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Peter Mathias Fischer Dipl.-Kaufmann Wissenschaftlicher Mitarbeiter am Kompetenzzentrum Marketing Performance Management des Instituts für Marketing an der Universität St. Gallen
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Fischer, P.M. Inhaltliche Koordination 5 | 09. Thexis 26, 63 (2009). https://doi.org/10.1007/s11621-009-0082-x
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DOI: https://doi.org/10.1007/s11621-009-0082-x