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The Auction of Contracts by Consumer Groups and the Effect on Market Power

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Abstract

This article discusses the auctioning of financial contracts by aggregations of consumers who aim to reduce the spot price of a concentrated industry’s product; this is a frequent arrangement in electricity markets. The contracts' underlying asset is the product; the auctions' bidding variable is the strike price; and the bidders are the producers. Using a three-stage complete-information game, we show that when all consumers belong to some group, in the subgame perfect Nash equilibrium, each group fully hedges its consumption, and total output reaches its efficient level. Otherwise, each group over-hedges its consumption, and total production is below the efficiency level.

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Notes

  1. The marginal revenue of a producer that holds contracts equals the spot price plus the difference between its production and the sum of its contracted CfD units, times the inverse demand function's derivative.

  2. Total output increases since a reduction in output leading to an increase in the spot price would be inconsistent with producers' expectations of a price decline. Therefore, the more contracted the industry, the higher the output and the lower the spot price (Wolak and Mc Rae, 2009; Borenstein, 2005).

  3. The contract awardee's spot market profits increase because the other producers reduce their production unless the contracted CfD units is large relative to market output. The other producers' profits always fall.

  4. The European Union Directive 2009/72/EC authorizes households and small and medium-sized consumers to aggregate their electricity purchases.

  5. Regulations in Brazil and Chile oblige the local electricity distribution companies to auction procurement contracts for their consumers (see Moreno et al., 2010).

  6. These characteristics include non-storability of the product, supply restricted to connected locations, short-term inelastic demand, and concentration of supply.

  7. Forward trading makes firms' collusion more likely in a repeated game (Liski and Montero, 2014).

  8. There is a similarity to a procurement auction.

  9. Since bidders can anticipate the winning strike price, the auction format—public auction or sealed bid, first or second price—does not matter.

  10. For instance, in 2018, the South Australian Chamber of Mines & Energy awarded an eight-year electricity supply contract to SIMEC Energy Australia.

  11. These results are similar to those found by Powell (1993) in a model in which retailers—which are under the obligation to supply predetermined quantities of electricity at a regulated price—auction procurement contracts. In this context, he shows that retailers fully hedge their supply obligations, and both the spot price and the contracts’ strike prices equal the marginal cost.

  12. Since the total number of CfD units does not change, the contract allocation among producers under certain conditions does not change the spot market equilibrium.

  13. The benefit of a higher consumer surplus is of a lesser magnitude as the deviating group’s consumption rise is a fraction of its contract deviation.

  14. Alperovich and Weksler (1996) derive a class of utility functions that yield demand functions that are locally linear in prices.

  15. q = a is a kink-point of the profit function.

  16. This assumption is not restrictive, since firms are unlikely to contract more CfD units than the quantity—a—at which the spot price drops to zero.

  17. For the non-producing firms, it is less profitable to produce than for firm i, as their contracts are for fewer CfD units.

  18. An alternative assumption would be that consumer groups choose the allocation of contracts that minimizes the weighted average of strike prices. This change would not significantly alter the analysis.

  19. Further assuming that all the \(y^{\ell }\) meet the condition in Eq. 3, all contract winners would produce.

  20. Consumer groups’ utility includes a third term that corresponds to the aggregate income of their members, other than contractual earnings, which we omit as it has no bearing on the game.

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Acknowledgements

I am grateful to two anonymous reviewers and especially to the editor for their extensive and insightful comments and suggestions.

Funding

This study received funding from the Chilean Ministry of Science, Technology, Knowledge, and Innovation (Fondecyt Project # 1080395 and FONDAP/1511009).

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Correspondence to Pablo Serra.

Appendices

Appendix 1

This appendix finds a Nash equilibrium for the spot market when \(\hat{x}({\mathbf{x}}) > a + \hat{n}({\mathbf{x}})\cdot c.\) For this purpose, we define the series \(\left\{ {t_{i} } \right\}_{i},\)  where \(t_{i} = i \cdot x_{i} + a - \sum\nolimits_{h = 1}^{i} {x_{h} } .\) This series is decreasing because \(t_{i + 1} = t_{i} + i \cdot (x_{i + 1} - x_{i} )\,\) and the xi are decreasing. In the following, \(\tilde{n}({\mathbf{x}})\) denotes the highest index for which ti is positive and xi > c, and \(\tilde{x}({\mathbf{x}})\) denotes the sum \(\sum\nolimits_{i = 1}^{{\tilde{n}({\mathbf{x}})}} {x_{i} }\). The definitions of \(\hat{n}({\mathbf{x}})\) and \(\hat{x}({\mathbf{x}})\) in Sect. 3 imply that \(t_{{\hat{n}({\mathbf{x}})}} = \hat{n}({\mathbf{x}})\cdot x_{{\hat{n}({\mathbf{x}})}} + a - \hat{x}({\mathbf{x}})\). Thus, \(t_{{\hat{n}({\mathbf{x}})}}\) is positive if and only if \(\hat{x}({\mathbf{x}}) < a + \hat{n}({\mathbf{x}})\cdot x_{{\hat{n}({\mathbf{x}})}} .\)

Next, we show that assuming that \(\hat{x}({\mathbf{x}}) > a + \hat{n}({\mathbf{x}})\cdot x_{{\hat{n}({\mathbf{x}})}}\) leads to a contradiction. By definition, \(s_{{\hat{n}({\mathbf{x}})}} = (\hat{n}({\mathbf{x}}) + 1) \cdot x_{{\hat{n}({\mathbf{x}})}} + \hat{n}({\mathbf{x}})(q* - \hat{x}({\mathbf{x}})\,).\) Thus, the condition \(\hat{x}({\mathbf{x}}) > a + \hat{n}({\mathbf{x}}) \cdot x_{{\hat{n}({\mathbf{x}})}}\) implies that \(s_{{\hat{n}({\mathbf{x}})}} < (\hat{n}({\mathbf{x}}) + 1) \cdot x_{{\hat{n}({\mathbf{x}})}} + \hat{n}({\mathbf{x}})\cdot(q* - a - \hat{n}({\mathbf{x}})\cdot \,x_{{\hat{n}({\mathbf{x}})}} ).\) Reordering the latter expression results in \(s_{{\hat{n}({\mathbf{x}})}} < - (\hat{n}({\mathbf{x}})^{2} - \hat{n}({\mathbf{x}}) - 1) \cdot x_{{\hat{n}({\mathbf{x}})}} - \hat{n}({\mathbf{x}})\cdot c\), which is negative. This latter result contradicts the definition of \(s_{{\hat{n}({\mathbf{x}})}}\): the last positive element in the series \(\left\{ {s_{i} } \right\}_{i}\). Consequently, we focus on the case \(a + \hat{n}({\mathbf{x}}) \cdot c < \hat{x}({\mathbf{x}}) < a + \hat{n}({\mathbf{x}}) \cdot x_{{\hat{n}({\mathbf{x}})}}\), which implies that \(t_{{\hat{n}({\mathbf{x}})}}\) is positive.

Since the series \(\left\{ { {t}_{i} } \right\}_{i}\) is decreasing, \(t_{{\hat{n}({\mathbf{x}})}} > 0\) implies that \(\tilde{n}({\mathbf{x}}) \ge \hat{n}({\mathbf{x}}).\) Hence, \(\tilde{x}({\mathbf{x}}) - a - \tilde{n}({\mathbf{x}}) \cdot c = \hat{x}({\mathbf{x}}) - a - \hat{n}({\mathbf{x}}) \cdot c - (\hat{n}({\mathbf{x}}) - \tilde{n}({\mathbf{x}})) \cdot c + \sum\nolimits_{{\hat{n}({\mathbf{x}}) + 1}}^{{\tilde{n}({\mathbf{x}})}} {x_{h} }\). Since xi > c for \(i \le \tilde{n}({\mathbf{x}})\), \(\hat{x}({\mathbf{x}}) > a + \hat{n}({\mathbf{x}}) \cdot c,\) implies that \(\tilde{x}({\mathbf{x}}) > a + \tilde{n}({\mathbf{x}})\cdot c\).

Lemma 2

When \(\hat{x}({\mathbf{x}}) > a + \hat{n}({\mathbf{x}}) \cdot c\) the Nash equilibrium strategies for firms are to supply:

$$\tilde{q}_{i} ({\mathbf{x}}) = \left\{ \begin{gathered} x_{i} + \frac{{a - \tilde{x}({\mathbf{x}})}}{{\tilde{n}({\mathbf{x}})}}\quad \quad \quad i \le \tilde{n}({\mathbf{x}}) \hfill \\ 0\quad \quad \quad \quad \quad \quad \quad \quad \;i > \tilde{n}({\mathbf{x}}). \hfill \\ \end{gathered} \right.$$
(35)

Proof

Since by definition \(t_{{\tilde{n}({\mathbf{x}})}} > 0\), \(\tilde{q}_{i} ({\mathbf{x}})\) is greater than zero for \(i \le \tilde{n}({\mathbf{x}})\) and is zero otherwise. Hence, \(\tilde{n}({\mathbf{x}})\) represents the number of firms that produce, and the total output \(\tilde{q}({\mathbf{x}})\) equals a. Thus, the derivative in Eq. 4 evaluated at \((q_{i} ,\tilde{q}_{ - i} ({\mathbf{x}}),x_{i} ,\overline{p}_{i}^{s} )\) equals:

$$\frac{{\partial \pi (q_{i} ,\tilde{q}_{ - i} ({\mathbf{x}}),x_{i} ,\overline{p}_{i}^{s} )}}{{\partial q_{i} }} = \left\{ \begin{gathered} 2(\tilde{q}_{i} ({\mathbf{x}}) - q_{i} ) - \tilde{q}_{i} ({\mathbf{x}}) + x_{i} - c\quad \quad if\;0 \le q_{i} \le \tilde{q}_{i} ({\mathbf{x}}) \hfill \\ - c\quad \quad \quad \quad \quad \;\quad \quad \quad \quad \quad \quad \,\,if\;q_{i} > \tilde{q}_{i} ({\mathbf{x}}). \hfill \\ \end{gathered} \right.$$
(36)

Since expression \(2(\tilde{q}_{i} ({\mathbf{x}}) - q_{i} ) - \tilde{q}_{i} ({\mathbf{x}}) + x_{i} - c\) is decreasing in qi, we focus on the case \(q_{i} = \tilde{q}_{i} ({\mathbf{x}})\) for which the expression becomes \(- \tilde{q}_{i} ({\mathbf{x}}) + x_{i} - c,\) which we rewrite as \((\tilde{x}({\mathbf{x}}) - a - \tilde{n}({\mathbf{x}})\cdot c)/\tilde{n}({\mathbf{x}})\) using the definition of \(\tilde{q}_{i} ({\mathbf{x}})\). Given the initial assumption, the latter formula is positive, and so is the derivative in Eq. 36 for \(\;q_{i} \le \tilde{q}_{i} ({\mathbf{x}})\). Thus, if a firm participates in the market, it produces \(\tilde{q}_{i} ({\mathbf{x}})\).

In what follows, we prove that a firm for which \(\tilde{q}_{i} ({\mathbf{x}}) > 0\) chooses to produce. Equation 1 implies that if the firm produces, its profits are given by:

$$\pi (\tilde{q}_{i} ({\mathbf{x}}),\tilde{q}_{ - i} ({\mathbf{x}}),x_{i} ,\overline{p}_{i}^{s} ) = (p(a) - c)\cdot\tilde{q}_{i} ({\mathbf{x}}) + \left( {\overline{p}_{i}^{s} - p(a)} \right)\cdot x_{i} .$$
(37)

Thus:

$$\pi (\tilde{q}_{i} ({\mathbf{x}}),\tilde{q}_{ - i} ({\mathbf{x}}),x_{i} ,\overline{p}_{i}^{s} ) = \left( {\overline{p}_{i}^{s} - c} \right)\cdot x_{i} - \frac{{a - \tilde{x}({\mathbf{x}})}}{{\tilde{n}({\mathbf{x}})}}\cdot c.$$
(38)

If the firm decides not to produce, its profits are:

$$\pi (0,\tilde{q}_{ - i} ({\mathbf{x}}),x_{i} ,\overline{p}_{i}^{s} ) = \left( {\overline{p}_{i}^{s} - \frac{{a - \tilde{x}({\mathbf{x}})}}{{\tilde{n}({\mathbf{x}})}}} \right)\cdot x_{i} .$$
(39)

A comparison of Eqs. 38 and 39 shows that a firm produces when xi > ca condition satisfied for all firms \(i \le \tilde{n}({\mathbf{x}})\)—which completes the proof.

Appendix 2

Lemma 3

The consumer group auctions a contract for \(q* - \sum\nolimits_{h \ne \ell } {y^{h} }\) CfD units or less when the other groups auction contracts that total (1-α)q* units or less.

Proof

If the consumer group auctions a contract for \(q* - \sum\nolimits_{h \ne \ell } {y^{h} }\) CfD units, the total number of CfD units that are subscribed will equal q*. Then from Corollary 1 and Proposition 1, \(\mathbf{ \hat{x}(x)} = q*\), p(x) = c, and ps,ℓ = c. Then Eq. 21 implies that the benefits of consumer group equal α(q*)2/2.

In turn, if \(y^{\ell } > q* - \sum\nolimits_{h \ne \ell } {y^{h} }\), then X > q*. Since \(\sum\nolimits_{h \ne \ell } {y^{h} < q*}\), \(y^{\ell }\) meets the condition in Eq. 3. Consequently, Proposition 2 implies that the award strike price takes the value \(\hat{p}^{s,\ell }\) that is defined in Eq. 15. Thus, substituting ps,ℓ in Eq. 20 leads to:

$$u(q({\mathbf{x}}),\alpha^{\ell } ,p^{s,\ell } ) = \left( {\frac{{\hat{n}({\mathbf{x}})\cdot q* + \hat{x}({\mathbf{x}})}}{{\hat{n}({\mathbf{x}}) + 1}}} \right)^{2} \cdot\frac{{\alpha^{\ell } }}{2} + \left( {\frac{1}{{y^{\ell } }}\left ( {\frac{{q* - \hat{x}{\mathbf{(x}}))}}{{\hat{n}({\mathbf{x}}) + 1}}} \right)^{2} + \frac{{q* - \hat{x}({\mathbf{x}})}}{{\hat{n}({\mathbf{x}}) + 1}}} \right)\cdot y^{\ell } .$$
(40)

Reordering terms and omitting the argument x results in:

$$u(q,\alpha^{\ell } ,p^{s\ell } ) = (q*)^{2} \cdot\frac{{\alpha^{\ell } }}{2} + \left( {\frac{{\hat{x} - q*}}{{\hat{n} + 1}}} \right)^{2}\cdot \frac{{\alpha^{\ell } }}{2} + (\alpha^{\ell } q* - y^{\ell } )\cdot\frac{{\hat{x} - q*}}{{\hat{n} + 1}} + \left( {\frac{{\hat{x} - q*}}{{\hat{n} + 1}}} \right)^{2}.$$
(41)

Furthermore, since \(\hat{x} = \sum\nolimits_{h} {y^{h} }\) and by assumption \(\sum\nolimits_{h \ne \ell } {y^{h} } \le (1 - \alpha^{\ell } )q*,\) it follows that \(\alpha^{\ell } q* - y^{\ell } \le q* - \hat{x}\). This last condition, together with Eq. 41, implies that:

$$u(q,\alpha^{\ell } ,p^{s\ell } ) \le (q*)^{2} \cdot\frac{{\alpha^{\ell } }}{2} + \frac{{\alpha^{\ell } }}{2}\cdot\left( {\frac{{\hat{x} - q*}}{{\hat{n} + 1}}} \right)^{2} - (\hat{x} - q*)\cdot\frac{{\hat{x} - q*}}{{\hat{n} + 1}} + \left( {\frac{{\hat{x} - q*}}{{\hat{n} + 1}}} \right)^{2} .$$
(42)

Reordering Eq. 42 leads to:

$$u(q,\alpha^{\ell } ,p^{s\ell } ) \le (q*)^{2} \cdot \frac{{\alpha^{\ell } }}{2} - \frac{{2\hat{n} - \alpha^{\ell } }}{2}\left( {\frac{{\hat{x} - q*}}{{\hat{n} + 1}}} \right)^{2}.$$
(43)

Thus, consumer group never auctions a contract for more than \(q* - \sum\nolimits_{h \ne \ell } {y^{h} }\) CfD units when the other groups auction contracts that add up (1-α)q* or less, which completes the proof.

Appendix 3

Lemma 4

The entry of producers harms consumer groups' members when some consumers do not belong to any group.

Proof

In equilibrium, X < q* and thus ps,ℓ = c. Consequently, Eq. 21 becomes:

$$u(q({\mathbf{x}}),\alpha^{\ell } ,p^{s,\ell } ) = \frac{{q({\mathbf{x}})^{2} }}{2} \cdot\alpha^{\ell } + (q* - q({\mathbf{x}}))\cdot y^{\ell } ,\quad \ell = 1, \, 2, \, \ldots , \, m.$$
(44)

From Eq. 28 it follows that (omitting x):

$$u(q,\alpha^{\ell } ,p^{s,\ell } ) = \frac{{q^{2} }}{2} \cdot\alpha^{\ell } + (q* - q) \cdot(\alpha^{\ell } \cdot q + q* - X),\quad \ell = 1, \, 2, \, \ldots , \, m.$$
(45)

Hence, the impact of the entry of a new firm on the benefits of consumer group is:

$$\Delta u^{\ell } = - \left( {(1 - \alpha^{\ell } )\cdot q* + X_{n}^{e} - \left( {q_{n}^{e} + \frac{{\Delta q_{n}^{e} }}{2}} \right)\cdot \alpha^{\ell } } \right)\cdot \Delta q_{n}^{e} - (q* - q_{n}^{e} )\cdot \Delta X_{n}^{e} ,\quad \ell = 1,2, \, \ldots , \, m,$$
(46)

where \(X_{n}^{e}\) denotes the equilibrium total CfD units auctioned and \(q_{n}^{e}\) is the output total when the number of firms is n. Then, from Eq. 30, it follows that:

$$\Delta X_{n}^{e} \equiv X_{n + 1}^{e} - X_{n}^{e} = \frac{\alpha \cdot(1 - \alpha )}{{\left( {(m + 1)\cdot(n + 2) - \alpha } \right) \cdot\left( {(m + 1)\cdot (n + 1) - \alpha } \right)}}q*.$$
(47)

In addition, from Eq. 31 we obtain:

$$\Delta q_{n}^{e} \equiv q_{n + 1}^{e} - q_{n}^{e} = \frac{(1 - \alpha )\cdot(m + 1)}{{\left( {(m + 1)(n + 2) - \alpha } \right)\cdot \left( {(m + 1) \cdot(n + 1) - \alpha } \right)}}\cdot q*.$$
(48)

Then, \(\Delta X_{n}^{e}\) and \(\Delta q_{n}^{e}\) are positive when α < 1. Since \(q* > q_{n}^{e} > X_{n}^{e}\), we conclude that \(\Delta u^{\ell } > 0.\) This result completes the proof.

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Serra, P. The Auction of Contracts by Consumer Groups and the Effect on Market Power. Rev Ind Organ 64, 341–359 (2024). https://doi.org/10.1007/s11151-024-09943-3

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