In this section, we report the findings that emerged from the analysis of interview data to explore the influence of ecosystem dynamics on startups in Singapore. The findings reflect the perspective of entrepreneurial actors, resource providers, and connectors. Figure 3 outlines how the data was processed into aggregated dimensions that capture the relational and cultural perspectives.
Relational perspective
Interaction dynamics
Our analysis of the perspectives of entrepreneurial actors captured two categories in which social interactions occur and create value in Singapore’s fintech EE: (1) co-creation with fintech startups and (2) resource recycling.Footnote 5 From the perspective of all ecosystem actors, two categories captured the role of (3) governmental actions and (4) financial and knowledge capital transfer in enabling (or impeding) interaction dynamics. Additionally, an interaction pattern of (5) horizontal networks was common to all perspectives that emerged from the data.
In terms of fintech startup co-creation, the data suggests that fintechs work together through formal or informal agreements to access market data or integrate solutions from other players to provide a holistic solution. For example, one interviewee said, “they [a Hong Kong-based bank] wanted to build a digital bank. They selected us to be the core banking technology. Over the last two years, 43 different vendors and partners have contributed towards delivering the end product. We had to work with a payment processor provider [a UK-based fintech startup] to deliver the end state’s architecture. We now have a partnership credential with that provider that we use when approaching other banks” (Ent-7). Our findings also reveal that established startups leverage other channels like local accelerators to connect with early-stage fintechs for assistance with technology utilization or development of proof of concept (PoC). Notably, the founders we interviewed had multiple roles in the ecosystem, such as mentorship in support associations or platforms. Through these engagements, entrepreneurs can benefit in different ways, including potential partnerships and access to data. Our findings revealed that fintech startups are willing to work with emerging fintechs that provide niche solutions to unregulated segments of financial markets that are growing rapidly but lack the support of resource providers and the endorsement of regulators. For example, one entrepreneur said, “we have two clients that are fintech firms setting up as private exchanges, competing with actors like the SG [Singapore] Exchange and the London Stock Exchange to facilitate active trade in unlisted startups on an exchange. Through our network of analysts, we help by providing research on unlisted companies, which also isn’t easy to come across” (Ent-4).
For the second category, resource recycling, we found that fintech startups can play a central role in circulating resources within financial markets; this view surfaced with respect to banks and FIs that either integrate fintech solutions or use their efficient infrastructures. A startup interviewee reported that “one of our partnering banks uses our remittance infrastructure to improve remittance service for their bank customers” (Ent-2). Another fintech startup operating in the capital market space to provide a platform for independent research analysts shared its important ecosystem role of increasing the visibility of corporates to investors: “Through our partnership with the SG Exchange, we provide the corporates with the ability to access the platform, their listed corporates, be discovered by analysts, and get invested in by the investors. Again, there’s a shared interest. And we have a commercial relationship with the SG Exchange, which recently became a small investor in us” (Ent-4). Another and even more interesting perspective emerging from the data describes the contribution of entrepreneurial actors to the regulatory change process: “What you read there [on MAS] is basically what our community is telling MAS as to how they should tackle emergent fintech issues. For example, over an 18-month period, we had discussions with MAS through workshops where we were teaching them what bitcoin and crypto are and what’s happening in its underlying world. The outcome of these discussions was the Payment Services Act” (Ent-8). In terms of talent, we also found evidence indicating that smaller fintech startups face difficulty in retaining talent. One interviewee said, “when banks want to get their latest payments app built, they engage consulting firms like Accenture that will then go to win that contract by telling the bank that they’ve got many people with FinTech experience; they get those people by tearing out developers working in a fintech. The fintech sector is relatively young; that makes the ecosystem less capable of retaining [talent]” (Ent-4).
Further, our analysis revealed the role of governmental actions in supporting fintech innovators. A common view among interviewees was the leading role played by MAS in providing this support through active engagement with the fintech community. One entrepreneur said, “I discussed with MAS the possibility of running a thought leadership series on moving core banking onto the cloud, and they’re willing to facilitate a roundtable to have participants from the industry come together to discuss this” (Ent-7). Looking more closely at these engagements, another interviewee expressed the time-intensive nature of pursuing regulatory clarification: “The senior executives at MAS are very interested in what we’re doing, looking to push us forward and drive new ideas, but the reality of dealing with the regulators has been somewhat more step by step in nature, meeting different teams and departments within the regulatory authority” (Ent-6). We also found that regulators leverage other channels to engage with fintech startups; one of the interviewed incubator managers said that “MAS would connect with startups through incubators like ours; during the program phase, they would organize and attend different sessions, providing information on the offered infrastructure solutions or covering aspects like how to access regulatory sandboxes” (EC-12). Our findings also revealed the role of other governmental authorities in addition to MAS, as one interviewee noted: “A year after inception we started exploring development grants. We connected with Enterprise Singapore and received a grant from them for innovation and R&D. The agency also connected us with potential clients” (Ent-1).
For the fourth category, financial and knowledge capital transfer, the data provides insights into the role of VCs, business angels, and mentors. Some of the startups we interviewed shared their experiences in fundraising before fintech gained the attention of VCs. One entrepreneur said, “as we were trying to run a new kind of network in the capital market space in 2014, there wasn’t a lot of early-stage formalized VCs; business angels were the only ones present to back us with some equity funding. Then, within a year, we were able to start to tap into those early-stage VCs, and that ecosystem started to kick off. It’s firms like Wavemaker and Jungle Ventures who have backed us” (Ent-4). Another recurring view surfaced from incubation model actors with respect to connecting startups to VCs: “We have to be very convinced about the startup itself before we take it in or connect it to our own network in terms of funding possibilities. If we take the startup to a selected VC, they expect us to have done the required due diligence, that we’re convinced the startup has all the ingredients for possible success” (EC-13). A similar perspective was shared by one of the interviewed VCs, illuminating the interaction dynamics at the evaluation stage: “The due diligence process takes a bit longer because we want to ensure that we feel comfortable with the people establishing the startups; we want to spend some time to see how they behave, to know what their values are, and to learn whether their values are aligned with ours. How emotionally resilient are they? Do we think they’ve got the skills to be a successful CEO? And so on” (RP-16). From a mentoring perspective, many interviewees felt that VCs play a major role in providing active non-financial support by giving startups access effectively for free to their in-house expertise. At a strategic level, it was reported that VCs provide industry-specific knowledge, assist with go-to-market strategies, and help startups identify potential pitfalls in their value propositions. That said, startups may also access knowledge capital through traditional mentors that are commonly provided as part of an incubation model program or through support associations and platforms. One incubator manager said, “mentors enrich our capabilities and support offering; those are the experts that we don’t have internally. For example, we don’t have an investment banker as part of the core team, so this is something we can tap into through mentors. We reach out to our mentor networks that can then really give startups honest feedback and field insights on a voluntary basis; we don’t have any paid partnerships with mentors” (EC-12).
For the fifth category, horizontal networks, our evidence uncovered how ecosystem actors interact through a variety of events and channels. All interviewees applauded the efforts of the government and MAS in making Singapore’s financial market a global networking hub, with the SFF cited as an inclusive arena for connecting key stakeholders. Although this may be true, our interviewees also indicated the presence of abundant amateur actors and scammers in the ecosystem. In addition to the SFF, some interviewees reported that hackathons were a good avenue to meet VCs, accelerators, and like-minded entrepreneurs, while others said they connected with non-local clients through events held outside Singapore. One interviewee said, “I started building the InsurTech community here in Singapore and, with a few other people, founded and ran some of the earlier conferences in 2016 and 2017. I am also the founder and general secretary of an insurance association that has around 2,000 insurance buyers across Asia. Through that, I’m well networked into the community of insurers, brokers, and other technology firms” (Ent-6). As to virtual networking platforms, the common view of LinkedIn among entrepreneurs was captured by one founder: “LinkedIn is essentially my CRM [customer relationship management] system and one of my key tools for building my network. I currently have more than 10,000 global contacts that have been built up over my entire career, all of which would be financial services folks. If I need to reach out to a company, I’ll search the name of the company and there’s a very good chance that I already know someone at the management level, either directly or one degree away, which allows me to have the right conversations with the right people” (Ent-7). As evidence of how entrepreneurs leverage multiple roles in the ecosystem, another interviewee had the advantage of accessing clients and achieving credibility through affiliation with a fintech network: “AFTA [Asia Fintech Angels] provide me with opportunities to meet vetted fintechs, which helps me cut through the noise and work out who I should be talking with to provide my services” (RP-15). We also found evidence indicating that a VC firm mobilizes its mentoring position and co-location in an entrepreneurial hub to select investees, giving it the opportunity to interact closely with startups and determine whether there is something unique that can be scaled up. This happens by first observing the startups at an early stage, while being screened to access an accelerator program, and then interacting with them as mentors throughout acceleration that spans across three months.
Intermediation dynamics
As for mediating access to networks and critical resources, three categories emerged from the analyzed data describing the role of a selected actor or channel in connecting entrepreneurs within local ecosystems. These include (1) incubation models, (2) government solutions, and (3) platforms. Another prominent category revealed how (4) cross-border connections mediate access to non-local ecosystems.
For the first category, our findings showed that incubation models like business incubators and accelerators play an intermediary role among ecosystem actors and fintech entrepreneurs. Thus, directly connecting tenants to ecosystem actors, hosting networking events, or working with VCs that look for startups with a particular profile. A common view highlighted by incubation model actors was their ability to make the right connections, which saves entrepreneurs valuable time. One accelerator manager said, “being able to connect our tenants with the right person provides massive support, because nobody wants to take time off their busy schedule to find out who the right person is. We have corporate advisors working directly with startups to help with integration, because many corporates could be using legacy systems, providing technical support and industry insights. This saves a lot of trial and error for startups” (EC-11). The same interviewee was asked to provide an example of a use case reflecting this intermediary role: “We introduced one of our tenants to the government technical house GovTech, which helped solve bottlenecks in the technical process. Through our corporate networks, we have also connected that startup with multiple corporates, resulting in a six-digit deal. We also helped them raise $4–5 million by introducing them to our network of VCs” (EC-11). Hackathons emerged again as a networking mechanism, this time from the incubator perspective: “Our corporates demand hackathons because they give greater visibility to individuals or fintech startups unfamiliar to banks; they are a great way to recruit for the corporates” (EC-12). We also found, from the perspective of VCs, strong relations with incubation models to drive the top of the VC deal flow funnel, as one interviewee said: “We have built our own global networks of accelerators. We review many entrepreneurs from them and, when we like a very early-stage technology startup, we initiate direct discussions. And we now find it easy to do it without being present in that geography” (RP-17). Notably, this finding differs from our previously presented evidence showing how VCs benefit from their local presence in entrepreneurial hubs to interact with potential investees by highlighting how non-local ecosystem dynamics also allow VCs to exploit incubation model networks to find investees.
As to government-led solutions, the data revealed the intermediary role played by MAS, GovTech, and Enterprise Singapore in the fintech EE. One of the MAS infrastructure solutions, APIX, was mentioned by several interviewees, with two divergent discourses emerging. The first expressed the importance of this solution: “APIX helps FIs and startups to connect. It solves the problem of the long PoC process and asymmetric information that a startup faces when engaging with FIs” (RP-18). Although this may be true for some actors, a second view reflected reservations about APIX, as one entrepreneur put it: “I don’t think that signing up to it [APIX] is incredibly valuable because the ecosystem is small right now. And what this platform solves is essentially a discoverability issue. It’s not difficult to find companies now because of digital networks. Another issue is the quality ranking of application programming interfaces (APIs); it’s kind of arbitrary and opaque” (Ent-7). Our findings also revealed the common use of MyInfo, a GovTech data sharing service that simplifies the onboarding of new users. One interviewee said, “we were one of the early adopters of MyInfo, which allows individuals to easily do cross-border payments as part of our KYC [know-your-customer] process; once they log in, they can authorize the disclosure of their personal information to us” (Ent-2). The intermediary role of another agency, Enterprise Singapore, the startup support arm of the government, also became clear. According to one encounter related by an entrepreneur, Enterprise Singapore connected his startup to local hospitals and healthcare providers and directed it to access public funding opportunities.
Our evidence revealed the emergence of platforms as a third category that enables intermediation. Two main perspectives were expressed: the role of APIs as technology intermediary platforms and support organizations that provide a platform for networking. The proliferation of API technology arose in discussions of intermediary solutions, as one entrepreneur put it: “Previously, banks were one-stop shops providing various financial services through a special infrastructure including their own processors, data lakes, and servers. However, with the advent of API technology—which we call an un-bundling of the banks—what is now happening is the re-bundling of the banks through APIs; this way, we plug into a bank’s system to extract or access data through real-time algorithms. This can be achieved without having to build new infrastructures” (Ent-7). While the APIX platform presented in the above concept rests on the application of API technology to facilitate interaction among fintechs and FIs, it is also distinct by being a cross-border, government-led solution. Moreover, our findings show evidence of support associations acting as platform leaders, facilitating collaboration among entrepreneurs and ecosystem resource providers through a variety of solutions that includes providing access to VC databases exclusive to its members. One manager said, “we have a non-public database of 150 VCs based in Singapore; we segregate them by preferred startup stage for investment to perform good matching” (RP-18). Some interviewees even shared positive experiences in co-working spaces, which could be a conducive platform for networking and resource sharing. While these platforms may have enabled most fintech segments, our findings revealed that other types such as cryptocurrencies have not benefited from advantages like access to finance because they operated in an unregulated environment. Relatedly, one of the entrepreneurs indicated that the advent of ICOs as an alternative finance source changed this situation, giving crypto fintechs the opportunity to access capital while bypassing traditional intermediaries like VCs, support organizations, and FIs.
The fourth category, cross-border connections, reflects the mediating role of actors like VCs, Enterprise Singapore, and incubation models in connecting entrepreneurs to global networks. The most common view emerging from the data was that VCs play a substantial role in helping startups access networks and resources in other parts of the world, a theme expressed by both entrepreneurs and incubation model actors. For example, one entrepreneur said, “we are backed by Vertex Venture and Fullerton Financial holdings, who are well connected with the Ministry of Finance in Malaysia; they helped us access the regulatory jurisdiction by expediting the financial license application since we were one of the earliest cross-border payment fintechs” (Ent-2). The same founder also said that they were currently seeking VCs in Latin America to access regulatory and incumbent networks in that region. The government agency Enterprise Singapore was also commonly discussed among fintechs, with one entrepreneur noting that “we were able to obtain support from them [Enterprise Singapore], not just in the form of grants, but in the form of having physical people on the ground across the world, who guided us in terms of accounting access, legal support, office space; their support was there for us at a very early startup stage” (Ent-4). Another government initiative that arose was the SFF event, which serves as a channel to connect with non-local ecosystem networks like VCs and potential partners. We also found evidence indicating that incubation models leverage their global presence to provide local entrepreneurs with access to foreign networks. Along these lines, one VC shared his experience of using external networks to scout for investment projects: “There are two parts to this relationship: first, we access academics from the University of Waikato, University of Queensland, and La Trobe University for their cybersecurity expertise, to help us with technical due diligence. Second, 10% of our fund is allocated toward commercialization projects with university researchers who might be onto a good idea, which we identify through this relationship” (RP-16).
Cultural perspective
Ecosystem development dynamics
Two categories emerged from the cultural perspective: (1) ecosystem readiness and (2) openness to support.
For the first category, the empirical findings revealed two recurring views related to the preparedness of ecosystem actors. One perspective that emerged from entrepreneurs reflected the stage of fintech in retrospect, as one participant put it: “Early-stage conferences in 2014 and 2015 were very conceptual. There was a lot of talk on AI [artificial intelligence] with little to no action; nobody knew what we mean by this, what specific solution this is, what problem this is solving, and who the customers are. Fast forward to today; everyone feels a lot more confident that they could see where and how the innovation needs to happen and why it’s going to win or lose” (Ent-4). On the cryptocurrencies and blockchain side, it was reported that before 2017 only a few participants attended events and conferences; however, with rising bitcoin prices, that all changed. The presence of entrepreneurial role models as early drivers of the cryptocurrency and blockchain ecosystem is notable in this setting. Our findings indicate that only a handful of individuals were active in this segment prior to 2017, hosting workshops and conferences; one of these individuals is the founder and managing director of the cryptocurrency association in Singapore that has growing global importance. Further, we found evidence indicating that entrepreneurs played an important role in educating ecosystem actors including VCs, who at earlier stages were less convinced about the need for disruption, the identified problems and solutions, market size, and so on. This required layer of education was reported to be more crucial for fintechs operating in segments outside the digital payment space. Regarding this issue, one VC said, “many of the VC providers lack the necessary expertise in the cyber area to do a sufficiently thorough due diligence of the opportunities. They tend to be conservative and stay away. That’s a big factor in why there hasn’t been as much money flowing into cybersecurity startups” (RP-16). Beyond the problem of a potential lack of knowledge, another VC pointed out the issue of poor exit rates for over US$100 million in Singapore in comparison to established ecosystems like London or New York. According to the VC, not exiting at that threshold will make it difficult to justify an investment from an economic point of view. The second view, interestingly, draws on the experience of a non-local incubator who accessed the fintech ecosystem in Singapore to find that actual readiness deviates from external perceptions: “Before we decided to come to Singapore, we’d done our research and had built our network; Singapore looked more mature on the outside, but we soon learned that their digital infrastructure and mindset is not ready. Even though everybody speaks about fintech and they seem to know what they’re talking about, as soon as we have more in-depth discussions, we realize no, they are not at a point where we can apply our own model that we’ve created in Switzerland. A lot of the banks that we’ve encountered here still believe that they can pull it off on their own. If they have an innovation lab, they think that’s enough. The banks here have this very internal focus, which stops them from seeing the challenges that they are facing. Even when collaborating with startups, it’s on a very ad hoc basis and with an unstructured process” (EC-12). Importantly, this finding contrasts with the retrieved evidence from locally established incubation models who did not disclose similar concerns about the technical or cultural readiness of FIs.
As for the second category, openness to support emerged from our data to indicate a vibrant scene with ecosystem actors open to connecting and sharing their experiences. These views arose in different perspectives, including VCs and support organizations. For example, one VC said, “on a voluntary basis we would help very early-stage startups; for instance, we provided a female founder of a technology business with mentorship: just acting as professional coaches, bouncing ideas back and forth, suggesting ways to go about things” (RP-16). Another aspect that was mentioned is the presence of government-backed organizations like SG Innovate that organize talks that are free of charge. Even from the perspective of entrepreneurial actors, we found evidence that may indicate an openness to engage: “In our view, everything is interconnected, and the solution has to be holistic, and you’re not going to get that on your own. We engage our solution with many other players, whether they’re disruptors or those that are to be disrupted” (Ent-4). That said, our findings also indicated banks’ reluctance to collaborate with fintechs, though this view varies from country to another. For example, one of the cross-border payment firms still face resistance from incumbents: “Some banks think that by supporting fintech its putting risk on their whole operations and on their compliance; we do come across banking or FI partners that would suddenly cease operations” (Ent-2). Relatedly, we found that some fintech segments like cryptocurrency providers are unable to access normal banking services. One of the interviewees operating this type of fintech said, “it’s impossible to open a bank account to cover the normal operation of a business because banks are still being threatened by cryptocurrency projects” (Ent-8). Moreover, our findings revealed a support orientation favoring business-to-business (B2B) fintechs, from the perspective of both support organizations and VCs. One interviewee said, “we prefer B2B fintechs because these founders would usually have worked in a FI, have identified a particular problem area and have the deep domain knowledge that’s required to successfully navigate the entire market” (EC-10). One VC added, “we find it easier to define the conditions for success in B2B providers because they tend not to be a winner-take-all approach” (RP-17). Along the lines of providing advantages to selected fintech businesses, our findings also reveal differential willingness to support fintechs practicing regulatory arbitrage, non-employment of local talent, or compliance with other policies, all of which limit opportunities to access local ecosystem resources. These findings are elaborated in our discussion of regulatory dynamics.
Regulatory dynamics
As to regulatory dynamics, our findings fell into two categories, predominantly capturing entrepreneurial actors’ perspectives: (1) attitude toward regulators and (2) regulatory contributions.
For the first category, our empirical evidence revealed views about regulators that emerged largely from foreign entrepreneurs based in Singapore, one of whom said, “I am convinced that every fintech will say the same thing: the less interaction you have with the regulator, the better. It is unlikely they understand exactly what it is you’re doing. Startups are likely to be faced with a whole bunch of regulation, interpretation, and case law based on businesses that have existed a long time before theirs did and based on an ecosystem which looked completely different. For example, the ease of dissemination of information globally via a platform like ours is not addressed in most financial regulation” (Ent-4). The absence of uniformity between regulators was a consistent pattern; these views concur with the highlighted evidence on the role of governmental actions in supporting fintech innovators, though from the relational perspective. For example, there is misalignment between the C-level executives who strongly advocate for fintech and the other regulatory officers with whom startups will interact with once they approach MAS: “[The officers] don’t care about any of that stuff that those 20 people talk about. They’ve got a lot of paperwork to fill in, rules and regulations to follow, putting you in the wrong boxes, trying to make you apply for different things” (Ent-4). Talking about the same issue, another interviewee said, “it took me 15 months to get into the regulatory sandbox. It was still a time-consuming process, and I know the senior management at MAS would like to make that faster” (Ent-6). Another important point is that certain areas are more regulated than others, which may create prohibitively high hurdles, as one interviewee put it: “If you move into areas like wealth or asset management, it becomes very expensive: one thing is paying the license fee, but you also need to have two employees who are Singaporean with at least five years of experience” (Ent-5). The same entrepreneur added that fundraising in these areas is difficult, as investors would normally want to see at least some revenues generated prior to making any investments, and it is impossible to generate revenues without a license. When asked about how to overcome regulatory barriers, entrepreneurs emphasized a pragmatic approach to dodge regulators, including the creation of safe regulatory covers and careful selection of the regulatory jurisdiction in which to operate. For example, one entrepreneur said, “we try to do international arbitrage; getting an asset management license in Switzerland is much easier than in Singapore, despite the fact that we are sitting here” (Ent-5). More interestingly, our findings indicate that foreigners establishing a business need to have an inside director who is a Singaporean citizen or permanent resident: “If you found a startup company and you tried to do it bootstrapped, you will not be able to get a work permit for yourself; this can be a showstopper for incorporating in Singapore. That’s why we incorporated it in London. Now, we are looking to enter an accelerator program to be in a better position to raise capital; however, we may not qualify as we are not incorporated here” (Ent-5). Another possible implication of this issue emerged from a VC: “We’ve not been able to access any of the support offered by the development arm for fund managers because we’re not Singaporean enough, even though we are incorporated here, which makes us ineligible for many other support programs” (RP-16).
As for the second category, regulatory contributions were found to have a positive impact on a culture conducive to entrepreneurial actors and the fintech EE more broadly. The regulator said that MAS, unlike other regulatory authorities, has a market development objective and thus has a dual role focused on both regulation and innovation. Recent contributions such as the Payments Service Act surfaced among interviewees operating in the cryptocurrency space, as highlighted under resource recycling in regard to entrepreneur–regulator collaboration during this process of regulatory change. This finding, however, indicates how such regulatory intervention is perceived by entrepreneurial actors; one entrepreneur said that “the new act is a big leap forward because new regulatory frameworks state what you can do under which circumstances” (Ent-5). Another recurring contribution was the regulatory sandbox; a primary benefit of this mechanism was allowing participants to waive a large investment in financial licenses until the end of their exemption periods (if they opt to proceed). One VC told us that “the sandbox provides a safe harbor to launch and allows us to de-risk some of the more innovative financial products and be able to launch them without necessarily fearing that the regulator will wake up one day and pull the plug” (RP-14). Relatedly, one of the entrepreneurs criticized the role of regulatory sandboxes in driving innovation, stating that regulators spontaneously launched sandboxes overlooking how they should operate: “I don't think they did it well enough. But then, I wouldn't expect a regulator to do that, because regulators aren't innovators. They're policy people” (Ent-7). That said, we found evidence of supportive top-level regulators demonstrating commitment to improving financial markets by confronting incumbents. One entrepreneur said, “a MAS fintech officer recently posted, ‘No more PoC for free,’ which reflects what startups very often have to deal with when engaging with banks” (Ent-5).