Abstract
This paper investigates the motives behind corporate giving and determines whether perceived risk plays a major role in corporate surplus food donation intention. A conceptual model is developed from the perspectives of perceived risk, economic concern, past behavior, and moral motives. A questionnaire survey is conducted among food manufacturers and retailers in the Sichuan Province in China. A total of 143 valid observations are used to conduct structural equation modeling analysis. The results show that corporate reputation, legislation, and business risks are the main sub dimensions of risks that corporations perceive. Perceived risk, past behavior, environmental concern, and altruism affect corporate donation intention significantly. Implications of the findings for promoting surplus food donation are also discussed.
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Notes
The Global FoodBanking Network Annual Report 2018. Available at: https://www.foodbanking.org/2018annualreport/ (Accessed on 2019-02-10)
The Global FoodBanking Network, The Global FoodBanking Network Welcomes its First Member from Mainland China, available at: https://www.foodbanking.org/the-global-foodbanking-network-welcomes-its-first-member-from-mainland-china/ .(Accessed on 2019–0215)
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Weijia Liu, Sichuan, is still one of the six key areas for supporting the poor, and it is difficult to elevate people from poverty. The people’s government of Sichuan Province (in Chinese). Available at: http://www.sc.gov.cn/10462/10464/13298/13302/2016/8/24/10393370.shtml (Accessed on 2018-03-23)
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Bill Emerson Good Samaritan Food Donation Act, 1996. Conversion to permanent law of Model Good Samaritan Food Donation Act and Transfer of that Act to Child Nutrition Act of 1966, Public law 104–210/1996, 110 STAT. 3011 (<www.law.cornell.edu/uscode/text/42/1791>. (Accessed 01.02.18].
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Acknowledgments
The authors would like to express their gratitude to the survey respondents who gave usable answers and for the valuable comments of the anonymous reviewers.
Funding
This work was supported by Annual Project of Soft Science of Sichuan Province (Grant18RKX0993).
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Liao, C., Hong, J. & Zhao, D. Understanding corporate surplus food donation in China: testing the roles of environmental concern, altruism, past experience, and perceived risk. Environ Sci Pollut Res 26, 16628–16640 (2019). https://doi.org/10.1007/s11356-019-05058-5
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DOI: https://doi.org/10.1007/s11356-019-05058-5