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Services in International Business Studies: A Replication and Extension of Merchant and Gaur (2008)

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Abstract

International trade in services is a dominant feature of the global economy but it has not received a corresponding level of attention in international business research. In this study, we review the status of research on the internationalisation of services and service firms in the international business domain in order to derive questions for future research. We replicate and extend Merchant and Gaur’s (Management International Review 48, p. 379–396, 2008) review of research on the internationalisation of non-manufacturing firms for the following 10 years (2009–2018) for five leading international business journals. In addition to providing a qualitative content analysis of the literature, we extend the study to all research published by 2018 to identify research gaps and emerging research themes. Overall, we find that while research on service internationalisation has increased, the field remains fragmented and lacks theoretical and conceptual development applicable to the internationalisation of services. This creates opportunities for future research.

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Notes

  1. For completeness, we recognise a third level of contribution: the “remotely” contributing studies, which include non-manufacturing data but either do not report the overall sample size (Box KKK) or do not report its sector-specific breakdown (Box MMM). Thus, the most we can meaningfully infer from these studies is that they include non-manufacturing data. In practical terms, these studies likely yield little knowledge specific to the non-manufacturing sector.

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Acknowledgements

We are grateful to Editor Michael-Jörg Oesterle and two anonymous reviewers for insightful and constructive comments. We thank Randi Lunnan, Thomas Ritter, and Patrik Ström for valuable discussions and comments on this manuscript. Our work benefited from effective research assistance from Ana Belen Martinez Guillén and Henrik Edlenborg Mortensen.

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  1. Department of Strategy and Innovation, Copenhagen Business School, Frederiksberg, Denmark

    Denitsa Hazarbassanova Blagoeva & Peter D. Ørberg Jensen

  2. Kate Tiedemann College of Business, University of South Florida, St. Petersburg, FL, USA

    Hemant Merchant

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  1. Denitsa Hazarbassanova Blagoeva
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Appendix 1

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Table 4 List of theoretical themes applied in the content analysis (step 1)
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Blagoeva, D.H., Jensen, P.D. & Merchant, H. Services in International Business Studies: A Replication and Extension of Merchant and Gaur (2008). Manag Int Rev 60, 427–457 (2020). https://doi.org/10.1007/s11575-020-00417-8

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