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Test of an integrative model of travel-related social media users’ switching intentions

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Abstract

An integrative model of travel-related social media (TSM) users’ switching intentions is proposed and tested. Data were collected from 393 Korean TSM users. The structural equation modeling results reveal that TSM users’ confirmation of expectation enhances both utilitarian and hedonic values. TSM users’ confirmation of expectation elevates their satisfaction. Such users’ perceptions of utilitarian and hedonic values also foster their satisfaction. TSM users’ perceptions of hedonic values and satisfaction as well as their perceptions of sunk costs for TSM usage reduce their proclivity to switch. The negative effects of sunk costs on switching intentions are stronger among users who are more satisfied with TSM usage. Implications of the empirical findings are discussed in the study.

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Authors and Affiliations

  1. Center for Converging Humanities, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Republic of Korea

    Taegoo Terry Kim

  2. Faculty of Tourism, Eastern Mediterranean University, TRNC, Via Mersin 10, 99628, Gazimagusa, Turkey

    Osman M. Karatepe

  3. College of Hotel and Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Republic of Korea

    Gyehee Lee

Authors
  1. Taegoo Terry Kim
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  2. Osman M. Karatepe
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Correspondence to Taegoo Terry Kim.

Appendix: Scale items and their sources

Appendix: Scale items and their sources

1.1 Confirmation (Bhattacherjee 2001b)

CONF1: My experience with using my travel-related social media was better than I expected.

CONF2: The service level provided to me by my travel-related social media was better than what I expected.

CONF3: Overall, most of my expectations from using my travel-related social media were confirmed.

1.2 Utilitarian values (Kim and Oh 2011)

UV1: Compared to the effort I need to put in, the use of my travel-related social media is beneficial to me.

UV2: Compared to the time I need to spend, the use of my travel-related social media is worthwhile to me.

UV3: Overall, the use of my travel-related social media delivers me good value.

1.3 Hedonic values (Sweeney and Soutar 2001)

HV1: My travel-related social media is one that I enjoy.

HV2: My travel-related social media is one that I feel relaxed about using.

HV3: The use of my travel-related social media makes me feel good.

1.4 Satisfaction (Lee 2010)

SAT1: I am satisfied with the performance of my travel-related social media.

SAT2: I am pleased with the experience of using my travel-related social media.

SAT3: My decision to use my travel-related social media was a wise one.

1.5 Sunk costs (Jones et al. 2002)

SC1: A lot of energy has gone into using my travel-related social media.

SC2: I have spent a lot of time on my travel-related social media.

SC3: All things considered, I have put a lot of effort into previous use of my travel-related social media.

SC4: Overall, I have invested a lot into using my travel-related social media.

1.6 Switching intentions (Kim et al. 2006)

SI1: I am considering switching from my current travel-related social media.

SI2: The likelihood of me switching to another travel-related social media is high.

SI3: I am determined to switch to another travel-related social media.

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Kim, T.T., Karatepe, O.M. & Lee, G. Test of an integrative model of travel-related social media users’ switching intentions. Serv Bus 13, 339–361 (2019). https://doi.org/10.1007/s11628-018-0385-6

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