Skip to main content
Log in

For Where Two or Three (Thousand) Are Gathered in My Name! A Cultural History and Ethical Analysis of African American Megachurches

  • Articles
  • Published:
Journal of African American Studies Aims and scope Submit manuscript

Abstract

African American megachurches are part of a larger trend in American Protestantism reflecting the ecclesial shifts that have taken place in America during the final quarter of the previous century. There are, however, historical and religious distinctions that differentiate African American congregations from this broader, largely evangelical phenomenon. The purpose of this article, then, is to introduce and analyze African American megachurches in such a way that they are historically situated, racially located, and ecclesiastically differentiated. This article addresses the precipitous rise of black megachurch congregations in the late twentieth and twenty-first centuries and ethically examines shared institutional and ideational values. And it argues that the professional identity, mass culture compatibility, and theological creativity that broadly define black megachurches represent creative fusions and internal tensions that pose ethical challenges to their congregational missions.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

Notes

  1. This approach is theoretically informed by Stuart Hall’s use of historical specificity in regards to race and culture. For Hall, this involves analyzing the changing contours of race (and, for me, race-based institutions such as African American megacongregations) within societies structured by other forms of dominance and political realities. Hall’s concern is twofold: First, he seeks to identify an adequate theory of racism that takes into account the economic and superstructural features of a given society without falling into the economic reductive traps of classical Marxist approaches. Second, by doing so, he seeks to steer away from viewing racism (and, for me, race-based institutions) as a general feature of human societies not dictated and determined, in part, by economic relations and political realities. Therefore, Hall’s call for historical specificity rejects a general theory of racism in some transhistorical or universal manner. Just the same, it prevents us from viewing black churches as ahistorical and racially and theologically bound to a “pure” tradition, rather than beginning with an assumption of racial and ecclesial difference (specificity) in relation to a given historical epoch (Hall 1996).

  2. The “unmasking” dimension is essential to the ethical process insofar as one seeks to hold communities of faith both responsible and accountable for their ecclesial activities. Following H. Richard Niebuhr, an ethic of responsibility neither proceeds from the questions, “What shall I do?” nor “What is right?” Rather the fitting action, which for Niebuhr is “alone conducive to the good and alone is right,” proceeds from the question, “What is going on?” This is why this paper seeks to identify, compare, and analyze African megachurches, within their specific historical contexts, in order to rightly interpret the meanings of their activities, and, in the words of Niebuhr, “so that they come to us not as brute actions, but as understood and as having meaning” (Niebuhr 1999). The responsible self: an essay in Christian moral philosophy. Louisville, KY: Westminster John Knox.

  3. My use of the terms “faithful” and “devout” here seek to capture the polysemic nature of both within the context of a white supremacist, slaveholding, Christian community. Here, they are used to describe not only the ways sympathetic whites perceived Andrew Bryan’s faith commitments in relation to the sacred, but how they interpreted his fidelity and devotion to the system of white supremacy in Savannah. In other words, according to their logic, a truly faithful and devout black Christian translates into a faithful and devout enslaved body. Now of course, this is neither true for the enslaved nor the enslaver. Prohibitions against independent black worship would not be necessary if it were. Yet, this is part of the lie and racial game that created the ideological conditions to allow for such oxymoronic identities as “good slave,” and, more importantly, “benevolent slaveholder.”

  4. See the recorded history of First African Baptist Church on the church’s current Website: http://www.firstafricanbaptist.org/aboutus.htm

  5. Civil religion is concerned with the religious dimensions of the public realm such as singing the Star Spangled Banner, while a conception of black churches as a public sphere emphasizes the public character of African American congregations (Higginbotham 1993).

  6. In the Mississippi Delta, for example, historian John Giggie notes that despite the presence of several church-based mutual aid societies with the intent of offering assistance to the ill as well as death benefits in the 1870s and 1880s, most were short-lived. They may have been modeled after black institutional churches in the Northeast, but the fragile financial condition of these organizations translated into minimal life spans (Giggie 2008).

  7. At the turn of the century, less than 740,000 African Americans lived outside of the South, a mere 8% of the total African American population of the United States. By 1970, 10.6 million, 47% of the total African American population, lived outside the South with a third of those being southern transplants and even more the children or grandchildren of southern migrants. The dramatic population shifts of the migration eras are important when giving an account of the development of densely populated African American communities in major cities that made large black congregations possible and arguably necessary. I am conscious of historian David Wills’ concern that sociologically inflected before and after narratives hinged on the Great Migraton can create a problem for our understanding of the postreconstruction era and twentieth century. So, this is not a Robert-Park-inspired narrative of black folks trapped in a premodern Gemeinschaft waiting for the Great Migration to usher them toward a modern Gesellschaft. The important insights of Elsa Barkely Brown, Evelyn Brooks Higginbotham, Jane Dailey, and John Giggie reveal the post-emancipation efforts of varying African American communities from the Deep to Midsouth (Gregory 2005; Wills 2009; Park 1974).

  8. The identified congregations include Bridge Street Baptist, Fleet Street AME Zion, Berean Baptist, and Holy Trinity Baptist, all located in Brooklyn. And Metropolitan Baptist and Abyssinian Baptist, both in Harlem. Its important to note also that a few other congregations such as Brooklyn’s Concord Baptist and Bethany Baptist grew exponentially by the 1950s (Taylor 1994).

  9. Ibid.

  10. In addition to expanding membership rolls of the established black mainline congregations, the Great Migration spurred an additional religious phenomenon, animated by and for Southern migrants. Persons began to join together in houses or untraditional rental spaces to form independent religious communities with such regularity that the phenomenon has come to be known as the black storefront movement. But, storefront congregations cannot be reduced to a particular religious affiliation or denomination. These churches included Baptist, Methodist, Pentecostal-Holiness, as well as several other independent religious organizations that developed which traversed the religious landscape; i.e., black Muslims, Jews, Spiritualists, as well as Vodoo and Hodou groups. Thus, the term “storefront” does not constitute a substantive definition, as much as a physical characteristic.

  11. Ibid.

  12. See “Who We Are” on Windsor Village’s website at: http://www.kingdombuilders.com/templates/cuskingdombuilders/details.asp?id=23260&PID=68419

  13. See http://www.creflodollarministries.org/SatelliteChurches/Marietta.html

  14. http://www.fhouse.org/fathershouse.aspx

  15. http://www.kingdomassociation.org/

  16. Ibid.

  17. Elsewhere, I systematically trace and chart what I consider to be the dominant theological orientations that structure the phenomenon of black religious broadcasting. Since local megachurches serve as studios for leading black evangelical religious broadcasters, I am confident that the categories of neo-Pentecostalism, black Charismatic mainline, and neo-Charismatic Word of Faith work as descriptive, though far from exhaustive, ideal-types to make sense out of the crowded terrain of contemporary megachurches (Walton 2009).

  18. For examples of this sort of categorization, see: (Baer and Singer 2002; Sherkat 2002).

  19. Ibid.

  20. http://www.census.gov/const/www/privpage.html

  21. Numbers here are based on an analysis of the “Database of Megachurches in the U.S.” compiled by the Hartford Institute for Religion Research and my own research on African-American megachurches. http://hirr.hartsem.edu/megachurch/database.html In regards to the paucity of female solo preachers, I welcome any correction. Unfortunately, even if another African American woman megachurch pastor is identified in any of these areas, she will still be the exception that proves the gender-biased norm.

  22. The current leadership structure and office holders of the FGBCF can be accessed here: http://fullgospelbaptist.org/html/tiers.html

References

  • Ammerman, N. (1999). Congregation and community. New Brunswick: Rutgers University Press.

    Google Scholar 

  • Anderson, E. F. (1980). The development of leadership and organization building in the black community of Los Angeles from 1900 through World War II. Saratoga: Century Twenty One Publishing.

    Google Scholar 

  • Atlanta Daily World (1946). “Prophet Jones appeared at auditorium friday nite.” in Atlanta Daily World. Atlanta.

  • Baer, H. A., & Singer, M. (2002). African American religion: Varieties of protest and accommodation. Knoxville: University of Tennessee Press.

    Google Scholar 

  • Baldwin, D. (2007). Chicago’s new Negroes: Modernity, the great migration and black urban life. Chapel Hill: The University of North Carolina Press.

    Google Scholar 

  • Barnes, Sandra L. (2001–2002). "Then and now: A comparative analysis of the urban black church in America." Journal of the Interdenominational Theological Center 29:137–156.

    Google Scholar 

  • Barnes, S. L. (2009). Enter into his gates: An analysis of black church participation patterns. Sociological Spectrum, 29, 173–200.

    Article  Google Scholar 

  • Barnette, G. (2010). “Ebenezer church officials dispute Reuters article.” in AFRO. Washington, D.C./Baltimore.

  • Best, W. D. (2005). Passionately human, no less divine: Religion and culture in black Chicago, 1915–1952. Princeton: Princeton University Press.

    Google Scholar 

  • Billingsley, A. (1999). Mighty like a river: The black church and social reform. New York: Oxford University Press.

    Google Scholar 

  • Brean H. (1944). “Prophet Jones: Detroit Evangelist preaches good faith and gleans its happy rewards.” Life, November 27, pp 57–63.

  • Brown, E. B. (2003). Negotiating and transforming the public sphere: African American political life in the transition from slavery to freedom. In E. S. Glaude & C. West (Eds.), African American religious thought: An anthology. Louisville: Westminster John Knox Press.

    Google Scholar 

  • Burroughs, N. (1930). Leaders mark time with idle. Baltimore: Afro-American.

    Google Scholar 

  • Caldwell, K. (2000). The gospel of good success: A road map to spiritual, emotional and financial wholeness. New York: Simon & Schuster.

    Google Scholar 

  • Dailey, J. (2000). Before Jim Crow: The politics of race in postemancipation Virginia. Chapel Hill & London: The University of North Carolina Press.

    Google Scholar 

  • Ebony (1950). “Prophet Jones: Bizarre Detroit Evangelist builds himself a $2 million Kingdom in slums in six years.” Ebony, April, pp 67–72.

  • Ellingson, S., & Ebrary Inc. (2007). The megachurch and the mainline remaking religious tradition in the twenty-first century. Chicago: University of Chicago Press.

    Google Scholar 

  • Ellison, C., & Darren, E. S. (1995). The semi-involuntary institution revisited: Regional variations in church participation among Black Americans. Social Forces, 73, 1415–1437.

    Article  Google Scholar 

  • Fauset, A. H. (1944). Black gods of the metropolis. Philadelphia: University of Pennsylvania Press.

    Google Scholar 

  • Frazier, E. F. (1974). The Negro Church in America. New York: Schocken Books.

    Google Scholar 

  • Frazier, E. F., & African-American Collection. (1963). The Negro church in America. New York: Schocken Books.

    Google Scholar 

  • Frey, W. H. (2004). The new great migration: Black Americans’ return to the south, 1965–2000. Washington: Brookings Institution, Center on Urban and Metropolitan Policy.

    Google Scholar 

  • Giggie, J. M. (2008). After redemption: Jim Crow and the transformation of African American religion in the Delta, 1875–1915. Oxford: Oxford University Press.

    Google Scholar 

  • Gilkes, C. T. (1998). “Plenty good room: Adaptation in a changing black church.” Annals of the American Academy of Political and Social Science: pp. 101–121.

  • Goodwin, E. M. (1990). Black migration in America in 1915–1960. Lewiston: E. Mellen Press.

    Google Scholar 

  • Gregory, J. N. (2005). The Southern Diaspora: How the great migrations of Black and White Southerners Transformed America. Chapel Hill: The University of North Carolina Press.

    Google Scholar 

  • Grossman, J. R. (1991). Land of hope: Chicago, Black Southerners, and the great migration. Chicago: University of Chicago.

    Google Scholar 

  • Hall, S. (1996). Race, articulation and societies structured in dominance. In H. A. Baker, M. Diawara, & R. H. Lindeborg (Eds.), Black British cultural studies: A reader. Chicago & London: The University of Chicago Press.

    Google Scholar 

  • Hals, T. (2010). “Holy bubble! Churches struck down by foreclosures.” in Reuters.

  • Harrison, M. F. (2005). Righteous riches: The Word of faith movement in contemporary African American religion. Cambridge: Oxford University Press.

    Google Scholar 

  • Higginbotham, E. B. (1993). Righteous discontent: The women’s movement in the Black Baptist church, 1880–1920. Cambridge: Harvard University Press.

    Google Scholar 

  • Kobler, J. (1955). “Prophet Jones: Messiah in mink.” Pp. 20–21, 74–77 in Saturday Evening Post. March 2.

  • Levette, H. (1953). “Resignation of famed coast pastor fails to cause feared church split.” in New York Amsterdam News. New York

  • Lincoln, C. E., & Lawrence, H. M. (1990). The Black church in the African American experience. Durham: Duke University Press.

    Google Scholar 

  • Mays, B. E., Joseph, W. N., & Institute of social and religious research. (1933). The Negro’s church. New York: Institute of Social and Religious Research.

    Google Scholar 

  • Miller, D. E. (1997). Reinventing American Protestantism: Christianity in the new millennium. Berkeley: University of California Press.

    Google Scholar 

  • Miller, L. (2008). “Obama’s other pastor.” Newsweek, October 4.

  • Niebuhr, H. R. (1999). The responsible self: An essay in Christian moral philosophy. Louisville: Westminster John Knox.

    Google Scholar 

  • Park, R. E. (1974). The collected papers of Robert Ezra park. Glencoe Ill: Free Press.

    Google Scholar 

  • Pittsburgh Courier (1942). “Requests for ‘Double V’ emblems flood office.” in The Pittsburgh Courier. Pittsburgh.

  • Powdermaker, H. (1939). After freedom: A cultural study in the deep South: Viking Press.

  • Raboteau, A. J. (1978). Slave religion: The “invisible institution” in the Antebellum South. New York: Oxford University Press.

    Google Scholar 

  • Richard, R. W., Jr. (1907). Social work and influence of the Negro church. The Annals of the American Academy of Political and Social Science, 30, 81–93.

    Article  Google Scholar 

  • Sargeant, K. H. (2000). Seeker churches: Promoting traditional religion in a nontraditional way. New Brunswick: Rutgers University Press.

    Google Scholar 

  • Sataline, S. (2008). “In hard times, houses of God turn to chapter 11 in book of bankruptcy: Strapped churches can’t pay the mortgage after borrowing binge.” in The Wall Street Journal. New York.

  • Scurlock, S. (2010). “Forgive us our debts: Churches not immune from foreclosure epidemic.” in On Your Side Investigation: News Channel 3, WREG.com.

  • Sernett, M. C. (1997). Bound for the promised land: African American religion and the great migration. Durham: Duke University Press.

    Google Scholar 

  • Sherkat, D. E. (2002). African-American religious affiliation in the late 20th century: Cohort variations and patterns of switching, 1973–1998. Journal for the Scientific Study of Religion, 41, 485–493.

    Article  Google Scholar 

  • Smith, E. (2010). “Solid rock church to be sold after foreclosure.” in Memphis Daily News, vol. 125. Memphis.

  • Sutherland, R. L. 1930. “An analysis of Negro churches in Chicago.” in A Dissertation Submitted to the Graduate Faculty in Candidacy for the Degree of Doctor of Philosophy. City: The University of Chicago.

  • Taylor, A. A. (1926). Religious efforts among the Negroes. The Journal of Negro History, 11, 425–444.

    Article  Google Scholar 

  • Taylor, C. (1994). The Black churches of Brooklyn. New York: Columbia University Press.

    Google Scholar 

  • Thumma, S. (2008). “Megachurch definition.” Hartford, CT: Hartford Institute for Religion Research.

  • Travis, S. T., & Dave. (2007). Beyond megachurch myths: What we can learn from America’s largest churches. San Francisco: Jossey-Bass.

    Google Scholar 

  • Tucker-Worgs, Tamelyn. (2001/2002). “Get on Board, Little Children, There’s Room for Many More: The Black Megachurch Phenomenon.” The Journal of the Interdenominational Theological Center XXIX:177-203.

  • Verrier, R. (2010). “Forum’s struggles turn it into a financial drain on the church that owns it.” in Los Angeles Times. Los Angeles.

  • Walton, J. L. (2009). Watch this!: The ethics and aesthetics of black televangelism. New York: New York University Press.

    Google Scholar 

  • Wangsness, L. (2010). “More baptist pastors adopt bishop title.” in The Boston Globe. Boston.

  • Wann, D., Naylor, T. H., & De Graaf, J. (2001). Affluenza: The all-consuming epidemic. San Francisco: Berrett-Koehloer Publishers.

    Google Scholar 

  • Washington, J. R. (1984). Black sects and cults. Lanham: University Press of America.

    Google Scholar 

  • Wills, D. W. (2009). “Part VI: Race, ethnicity, and religious pluralism.” in First Biennial Conference on Religion and American Culture. In: P. Goff and R. Vasko. Omni Severin Hotel, Indianapolis, Indiana: The Center for the Study of Religion and American Culture in the IU School of Liberal Arts, IUPUI.

  • Zoll, R. (2009). “Boom-years borrowing hits churches.” in USA Today.

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Jonathan L. Walton.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Walton, J.L. For Where Two or Three (Thousand) Are Gathered in My Name! A Cultural History and Ethical Analysis of African American Megachurches. J Afr Am St 15, 133–154 (2011). https://doi.org/10.1007/s12111-011-9163-4

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s12111-011-9163-4

Keywords

Navigation