Reinvention, Revolution and Revitalization: Real Life Tales from Publishing’s Front Lines

Abstract

Over the past 10 years the publishing industry has undergone major changes with the shift from format driven print publishing to the dynamic delivery of information to users in a variety of digital and printed formats. These changes have affected all aspects of the publishing business including the technology platforms and product development processes. This paper will survey these areas and discuss (1) The principals of the information delivery platforms powering the new generation of products; (2) Strategies for innovation and product development including; (a) Innovation Hubs: enabling new products while maintaining the core; (b) Data driven publishing: the complete picture of your users and markets; (c) Contextual delivery to better deliver information beyond the traditional touch points of publishing and research. These strategies will allow publishing and information provider organizations to reinvent themselves in the continuing digital revolution and are key to bringing new vitality to the ever-changing role of publisher and information provider.