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Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy

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Abstract

This paper examines the state of the magazine industry in the US and offers research to show why publishers should shift their thinking from a print- or digital-first publishing strategy to a mobile-first publishing strategy. The publishing industry faces increasing challenges to generate a profit and grow their audience. These challenges are compounded by a difficult economy, the proliferation of new technological devices, and consumers’ changing reading habits. Mobile publishing offers new and expanding ways for the magazine industry to diversity income, expand readership, and position their titles for future growth.

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Notes

  1. Sumner and Rhoades [45].

  2. Guidone [8].

  3. Bloom [4].

  4. Seltzer [42].

  5. Ives [10].

  6. Matsa et al. [20].

  7. [16].

  8. Ives [13].

  9. Moses [23].

  10. Alliance for Audited Media [2].

  11. Ibid, 16.

  12. Mitchell et al. [22].

  13. Grove et al. [7].

  14. Batten [3]

  15. O’Regan [30].

  16. O’Regan [30].

  17. Mickey [21].

  18. Lehman [15].

  19. MPA, “Media Readers and Tablets,” [18].

  20. Ibid., 4.

  21. MPA, “Media Readers and Smartphones,” [17].

  22. Mitchell et al. [22].

  23. O’Regan [30].

  24. Young [46].

  25. O’Regan [34].

  26. Mickey [21]

  27. MPA, “Media Readers and Smartphones,” [17].

  28. Mullan [25].

  29. Magazine App Database [19].

  30. Smith [44].

  31. MPA, “Personal Mobile Devices,” [37].

  32. Ibid., 6.

  33. MPA, “Personal Mobile Devices,” [37].

  34. Owen [35].

  35. Lamb [14].

  36. Moses [23].

  37. ves [11].

  38. Ives [12].

  39. Shapiro [43].

  40. Roberts [40].

  41. Smith [44].

  42. Smith [44].

  43. National Geographic [26].

  44. Adobe Systems Inc., “National Geographic,” [1].

  45. Raphael [39].

  46. Declan Moore, 2013.

  47. Gardner [6].

  48. National Geographic [27].

  49. National Geographic [28].

  50. Declan Moore, 2013.

  51. Ibid.

  52. Adobe Systems Inc., “National Geographic,” [1].

  53. Declan Moore, 2013.

  54. Declan Moore, 2013.

  55. Ibid.

  56. Parekh [36].

  57. Owen [35].

  58. Owen [35].

  59. Jennifer Barrett, 2013.

  60. Post Wire Services [38].

  61. Parekh [36].

  62. O’Regan [31].

  63. Moses [24].

  64. Jennifer Barrett, 2013.

  65. Parekh [36].

  66. Indvik [9].

  67. Opidee [29].

  68. Jennifer Barrett, 2013.

  69. Young [46].

  70. Matsa [26].

  71. Moses [23].

  72. Selby [41].

  73. [5].

  74. O’Regan [32].

  75. O’Regan [33].

  76. O’Regan [33].

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  1. 208 Kingston Circle, Birmingham, AL, 35211, USA

    Kelly Tomas

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Tomas, K. Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy. Pub Res Q 29, 301–317 (2013). https://doi.org/10.1007/s12109-013-9330-7

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