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Employee green behavior: a study on the impact of corporate social responsibility (CSR) on employee green behavior, green culture: the moderating role of green innovation

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Abstract

This study adopts the natural resource-based view (NRBV) of the firm to investigate the relationships between corporate social responsibility (CSR), employees’ green behavior (EGB), green culture, environmental performance (EP), and green innovation (GI) in China’s automobile manufacturing industry. A survey of 465 employees was conducted. The data were analyzed using partial least squares structural equation modeling. The results showed that CSR positively influences EGB and GC, which in turn improves EP. CSR also directly impacts EP. Furthermore, GI enhances the positive effect of CSR on EP through the mediators EGB and GC. The findings contribute to the literature by elucidating the mechanisms linking CSR and EP. They provide an integrated framework incorporating direct, mediated, and moderated effects. For practice, the study highlights the importance of CSR, EGB, and GC for manufacturers aiming to improve environmental sustainability. It suggests managers should promote green values, foster eco-innovation, and encourage employees’ discretionary green actions. The moderating effect of GI implies embedding sustainability in corporate culture and operations to magnify the gains from CSR. Overall, the research offers insights into translating green strategic intent into performance outcomes through cultural and behavioral transformation.

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Acknowledgements

The authors acknowledge the participatory contribution of all respondents to this study.

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This research is funded by Jiangsu University, Zhenjiang, China.

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Authors and Affiliations

  1. School of Management Science, Jiangsu University, Zhenjiang, Jiangsu, People’s Republic of China

    Cai Li, Fazeelat Aziz, Asim Shahzad & Asad Khan

  2. School of Business Administration, NFC & IET University, Multan, Pakistan

    Shoaib Asim

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  1. Cai Li
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  2. Fazeelat Aziz
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Contributions

The completion of this research paper is the result of joint efforts and equal contributions of all authors. Professor Cai Li played a vital role, drawing on her extensive experience and overseeing the entire project throughout. Corresponding author Fazeelat Aziz was instrumental in formulating the main idea of the study and led the writing of the manuscript. Dr. Shoaib Asim devoted his time and expertise to refining and proofreading the manuscript, ensuring its quality and coherence before submission. In addition, Dr. Asim Shahzad and Dr. Asad made invaluable contributions by assisting in the analytical process, which ultimately led to the successful completion of this article.

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Correspondence to Fazeelat Aziz.

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Li, C., Aziz, F., Asim, S. et al. Employee green behavior: a study on the impact of corporate social responsibility (CSR) on employee green behavior, green culture: the moderating role of green innovation. Environ Sci Pollut Res 30, 105489–105503 (2023). https://doi.org/10.1007/s11356-023-29798-7

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