of men who have sex with men on the popular application Jack’d in order to survey how they self-present, as well as how they describe their partner preferences. Using online disinhibition as a theoretical framework, emphasis was on how men frame their own and others’ masculinity/femininity, age, race, and body type or fitness level. Results indicated that men tended to privilege masculinity, to visually present themselves semi-clothed, and to mention fitness or bodies in the text of their profile. Analysis also revealed that more than 1 in 5 men used a face-absent main profile photo. Significant differences were found based upon the race and weight of profile users.

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Miller, B. “Dude, Where’s Your Face?” Self-Presentation, Self-Description, and Partner Preferences on a Social Networking Application for Men Who Have Sex with Men: A Content Analysis. Sexuality & Culture 19, 637–658 (2015). https://doi.org/10.1007/s12119-015-9283-4

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Keywords

  • Social networking
  • Men who have sex with men
  • Self-presentation
  • Partner selection
  • Online dating
  • Online disinhibition