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Revenue-expense matching and performance measure choice

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Abstract

Recent research shows that matching between contemporaneous revenues and expenses has declined over the past 40 years. We argue that this decline in matching reduces the contracting usefulness of earnings and affects managerial effort allocation and performance measure choice. Based on a theoretical model, we predict that firms with poor matching benefit from contracting on sales revenue instead of earnings. Using hand-collected CEO performance measure data from S&P 500 firms, we document a significant increase in the use of sales revenue coupled with a significant decline in the use of bottom line income as a performance measure over time. We confirm the model prediction that firms are more likely to explicitly employ sales revenue as a performance measure when matching is poor. We further show that this negative association between matching and the use of sales revenue performance persists after controlling for the use of other earnings measures and equity compensation. This study contributes to the literature by examining the effect of revenue-expense matching on compensation design and documenting the increasing trend of revenue-based compensation in recent years.

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Notes

  1. To illustrate this point, consider the case where the time horizon is the entire life cycle of the firm—revenues and expenses must be perfectly matched. It is only the requirement of periodic financial reporting that introduces error into the matching relation.

  2. Because the noise term [CDATA[$${\varepsilon }_{1t}$$]] is normally distributed, revenue [CDATA[$${Rev}^{*}$$]] could be negative. As long as revenue effort [CDATA[$${e}_{t}$$]] is sufficiently high, it is less likely to realize a negative revenue. One may add a large constant [CDATA[$$c>0$$]] to the revenue function, e.g., [CDATA[$${Rev}_{t}^{*}=c+{e}_{t}+{\varepsilon }_{1t}$$]] that revenue is strictly positive. Our result is not sensitive to this assumption.

  3. Examples of the expense reduction effort include managing production workers, accelerating inventory turnover, improving efficiency of production lines, or ameliorating the coordination among factories/divisions, all of which could indirectly reduce expenses but may not increase revenues.

  4. Gopalan et al. (2014) show that the average pay duration for all executives in their sample is around 1.18 years.

  5. For example, Autodesk Inc. provided this description of its Executive Incentive Plan (EIP) in its proxy statement filed on June 12, 2007: “The EIP is an annual cash incentive plan available to those executives designated annually by the Committee. Its purpose is to motivate participants to ensure Autodesk achieves its annual business goals … Under the EIP, target awards are established for each eligible participant. Each year, a corporate financial performance matrix is developed at the beginning of the award period. This matrix provides a guide to determining appropriate award levels based on varying levels of achievement of operating margin and revenue growth [italics added].”.

  6. Ali, Klasa, and Yeung (2009) report that HHI calculated using Compustat data can be problematic and suggest that HHI be calculated using U.S. Census Data. However, U.S. Census Data is only available for manufacturing firms, limiting both sample size and the generalizability of our findings. We use Compustat data to calculate HHI in our main analyses but use U.S. Census Data in our robustness tests.

  7. DeAngelis and Grinstein (2015) document the wide array of performance measures used in CEO compensation for S&P 500 firms. They report that of the 90% of firms that grant some type of performance-based award, 79% employ an accounting-based measure, 13% employ a market-based measure, and 8% use a nonfinancial measure. In addition to sales revenue and bottom line earnings, the accounting measures employed include EBIT, EBITDA, cash flows, operating income, growth measures, margins, and cost reductions, among others. In Section 5.2, we examine the relationship between matching and alternative accounting-based performance measures.

  8. In December 2006, the SEC issued new rules on executive compensation disclosure that require firms to disclose the details of CEO compensation contracts. Firms began to disclose more information on performance measure weight in proxy statements since 2007. We thus hand-collect weights on various performance measures from 2008 to 2011.

  9. In robustness tests, we follow Ali et al. (2009) and calculate our measure of industry competitiveness, HHI, using U.S. Census Data rather than Compustat data (HHI-Census) and repeat the analysis in Table 3. Because U.S. Census Data is only available for manufacturing firms, our sample sizes drop by roughly 40%, to 3,398, 2,906, and 528, respectively, in Columns 1, 2, and 3 of Table 3. The estimated coefficient on HHI-Census is not significantly different from zero in any of the three specifications. However, the estimated coefficients on MATCHING in Columns 1 and 3 become more significantly negative using the HHI-Census measure, with p-values of 0.01. We conclude that our results are not driven by measurement error in industry competitiveness, and we retain our original definition of HHI in our remaining tests to preserve sample size.

  10. A firm’s use of deferred revenues might introduce additional costs to using GAAP-based sales revenue as a performance measure, because deferred revenues could be used to manage reported sales (Stubben 2010). To the extent that this occurs, the expected positive coefficient on DR would be attenuated or even reversed. The results in Table 4 should be interpreted with this caveat in mind.

  11. We also replace the control variable SALESNOISE with NINOISE in Eq. (1), where NINOISE is the standard deviation of net income over the prior five years.

  12. Only three firm-year observations contract solely on sales revenue. Firms classified into Group 2 contract on sales revenue and an income-based accounting measure other than bottom line earnings. Our results are insensitive to inclusion of the three observations contracting on sales revenue alone. Firm-year observations contracting on both sales revenue and bottom line earnings are omitted to ensure the groups are mutually exclusive and to help distinguish between the use of sales revenue versus alternative “above the line” income measures in mitigating matching problems.

  13. Firms classified into Group 3 include firms contracting on operating income, earnings before taxes (EBT), earnings before interest and taxes (EBIT) and earnings before interest, taxes, depreciation and amortization (EBITDA), etc. Our intent is to broadly capture the use of “above the line” income measures without further reduction of sample size.

  14. Note that the results presented in Table 6 are generally consistent with the main results reported in Table 3. Because virtually all firms contracting on sales revenue also contract on an earning-based measure, the estimated coefficient on MATCHING in Table 3 indicates that the use of sales revenue as a performance measure is negatively associated with revenue-expense matching, even though an earnings-based measure is also employed, consistent with the multinomial logit results in Table 6.

  15. However, this mechanism may not work if investors cannot fully incorporate the long-term economic income into stock prices.

  16. + denotes the transpose of a matrix.

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Acknowledgements

We are grateful for helpful comments and suggestions from seminar participants at Baruch College, Chinese University of Hong Kong, Fudan University, Rutgers University, and Temple University. We acknowledge the research support from National Natural Science Foundation of China (No. 72172038), the Sci-Tech Innovation Foundation of School of Management at Fudan University, and the fund for building world-class universities (disciplines) of Renmin University of China, project No.KYGJC2021010.

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Appendices

Appendix 1

Variable definitions

Variable name

Definition

SALES

A dummy variable that equals one when a firm’s CEO annual bonus contract is explicitly tied to sales revenue performance metric and zero otherwise

MATCHING

A firm-year specific measure of revenue-expense matching obtained from estimating the following model using a seven-year rolling window (t-7 to t-1) (Dichev and Tang, 2008): Revenuesi,t = β0 + β1Expensesi,t-1 + β2Expensesi,t + β3Expensesi,t+1 + εi,t. Revenues is net revenues, and Expenses is the difference between revenues and earnings before extraordinary items; both are deflated by average total assets. MATCHING is the coefficient on current-period expense (β2)

SALESNOISE

Sales noise, measured as the standard deviation of sales over book value of equity for prior five years (t-5 to t-1)

EQ

A measure of earnings quality obtained from estimating the following model for each year and Fama and French (1997) industry (modified version of Dechow and Dichev 2002): ΔWCt = r0 + r1CFOt-1 + r2CFOt + r3CFOt+1 + r4ΔREVt + r5PPEt + εt. WC is working capital. CFO is cash flow from operations. REV is revenue, and PPE is gross value of property, plant, and equipment. We multiply the standard deviation of the residuals by -1 to obtain EQ so that a higher value of EQ indicates higher earnings quality

MB

Market-to-book ratio, calculated as market value of total assets over book value of total assets

INTAN

Intangible intensity, calculated as intangible assets over total assets

E-Score

The sum of the five indicator variables: Emp, Grow, MA, Disc, and Loss. Emp (Grow) is a dummy variable that equals one if the firm experienced negative employee (revenue) growth and zero otherwise; MA (Disc) is an indicator variable that equals one if the firm had a merger or acquisition (discontinued operations) and zero otherwise. Loss is a dummy variable that equals one if the firm experienced negative operating income after depreciation and zero otherwise

GDP

Real gross domestic product (GDP) growth rate, defined as the average of three years’ (i.e., year t-2, t-1, and t) real GDP growth rate

HHI

Herfindahl–Hirschman Index, defined as the sum of squares of market shares of all firms in an industry, where market share is firm revenue scaled by industry revenue based on Compustat data

HHI-Census

Herfindahl–Hirschman Index, defined as the sum of squares of market shares of all firms in an industry, where market share is firm revenue scaled by industry revenue based on U.S. Census Data

AGE

Firm age measured as total number of years a firm has appeared in the CRSP database

LEVERAGE

Long-term debt over total assets

LOGTA

Firm size defined as logarithm of total assets

ROA

Return on assets, defined as income before extraordinary items over total assets

OPINC

A dummy variable that equals one when a firm’s CEO annual bonus contract is explicitly tied to operating income and zero otherwise

OPINC2

A dummy variable that equals one when a firm’s CEO annual bonus contract is explicitly tied to earnings before special items (including operating income, earnings before taxes (EBT), earnings before taxes and interest (EBIT), or earnings before taxes, interest, depreciation, and amortization (EBITDA)) and zero otherwise

CF

A dummy variable that equals one when a firm’s CEO annual bonus contract is explicitly tied to cash flows and zero otherwise

COST

A dummy variable that equals one when a firm’s CEO annual bonus contract is explicitly tied to cost control and zero otherwise

NF

A dummy variable that equals one when a firm’s CEO annual bonus contract is explicitly tied to nonfinancial measures and zero otherwise

NINOISE

Net income noise, measured as the standard deviation of bottom line earnings over book value of equity for prior five years (t-5 to t-1)

Appendix 2: proofs

1.1 Proof of proposition 1:

Under the LEN framework, the principal’s payoff is maximized subject to the incentive compatibility (IC) and the individual rationality (IR) constraints. We obtain the solution of the optimal weights as shown on page 433 of Feltham and Xie (1994).

$${v}^{+}=Q\mu b$$
(12)
$$\mathrm{Q}\equiv {(\mu {\mu }^{+}+r\Sigma )}^{-1}$$
(13)
$${a}^{+}={\mu }^{+}v,$$
(14)

where v is the optimal compensation weight matrix,Footnote 16 u is the marginal sensitivity of effort matrix for performance measures, b is the marginal productivity of effort matrix for the principal’s outcome, Σ is the variance–covariance matrix of performance measures, and a is the optimal effort matrix. For simplicity, we normalize the agent’s absolute risk-aversion parameter r to one. Based on the model setup described in Section 2.2, we obtain the following equations.

$$\mathrm{b}=\left[\begin{array}{c}1\\ 1\end{array}\right]$$
(15)
$$\upmu =\left[\begin{array}{cc}1& 0\\ 1& 1\end{array}\right]$$
(16)
$$\Sigma =\left[\begin{array}{cc}{\upsigma }_{1}^{2}& {\upsigma }_{1}^{2}\\ {\upsigma }_{1}^{2}& {\upsigma }_{1}^{2}+{\upsigma }_{2}^{2}+{\upsigma }_{\mathrm{v}}^{2}\end{array}\right]$$
(17)

Plugging Eqs. (16)–(17) into Eq. (13), we obtain:

$$\mathrm{Q}={\left(\left[\begin{array}{cc}1& 0\\ 1& 1\end{array}\right]\left[\begin{array}{cc}1& 1\\ 0& 1\end{array}\right]+\left[\begin{array}{cc}{\upsigma }_{1}^{2}& {\upsigma }_{1}^{2}\\ {\upsigma }_{1}^{2}& {\upsigma }_{1}^{2}+{\upsigma }_{2}^{2}+{\upsigma }_{\mathrm{v}}^{2}\end{array}\right]\right)}^{-1}.$$
(18)

\(\mathrm{Let D}=\left(1+{\upsigma }_{1}^{2}\right)\left(1+{\upsigma }_{2}^{2}+{\upsigma }_{\mathrm{v}}^{2}\right)\), Eq. (18) becomes:

$$\mathrm{Q}=\frac{1}{D}\left[\begin{array}{cc}2+{\upsigma }_{1}^{2}+{\upsigma }_{2}^{2}+{\upsigma }_{\mathrm{v}}^{2}& -1-{\upsigma }_{1}^{2}\\ -1-{\upsigma }_{1}^{2}& 1+{\upsigma }_{1}^{2}\end{array}\right].$$
(19)

Plug equations (15), (16), and (19) into (12), we have:

$${v}^{+}=\frac{1}{D}\left[\begin{array}{cc}2+{\upsigma }_{1}^{2}+{\upsigma }_{2}^{2}+{\upsigma }_{\mathrm{v}}^{2}& -1-{\upsigma }_{1}^{2}\\ -1-{\upsigma }_{1}^{2}& 1+{\upsigma }_{1}^{2}\end{array}\right]\left[\begin{array}{cc}1& 0\\ 1& 1\end{array}\right]\left[\begin{array}{c}1\\ 1\end{array}\right].$$
(20)

Simplify equation (20), we obtain:

$${v}^{+}=\frac{1}{D}\left[\begin{array}{c}{\upsigma }_{2}^{2}+{\upsigma }_{\mathrm{v}}^{2}-{\upsigma }_{1}^{2}\\ 1+{\upsigma }_{1}^{2}\end{array}\right].$$
(21)

Equation (21) gives the compensation weights on revenue (\({W}_{Rev}^{*}\)) and earnings (\({W}_{Earn}\)) as follows.

$${W}_{Rev}^{*}=\frac{{\upsigma }_{2}^{2}+{\upsigma }_{\mathrm{v}}^{2}-{\upsigma }_{1}^{2}}{D}.$$
(22)
$${W}_{Earn}=\frac{{1+\upsigma }_{1}^{2}}{D}.$$
(23)

Taking partial derivatives of \({W}_{Rev}^{*}\) with respect to \({\upsigma }_{\mathrm{v}}^{2}\), we have:

$$\frac{\partial {W}_{Rev}^{*}}{\partial {\upsigma }_{\mathrm{v}}^{2}}=\frac{{({1+\upsigma }_{1}^{2})}^{2}}{{D}^{2}}>0.$$
(24)

Taking partial derivatives of \({W}_{Earn}\) with respect to \({\upsigma }_{\mathrm{v}}^{2}\), we have:

$$\frac{\partial {W}_{Earn}}{\partial {\upsigma }_{\mathrm{v}}^{2}}=-\frac{{\left({1+\upsigma }_{1}^{2}\right)}^{2}}{{D}^{2}}<0.$$
(25)

Equation (24) shows that the partial derivative of changes in compensation weight on revenue with respective to changes in the degree of mismatching is positive, in support of Proposition 1. In addition, Eq. (25) shows that the partial derivative of changes in compensation weight on earnings with respect to the degree of mismatching is negative.

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Huang, R., Marquardt, C. & Zhang, B. Revenue-expense matching and performance measure choice. Rev Account Stud 28, 1690–1720 (2023). https://doi.org/10.1007/s11142-021-09668-8

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