Europe’s information technology: Focus on Italy’s publishing industry

Conclusion: What is the future for Digital Publishing?

It is very difficult to understand the real value of all the different business models that have been introduced to the market in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far exceeded original estimates or start-up budgets while sources of revenues remained elusive.

On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating a digital content database. Traditional publishers are learning that their intellectual property and editorial content can be used for many different products and delivered in many different media. Probably in the next months one of the big strategic issues will be the integration between the traditional print on paper products as the viable revenue model with all the other digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different digital formats?