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Crowdfunding investors, intermediaries and risky entrepreneurs

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Abstract

In this paper, we consider a two-period model where individual investors supply funds to entrepreneurs either indirectly, through a financial intermediary, or directly, using equity crowdfunding. The entrepreneurs vary in terms of the quality of their business projects and ex ante, both the investors and intermediaries are imperfectly informed about their types. The main trade off between the two forms of investment is that crowdfunding is assumed to involve lower costs and higher risk relative to how intermediaries invest their funds. Given this framework, we study investor behavior and find that at intermediate levels of risk for the crowdfunding investment, investors elect to utilize both crowdfunding and financial intermediation in equilibrium. Furthermore, we find that when transaction costs of investment are high, as can be the case with opaque types of small business ventures, this increases the incidence of crowdfunding as the optimal form of investment.

Plain English Summary

In a market where risky entrepreneurs are seeking external funds, crowdfunding and financial intermediation can be compatible methods of investment. Using a model where investors can finance entrepreneurs using either crowdfunding or an intermediary, we find that in some cases investors will prefer to utilize both methods. The availability of the two types of funding depends critically on how much risk new investors face when trying crowdfunding for the first time. The implication of this study is that investors will most benefit when they have access to both risky crowdfunding investment opportunities as well as the safer returns provided by financial intermediaries.

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Notes

  1. See Kalil and Rand (2016).

  2. While the direct finance choice by the investor is labeled as crowdfunding, to a certain extent in can represent other types of direct financing. However, we model this form of investment as a low cost, risky choice, which one can argue is perhaps more similar to crowdfunding than professional angel investors, who are likely to commit to more costly ex ante investigations of investment opportunities.

  3. Investors are assumed to live for two periods in order to generate a framework where investors can learn about the quality of their direct financing investment choices over time. Keeping entrepreneurs’ lives at only one period is just to simplify the analysis.

  4. We have assumed a low quality project generates $0 in revenue to simplify the analysis. Generally speaking we just need the project to deliver negative returns. The private benefit is only added to justify the entrepreneur’s demand for funds on a zero revenue project.

  5. Note that in our model, since we have zero production costs, the project revenue is equivalent to profit.

  6. This assumption is used only to simplify the analysis. Relaxing this assumption would likely lead to scenarios where successful investors could build larger, more diversified portfolios, but this is beyond the scope of the current research.

  7. Implicitly, we assume that if the costs f or c are not paid, then the wide variation in the quality of firms seeking finance would lead to negative expected payoffs.

  8. Assumption A1 implies this is less than 1.

  9. For discussion on signaling by firms in crowdfunding platforms see papers such as Ahlers et al. (2015), Vismara (2016) and Courtney et al. (2017).

  10. See the papers mentioned in the previous footnote for some examples of specific actions entrepreneurs have used to successfully distinguish themselves in crowdfunding platforms. Also see Estrin et al. (2021) for an examination of the significance of soft information in a crowdfunding platform.

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Correspondence to Eric Van Tassel.

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Appendix

Appendix

Proof of Lemma 2.

There are two cases to consider, depending on whether the crowdfunding investor monitors or not in the first period. First consider the case where \(\lambda <\overline {\lambda }\), implying that dj = dH and mj = 0. We show that the payoff in Eq. 9 exceeds the payoff in Eq. 10. Namely,

$$ \begin{array}{@{}rcl@{}} \lambda \left[2R -\frac{d_{H} -d_{L}}{1 -p} -m_{L} -f_{L}\right] +(1 -\lambda )\left[\lambda \left( R -\frac{d_{H}}{1 -p}\right) -f\right] > \end{array} $$
(26)
$$ \begin{array}{@{}rcl@{}} R -\frac{d_{L}}{1 -p} -m_{L} -c +\lambda \left( R -\frac{d_{H}}{1 -p}\right) -f \end{array} $$
(27)

With a bit of simplification we then have

$$ \lambda \left[R -\frac{d_{L}}{1 -p} -m_{L} -f_{L}\right] +(1 -\lambda )\left[\lambda \left( R -\frac{d_{H}}{1 -p}\right) -f\right] >R -\frac{d_{L}}{1 -p} -m_{L} -c $$
(28)

Since λ > λ1, it must be that \(\lambda \left (R -\frac {d_{H}}{1 -p}\right ) -f >R -\frac {d_{L}}{1 -p} -c\), so the above inequality holds as long as

$$ -\lambda m_{L} +(1 -\lambda )\lambda \left( R -\frac{d}{1 -p}\right) > -m_{L} $$
(29)

This holds due to Assumption A1.

The second case is where \(\lambda \geq \overline {\lambda }\), meaning that dj = dL and mj = mL. Again, the payoff in Eq. 9 exceeds that in 10 if

$$ \begin{array}{@{}rcl@{}} &&\lambda \left[2\left( R -\frac{d_{L}}{1 -p}\right) -m_{L} -f_{L}\right]\\ &&-m_{L} -f +(1 -\lambda )\left[\lambda \left( R -\frac{d_{L}}{1 -p}\right) -m_{L} -f\right] > \end{array} $$
(30)
$$ \begin{array}{@{}rcl@{}} &&R -\frac{d_{L}}{1 -p} -m_{L} -c +\lambda \left( R -\frac{d_{L}}{1 -p}\right) -m_{L} -f \end{array} $$
(31)

With some simplification we have

$$ \lambda \left[R -\frac{d_{L}}{1 -p} -f_{L}\right] +(1 -\lambda )\left[\lambda \left( R -\frac{d_{L}}{1 -p}\right) -f\right] >R -\frac{d_{L}}{1 -p} -c $$
(32)

Since λ > λ1, this implies that λ[RdL/(1 − p)] − f > RdL/(1 − p) − c, which along with assumption A1, is sufficient to guarantee that the above inequality holds. □

Proof of Proposition 1.

In Section 3.1 of the paper we established the optimal behavior of the investors in the second period of their lives. Furthermore, in Lemma 2 we proved that if λ > λ1, it is optimal for investors to always choose crowdfunding. For the case where λλ1, we must pin down exactly when crowdfunding is a better choice than intermediation for the young investor. Specifically, the payoff in Eq. 11 exceeds the payoff in Eq. 12 if

$$ \begin{array}{@{}rcl@{}} &&\lambda \left [2R -\frac{d_{j} +d_{L}}{1 -p} -m_{L} -f_{L}\right ]\\ &&-m_{j} -f +(1 -\lambda )\left [R -\frac{d_{L}}{1 -p} -m_{L} -c\right ] > \end{array} $$
(33)
$$ \begin{array}{@{}rcl@{}} &&2\left[R -\frac{d_{L}}{1 -p} -m_{L} -c\right] \end{array} $$
(34)

With a bit of simplification we then have

$$ \begin{array}{@{}rcl@{}} &&\lambda \left[2R -\frac{d_{j} +d_{L}}{1 -p} -m_{L} -f_{L} -R +\frac{d_{L}}{1 -p} +m_{L} +c\right]\\ &&\quad-m_{j} -f >R -\frac{d_{L}}{1 -p} -m_{L} -c \end{array} $$
(35)
$$ \lambda >\frac{R -\frac{d_{L}}{1 -p} -c +f +m_{j} -m_{L}}{R -\frac{d_{j}}{1 -p} +c -f_{L}} $$
(36)

This proves that crowdfunding is preferred by the young investor when λ2 < λλ1. It also implies that if λ < λ2, then intermediation must be the optimal choice in the first period. Just to confirm that λ2 < λ1, note that

$$ \frac{R -\frac{d_{L}}{1 -p} -c +f +m_{j} -m_{L}}{R -\frac{d_{j}}{1 -p} +c -f_{L}} <\frac{R -\frac{d_{L}}{1 -p} -c +f +m_{j} -m_{L}}{R -\frac{d_{j}}{1 -p}} $$
(37)
$$ 0 <c -f_{L} $$
(38)

This holds due to assumption A3. □

Proof of Corollary 1.

Taking the partial derivatives we have

$$ \frac{ \partial }{ \partial \gamma }\widetilde{\lambda }_{1} =\frac{ -c +f}{R -\frac{d_{j}}{1 -p}} <0 $$
(39)
$$ \begin{array}{@{}rcl@{}} &&\frac{ \partial }{ \partial \gamma }\widetilde{\lambda }_{2}\\ &&=\frac{(-c + f)\left[R - \frac{d}{1 -p} + \gamma c - \gamma f_{L}\right] - (c - f_{L})\left[R - \frac{d_{L}}{1 -p} - \gamma c + \gamma f + m_{j} - m_{L}\right]}{\left[R -\frac{d_{j}}{1 -p} +\gamma c -\gamma f_{L}\right]^{2}} \end{array} $$
(40)
$$ =\frac{(-2c +f +f_{L})\left[R -\frac{d_{j}}{1 -p}\right] +(m_{j} -m_{L})f_{L}}{\left[R -\frac{d_{j}}{1 -p} +\gamma c -\gamma f_{L}\right]^{2}} $$
(41)

Note that in the numerator, − 2c + f + fL < 0 and mjmL ≤ 0, meaning \(\frac { \partial }{ \partial \gamma }\widetilde {\lambda }_{2} <0\). □

Proof of Corollary 2.

Suppose entrepreneur pays cost b and λ2 drops to \(\widetilde {\lambda }_{2}\). Consider a case where, \(\lambda >\widetilde {\lambda }_{2}\). By Proposition 1, the young investor now chooses crowdfunding in the first period. Since \(\lambda <\overline {\lambda }\), the investor chooses to not monitor. As a result, the entrepreneur expects a first period payoff of pdH/(1 − p). This is all worthwhile for the entrepreneur if the increase in the first period payoff exceeds the initial cost, b. That is

$$ \frac{pd_{H}}{1 -p} -\frac{pd_{L}}{1 -p} >b $$
(42)

Proof of Corollary 3.

Consider the following partial derivatives.

$$ \begin{array}{@{}rcl@{}} \frac{ \partial }{ \partial x}\lambda_{1} &=&\frac{ -\frac{d_{L}}{1 -p}\left[R -\frac{xd_{L}}{1 -p}\right] +\frac{d_{L}}{1 -p}\left[R -\frac{xd_{L}}{1 -p} -c +f\right]}{\left( R -\frac{xd_{L}}{1 -p}\right)^{2}}\\ &=&\frac{\frac{d_{L}}{1 -p}(-c +f)}{\left( R -\frac{xd_{L}}{1 -p}\right)^{2}} <0 \end{array} $$
(43)
$$ \begin{array}{@{}rcl@{}} \frac{ \partial }{ \partial x}\lambda_{2} &=&\frac{ -\frac{d_{L}}{1 -p}\left[R -\frac{xd_{l}}{1 -p} +c -f_{L}\right] +\frac{d_{L}}{1 -p}\left[R -\frac{xd_{L}}{1 -p} -c +f\right]}{\left( R -\frac{xd_{L}}{1 -p} +c -f_{L}\right)^{2}}\\ &=&\frac{\frac{d_{L}}{1 -p}(-2c +f +f_{L})}{\left( R -\frac{xd_{L}}{1 -p} +c -f_{L}\right)^{2}} <0 \end{array} $$
(44)

Crowdfunding occurs in equilibrium for all λ > λ2. Since λ2 decreases as x rises, this means that as entrepreneurs’ bargaining power over their equity share rises, there is a larger set of λ values over which crowdfunding will be selected. □

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Van Tassel, E. Crowdfunding investors, intermediaries and risky entrepreneurs. Small Bus Econ 60, 1033–1050 (2023). https://doi.org/10.1007/s11187-022-00622-9

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