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Towards a better understanding of performance measurements: the case of research-based spin-offs

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Abstract

Although performance measurement has been a prominent topic especially in an entrepreneurial context, researchers struggle to obtain conclusive results. We link this to the fact that the key role of different performance measurements has been neglected and consequently want to fill this gap by contrasting five different performance measures against each other, being: general performance, long-term perspective, technological application, financial indicators and growth. The new perspective we are offering is taking different performance measures into account at the same time and examining whether one specific measurement seems to favor, correlate or stand in some kind of causal relationship with specific exogenous success factors. By investigating the phenomenon in the case of research-based spin-offs (RBSOs), a type of newly founded ventures that is exemplary for an entrepreneurial context, we are offering insights on best performing spin-offs regarding their starting configuration, support mechanism and product-market combination. Drawing on a database of 177 spin-offs from publicly funded non-university research institutes, an analysis via logistic regression showed that each performance measurement shows different results, but the negative effect of push motivation and the positive influencing factors of a high degree of innovation and profound knowledge in assessing the targeted market are accepted success factors independent from the measurement used.

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Notes

  1. Fraunhofer Gesellschaft, Max-Planck-Society, Helmholtz Association, Leibniz Association.

  2. Summary statistics for the dependent and independent constructs can be found in Annex 1.

  3. Av. M. E. are the average marginal effects. M.E.@m. are the marginal effects at means. All significance values are indicated. Having used directional hypothesis, the p values can be cut in halves. With regards to heteroscedasticity, we computed standard errors that are robust to heteroscedasticity. Results using robust standard errors confirmed the results given by the standard analyses.

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Acknowledgments

We would like to thank the two anonymous reviewers for their suggestions and comments.

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Appendices

Annex 1: Summary statistics for dependent and independent constructs

 

Median

Mean

SD

Min

Max

Influencing factors

     

Push motivation

     

 Reorganization

7

6.44

1.360

1

7

 Problems

7

6.08

1.697

1

7

Team size

     

 Size of founding team

2

4.15

11.192

1

120

Degree of innovation

     

 Degree of novelty

4

3.82

1.644

1

7

 Novelty of the spin-off idea

4

3.82

1.598

1

7

 Technological competitive advantage

5

4.81

1.476

1

7

Parent support during spin-off process

     

 Tangible support (infrastructure) from parent

3

3.31

2.218

1

7

 Intangible support (information) from parent

2

2.42

1.814

1

7

 Support by intellectual property

1

2.43

2.005

1

7

 Consultation

5

4.54

2.309

1

7

Cooperation

     

 Benefit of cooperation with parent

5

4.56

1.789

1

7

 Reference partnership with parent

5

4.51

1.800

1

7

 Intensity of cooperation with parent

5

4.94

1.813

1

7

 Coordination of cooperation with parent

3

3.27

1.866

1

7

 Impact of cooperation with parent

4

4.27

1.966

1

7

Market assessment

     

 Market assessment

3

3.52

1.366

1

7

 Assessment of competition

3

3.42

1.444

1

7

Market attractiveness

     

 Market potential

5

4.68

1.403

1

7

 Market growth

5

4.98

1.463

1

7

Constructs of spin-off success based on

     

General performance

     

 General opinion of the business success

5

5.12

1.231

1

7

 Sales growth

5

4.51

1.235

1

7

 Cash flow

4

4.41

1.428

1

7

 Profitability

4

4.30

1.472

1

7

Long-term prospects

     

 Market share

4

4.19

1.312

1

7

 Long-term perspective

5

4.97

1.229

1

7

Technological application

     

 Achievements of new patents

2

3.32

2.563

1

7

 Licensing

1

2.70

2.383

0

7

Financial performance

     

 Cash flow

4

4.41

1.428

1

7

 Profitability

4

4.30

1.472

1

7

Growth

     

 Employee growth p. a. (in %)

75

171

423.3

1

4818

 Sales growth p. a. (in %)

102.2

294.9

433.8

10

3341

General performance index

4.5

4.585

1.095

1.5

7

Long-term prospects index

5

4.576

1.095

1.5

7

Technological application index

3

3.009

1.769

1

7

Financial performance index

4.5

4.356

1.290

1.5

7

Growth index

99.4

199.2

404.9

8.21

4079.5

Annex 2

See Table 5

Table 5 Results of the logistic regression for younger and older RBSOs

Annex 3

See Table 6

Table 6 Results of the logistic regression for IT and Medical RBSOs

Annex 4

See Table 7

Table 7 Results of the logistic regression with a different set of coding used: 1 = BP, 0 = WP = ALL the rest

Annex 5

See Table 8

Table 8 Results of the conditional logistic regression with industry-fixed effects and the same set of coding as above (1 = BP, 0 = WP = ALL the rest)

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Helm, R., Mauroner, O. & Pöhlmann, K. Towards a better understanding of performance measurements: the case of research-based spin-offs. Rev Manag Sci 12, 135–166 (2018). https://doi.org/10.1007/s11846-016-0217-9

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