1 Introduction

All advanced economies have gone through a secular transition marked by the drastic reduction of the power and privilege of the clerical elite, the institutional importance of religion, and demands for religious sacrifice by the population (Rubin, 2017; Auriol et al., 2022). There are, however, numerous examples of failed secular revolutions in which a backlash has occurred and the religious organizations have ended up with greater political power (Auriol & Platteau, 2017). This paper aims to shed new light on these failures by developing a religious club model with endogenous entry and cultural transmission of religious beliefs (Bisin & Verdier, 2000, 2001). We use this model to examine the conditions under which secular transitions succeed and where they fail.

Following the seminal work of Iannaccone (1992), religious organizations are modeled as clubs that produce religious goods from the inputs of members (see also Berman 2000; Aimone et al.,2013; Carvalho and Sacks 2021). Seemingly bizarre religious restrictions have a purpose in this setting. By imposing restrictions on members’ outside activity, religious organizations induce members to substitute resources toward group activity and screen out uncommitted types. These restrictions mitigate the free-rider problem in the joint production of religious club goods. The model we present in this paper adds the production and cultural transmission of religious beliefs to the standard club good model (see also Verdier and Zenou 2015, Carvalho 2016).

In our model, individuals join a religious club to cultivate desired religious beliefs/traits that provide them, for example, with meaning and belonging (Carvalho, 2022). Religious beliefs can be acquired by contact with believers and undermined by contact with nonbelievers. The transmission of beliefs thus generates a free-rider problem. Religious clubs are susceptible to free-riders who acquire religious beliefs from other members of the group without themselves investing in religious beliefs. Thus, religious clubs form to regulate the production and cultural transmission of religious beliefs. To induce investment in religious beliefs and screen out nonbelievers, religious organizations demand a minimum level of religious participation, which we refer to as strictness. More generally, this measures how strict the rules are that members of the religious club must follow to enjoy the fruits of membership. Individuals vary in their demand for religious belief. In setting its strictness, each religious organization faces a tradeoff between forming a large club at low strictness or a small (highly religious) club at high strictness. We characterize the size of the active religious population as a function of aggregate religious demand and the organizational preferences for group size over participation intensity. We then use this framework to study the consequences of shocks to religious demand and religious co-optation.

When the demand for religious belief is high, which can be the result of negative economic shocks, natural disasters, and other factors that affect the shadow price of religious participation, we find that a rival organization enters the religious market, exploiting the dissatisfaction of highly religious types with the religious incumbent. The effects of entry are more pronounced where institutional secularization is more advanced, for example, where the religious establishment has moderated itself or where it has been moderated by the political authority. Religious organizations often moderate themselves as their leaders seek status in the broader society (Stark & Bainbridge, 1985). In addition, the political authority might want to moderate the religious establishment because reduced strictness means lower aggregate religious participation. It also means that the religious establishment attracts more moderate followers, who would otherwise remain inactive. When religious demand turns out to be sufficiently high, however, the reduction in strictness by the religious establishment induces entry by a competing organization where it would otherwise not occur. The more the religious establishment has been moderated, the more extreme the position chosen by the religious entrant, and the larger the increase in aggregate religious participation. Hence, unanticipated shocks to religious demand can create religious competition and extremism, reversing previous trends toward secularization.

We apply our model to two case studies of failed secular revolutions in Latin America and Egypt. The common themes across the case studies are (i) increased demand for religion following negative economic shocks, and (ii) moderation of the predominant religion prior to the failed secular revolution. In Latin America (and, to a similar extent, sub-Saharan Africa), high-strictness Pentecostal churches have become the fastest growing religious groups since the 1980s. This followed a series of macroeconomic shocks and moderation of the dominant Catholic Church. In Egypt, the Islamic Revival Movement—which reached its peak with the electoral success of the Muslim Brotherhood in the 2012 presidential election—followed a similar pattern. A combination of decades of moderation of the Islamic religious establishment and negative shocks that left the economic aspirations of the educated middle class unfulfilled preceded the Revival. These case studies illustrate the conditions under which secular transitions can fail and indicate that there is nothing inherent in Islam or Christianity which precipitates such failure.

This paper is related to several strands of literature. First, there is a growing literature in economics on co-optation of religious authorities (Rubin, 2017; Auriol & Platteau, 2017; Auriol et al., 2022). In particular, Auriol and Platteau (2017) show how secular reforms can be blocked by conservative clerics and how the risk of this occurring is greater in decentralized religions. Our focus is instead on shocks to religious demand and the role of (endogenously formed) religious clubs. In particular, we show that spikes in religious demand induce entry by more extreme religious organizations, and that the effects of this are more pronounced where institutional secularization is more advanced. Second, our analysis of failed secular transitions has obvious applications to the economics of Islam and Muslim societies (e.g., Kuran, 2006,2012). For example, Chaney (2013) presents historical evidence that Egyptian rulers granted greater power to the clerical elite after deviant Nile floods to induce them to suppress revolt. We uncover a new reason for why political authorities might ease religious co-optation in response to economic shocks and natural disasters, that is, to avoid the entry of new and more extreme religious organizations. Third, we contribute an analysis of failed religious co-optation to the growing literature on backlash to cultural policies, including Carvalho (2013), Fouka (2020), Bazzi et al. (2020), Iyigun et al. (2021), Carvalho et al. (2022), and Carvalho and Sacks (2023). Finally, our model adds to a small, but growing literature on the regulation of cultural transmission by religious clubs (e.g., Verdier and Zenou, 2015; Carvalho, 2016; Carvalho, Koyama, and Sacks, 2017; Carvalho and Sacks, 2023). Unlike prior work, our model has a religious incumbent (establishment) and focuses on the entry of more radical organizations.

The remainder of the paper is structured as follows. Section 2 introduces and analyzes our model of club formation and transmission of religious beliefs. Section 3 presents two case studies of failed secular revolutions in Latin America and Egypt. Section 4 concludes.

2 The model

We begin with a single religious organization that recruits from a population \(I=[0,1]\) endowed with Lebesgue measure \(\mu\). Each individual \(i\in I\) is born with a level of religiosity \(\lambda _{i}\) (their type), which we assume is an i.i.d. draw from the distribution \(U(0,{\bar{\lambda }})\), where \({\bar{\lambda }}\le 1\). At the individual level, \(\lambda _i\) is the payoff i gets when acquiring religious beliefs. At the population level, a society is more religious if it has a higher \({\bar{\lambda }}\). We refer to \({\bar{\lambda }}\) as the demand for religious belief.

The religious organization recruits individuals to form a religious club. We introduce competition between religious organizations for members in Sect. 2.4.

Timing.  Interactions take place as follows:

Date 0. The religious organization announces its strictness \(s\in [0,1]\), which is the minimum level of participation required of club members. Once announced, the organization is committed to s.

Date 1. Each individual chooses whether to become a member of the club (\(m_{i}=1\)) or not (\(m_{i}=0\)). Denote the set of club members by M and the set of nonmembers by N.

Date 2. Each agent chooses participation \(x_{i}\in [0,1]\) at cost \(x_{i}^{2}\). Club members are required to spend at least proportion s of their time on participation in the club: if \(m_{i}=1\), then \(x_{i}\ge s\). Nonmembers cannot participate in the club: if \(m_{i}=0\), then \(x_{i}=0\). Participation converts an individual into a ‘carrier’ of religious beliefs with probability \(x_{i}\).

Date 3. For each individual \(i\in I\), the following process of social transmission determines their final beliefs. If i is a club member, they are matched uniformly at random with another club member j. If j is a carrier of religious beliefs, then i ends the period as a believer. Otherwise, i ends as a nonbeliever. The process is the same if i is a nonmember except that they are randomly matched with a nonmember.Footnote 1

2.1 Equilibrium religious membership and participation

Beliefs in this model are a form of consumption; individuals deliberately (but not necessarily consciously) cultivate certain kinds of beliefs. Again, we assume that individual i receives a payoff of \(\lambda _{i}\) if they end the period with religious beliefs, and zero otherwise.

Individual i’s expected payoff when choosing religious activity \(x_{i}\) is then

$$\begin{aligned} p_{i}\lambda _{i} - x_{i}^{2}, \end{aligned}$$
(1)

where \(p_{i}\) is i’s probability of ending up with religious beliefs, which is the average participation among club members:

$$\begin{aligned} p_{i}=\int _{M}\frac{x_{i}}{\mu (M)} \, d\mu . \end{aligned}$$
(2)

Note that while we have interpreted religious participation as producing religious beliefs, in line with our interest in secularization, our model is based on a voluntary contribution mechanism (VCM). Hence, it could be reinterpreted as a model of production of material club goods, with \(p_i\) being proportional to the amount of the club good received by i and \(\lambda _i\) being i’s demand for religious club goods. Many religious organizations (e.g., Pentecostal churches, the Muslim Brotherhood) directly provide material club goods to their members, including food, healthcare, scholarships, and business and job market contacts. Our results apply both to the production of religious beliefs and material club goods, and the reader can interchange between them as they wish in keeping with the context. However, to avoid confusion, our discussion will be in terms of religious beliefs only.

To simplify statements, we impose the tie-breaking rule that an individual joins the club if indifferent. An equilibrium of this game is a subgame perfect equilibrium that respects this tie-breaking rule.

Individual membership and participation choices are characterized as follows:

Proposition 1

Suppose that the religious organization chooses strictness s. In equilibrium, in the ensuing subgame:

(i):

\(x_{i}=s\) for all club members \(i\in M\).

(ii):

All individuals i for which \(\lambda _i\ge s\) join the club and the size of the club is

$$\begin{aligned} \mu (M)={\left\{ \begin{array}{ll} \frac{{\bar{\lambda }}-s}{{\bar{\lambda }}} &{} \text { if }0\le s<{\bar{\lambda }}\\ 0 &{} \text { if }s\ge {\bar{\lambda }}. \end{array}\right. } \end{aligned}$$

In this setting, there is a severe free-rider problem in belief formation. The reason is that religious participation can convert an individual i into a carrier of religious beliefs and thereby increase the likelihood of other club members ending up with religious beliefs. However, it does not affect i’s own likelihood of ending up with religious beliefs, which is a product of social transmission and depends on the share of club members who are carriers of religious beliefs. This has two implications. First, no club member participates more than they are required to: \(x_{i}=s\) for all \(i\in M\). Second, in this absence of a religious organization, no individual would participate in the production of religious beliefs. A religious organization can alleviate the free-rider problem and attract members by imposing a minimum standard of participation on group members \(s>0\). This ensures that group members are likely to interact with other carriers of religious beliefs. Therefore, religious belief is a club good in our model and religious organizations are critical to religious participation and belief.

Part (ii) of the proposition states that as the organization becomes stricter, it screens out types with lower levels of religiosity \(\lambda _i\). If the organization is too strict, \(s\ge {\bar{\lambda }}\), it attracts no members. The larger is the demand for religious belief in the population \({\bar{\lambda }}\), the larger is the size of the club for a given level of strictness and the fewer members are lost from a given rise in strictness.

2.2 Equilibrium religious strictness

While individuals engage in religious participation to cultivate religious beliefs (via membership of a religious club), we assume that religious organizations also care about the more tangible products of religious participation, such as the provision of social services, political opposition, and rent seeking (Ekelund et al., 1989). In particular, we assume that the religious organization’s objective is to maximize

$$\begin{aligned} \int _{M}x_{i}^{\alpha } \, d\mu , \end{aligned}$$
(3)

where \(\alpha \in (0,1)\) measures the degree to which the organization cares about the intensity of religious participation relative to the size of the club. By choosing high strictness \(s^{*}\) the organization attracts fewer members, but induces more intensive participation by members. The larger is \(\alpha\), the more organization prefers a small group with high participation to a larger group with lower participation.

Proposition 2

There exists a unique equilibrium. In this equilibrium, individual participation and membership choices are given by Proposition 1 and the religious organization sets strictness

$$\begin{aligned} s^* = \frac{\alpha }{1+\alpha } {\bar{\lambda }}. \end{aligned}$$

In addition, aggregate religious participation is

$$\begin{aligned} \int _{M} s^* \, d\mu \,\, = \,\, \frac{\alpha }{(1+\alpha )^2}{\bar{\lambda }}, \end{aligned}$$

which is strictly increasing in \(\alpha\) and \({\bar{\lambda }}\).

Hence, equilibrium strictness and aggregate religious participation are strictly increasing in the demand for religious beliefs \({\bar{\lambda }}\) and the religious organization’s preference for intensive participation \(\alpha\).

The proposition adds to key debates in the literature on religious clubs. First, Iannaccone (1994) argues that strict religious organizations prosper by limiting free-rider problems in club good provision. Rather than resting our argument on strictness (an endogenous variable in our model), we show how the deep parameter \(\alpha\) affects religious participation in equilibrium. We can restate Iannaccone’s proposition as follows: an increase in the disposition of religious organizations toward forming smaller, stricter clubs increases average religious participation in society.

Second, we can explain why religious groups are unusually effective providers of public goods and mobilizers of political opposition (e.g., Gruber and Hungerman, 2007; Berman and Laitin, 2008; Chen, 2010). There is a well known free-rider problem associated with these activities. We show how this problem might be mitigated by the cultivation of religious beliefs that provide meaning and belonging to members (see Carvalho, 2022). Individual actors in our model have no direct interest in collective action.Footnote 2 They are willing to participate in collective action only because it qualifies them for religious club membership, which in turn helps to cultivate religious beliefs by facilitating interactions with like-minded people. Hence, religious groups can overcome free-rider problems in public good provision and political opposition by providing access to a platform for acquiring religious beliefs.

2.3 Economic shocks and the demand for religion

The demand for religion \({\bar{\lambda }}\) is exogenous in our model. We can, however, marshal existing empirical evidence to understand how \({\bar{\lambda }}\) might vary with economic factors. A starting point is the work of anthropologist Bronislaw Malinowski, which is the inspiration for related work by Hajikhameneh and Iannaccone (2023). Malinowski (1948) studied the Trobriand Islanders of Melanesia who engaged in two types of fishing, lagoon fishing, which was safe and produced predictable results, and open sea fishing, which was dangerous and produced highly variable results. It was only in the second type of fishing that magic and ritual was used to call upon supernatural forces to improve outcomes. The link between risk and supernatural beliefs explored by Malinowski also appears in economics. Dehejia et al. (2007) find that the impact of negative income shocks on happiness among African Americans is fully offset by weekly religious attendance. Binzel and Carvalho (2017) present the first model of religious coping, in which religious participation helps individuals to cope with negative income shocks and unmet expectations. Chen (2010) and Bentzen (2019) both find that individuals turn to religion in the wake of adverse economic shocks. Therefore, we might expect the demand for religion \({\bar{\lambda }}\) to be higher in bad times. As we shall see now see, this has important implications for religious entry and extremism.

2.4 Religious competition

Now suppose that after the incumbent organization forms club 1 and has committed itself to strictness \(s_{1}\), a rival organization can choose to enter at cost \(c\ge {0}\) and form club 2, announcing its strictness level \(s_{2}\). Individuals choose to remain unaffiliated (\(m_{i}=0\)), join club 1 (\(m_{i}=1\)) or join club 2 (\(m_{i}=2\)). When indifferent, we assume that individuals join the incumbent’s club.Footnote 3 Denote the set of unaffiliated members by N, the set of club 1 members by \(M_{1}\), and the set of club 2 members by \(M_{2}\). Social transmission occurs within groups as before.

The incumbent maximizes

$$\begin{aligned} \int _{M_{1}} x_{i}^{\alpha } \, d\mu . \end{aligned}$$
(4)

To simplify by ensuring the existence of a pure-strategy equilibrium, we assume \(\alpha \in \left( 0,\tfrac{1}{2}\right)\).

The entrant organization has different preferences to the incumbent. We assume that it maximizes

$$\begin{aligned} \int _{M_{2}} x_{i} \, d\mu , \end{aligned}$$
(5)

so that the entrant cares significantly more about intensive participation than the incumbent.Footnote 4

Again, an equilibrium of the game is a subgame perfect equilibrium that respects the tie-breaking rule that when indifferent, individuals join the incumbent organization.

Proposition 3

There is a unique equilibrium, which is defined by the cutoff values \({\underline{c}}(\alpha ,{\bar{\lambda }})\) and \({\bar{c}}(\alpha ,{\bar{\lambda }})\), where \({\underline{c}}(\alpha ,{\bar{\lambda }})<{\bar{c}}(\alpha ,{\bar{\lambda }})\), as follows:

(i):

If \(c<{\underline{c}}(\alpha ,{\bar{\lambda }})\), then group 2 enters and the religious organizations choose strictness levels

$$\begin{aligned} s_{1}^{*}=\frac{\alpha }{1+\alpha }{\bar{\lambda }}\quad \text {and}\quad s_{2}^{*}=\frac{1}{2(1+\alpha )}{\bar{\lambda }}>s_{1}^{*}, \end{aligned}$$

respectively. The individuals with values \(\lambda \in \left[ s_{1}^{*},\; s_{1}^{*}+s_{2}^{*}\right]\) join the incumbent club 1, those with values \(\lambda \in (s_{1}^{*}+s_{2}^{*},\; {\bar{\lambda }}]\) join the entrant club 2, and the remainder are unaffiliated.

(ii):

If \({\underline{c}}(\alpha ,{\bar{\lambda }})\le {c}\le {\bar{c}}(\alpha ,{\bar{\lambda }})\), then the incumbent organization strategically deters entry by increasing its strictness level to

$$\begin{aligned} {\bar{s}}_{1}={\bar{\lambda }}-2\sqrt{{\bar{\lambda }}c}>s_{1}^{*}. \end{aligned}$$

Those individuals with values \(\lambda \in \left[ {\overline{s}}_{1},\; {\bar{\lambda }}\right]\) join the incumbent club while the remainder are unaffiliated.

(iii):

If \(c>{\bar{c}}(\alpha ,{\bar{\lambda }})\), then entry is blockaded and the incumbent organization chooses strictness level \(s_{1}^{*}\). Those individuals with values \(\lambda \in \left[ s^{*}_{1},\; {\bar{\lambda }}\right]\) join the incumbent club while the remainder are unaffiliated.

Entry and accommodation operate as follows. When the entry cost is high (\(c>{\bar{c}}(\alpha ,{\bar{\lambda }})\)), the incumbent can deter entry by simply choosing the monopoly strictness \(s_1^*\). The cost of entry is so high that no distortion in the incumbent’s choice is required to deter entry. We call this blockaded entry. When the entry cost is low (\(c<{\underline{c}}(\alpha ,{\bar{\lambda }})\)), the incumbent can deter entry by raising strictness, but it has to distort strictness so much to do so that it would be better off accommodating. Hence, for a sufficiently low entry cost there is entry and accommodation. High-religiosity types join the entrant club, intermediate types join the incumbent, and low religiosity types are religiously unaffiliated. When the entry cost is intermediate, the incumbent is willing and able to deter entry by raising strictness to \({\bar{s}}_{1}\).

Let us now turn to the strictness choices of the organizations. Remarkably, the incumbent’s choice of strictness in the event of entry is the same as in the monopoly case of Proposition 2. In addition, there is an interesting relationship between the entrant’s choice of strictness and the incumbent’s preference for intensive participation \(\alpha\). Consider a decrease in \(\alpha\), i.e., a shift in the preference of the incumbent toward a larger club with less intensive participation (a feature of state religions). The optimal response of the entrant is not clear, a priori. It may want to decrease strictness to capture some of the incumbent’s higher religiosity (\(\lambda\)) members. That turns out not to be the case, however. Instead, the entrant increases its level of strictness, because it can elicit higher levels of participation while losing fewer of its lower religiosity members. In this sense, the moderation of the religious establishment results in religious polarization in our model. Furthermore, an increase in the demand for religious belief \({\bar{\lambda }}\) induces both organizations to raise strictness. However, the strictness of the entrant organization increases relative to that of the incumbent. Hence Proposition 3 predicts that smaller sects with intensive participation are more sensitive to changes in the aggregate demand for religious beliefs.Footnote 5 We are unaware of prior work that makes this prediction.

The following is a straightforward implication of Proposition 3(i).

Corollary 1

Aggregate religious participation in society is strictly higher in the event of entry by organization 2.

By Proposition 3, all individuals with \(\lambda _{i} \ge s_{1}^{*}\) join a religious club, as in the case without competition (see Proposition 1). However, some of these individuals now join the stricter club 2 at \(s^*_2 > s^*_1\). Therefore, aggregate participation increases. That is, competition raises religious participation as in the religious markets literature (Stark & Bainbridge, 1985; Iannaccone, 1991; Finke & Stark, 2005). Note that this contrasts with the religious club model of Carvalho and Sacks (2021) in which there is free entry, so that strictness choices are more closely tied to the preferences of individual members than they are here.

2.5 The demand for religion, entry, and extremism

We now examine how aggregate religious participation and entry by the more extreme religious organization varies with the demand for religious belief \({\bar{\lambda }}\). We find that an economic shock or natural disaster that raises the demand for religious belief, as in theories of religious coping (Binzel & Carvalho, 2017; Bentzen, 2019), increases religious participation and possibly induces entry where it would otherwise not occur.

Proposition 4

Aggregate religious participation is strictly increasing in the demand for religious belief \({\bar{\lambda }}\).

In addition, an increase in \({\bar{\lambda }}\) can induce entry, in the sense that the threshold cost \({\underline{c}}(\alpha ,{\bar{\lambda }})\) is strictly increasing in \({\bar{\lambda }}\).

Hence, environmental changes that increase the demand for religious belief as a means of causal explanation and psychological well-being, including economic shocks and natural disasters, may lead to a rise in religious participation and the entry of new and more extreme religious organizations.

2.6 Miscalibrated policy: religious co-optation and extremism

We now show how active secularization attempts can fail, particularly when a political or religious authority with the power to affect preferences over the intensity of religious participation \(\alpha\) underestimates the demand for religious belief. When the incumbent would otherwise deter entry, can a secularization policy that reduces the incumbent’s preference for intensive participation \(\alpha\) backfire by inducing entry, religious polarization, and greater religious participation? This is one way to characterize a failed secular revolution.

First, consider how religious participation varies with the incumbent’s preference for club size over participation intensity, \(\alpha\).

Proposition 5

Suppose \(c>\tfrac{1}{9}{\bar{\lambda }}\), so that entry is blockaded for \(\alpha\) close to 1/2. Then there exist thresholds \({\underline{\alpha }}\) and \({\overline{\alpha }}\), where \(0< {\underline{\alpha }}< {\overline{\alpha }} < 1/2\), such that:

(i):

If \(\alpha \in (0, {\underline{\alpha }})\), entry occurs and aggregate religious participation is strictly decreasing in \(\alpha\) on \((0,{\underline{\alpha }})\).

(ii):

If \(\alpha \in ({\underline{\alpha }}, {\overline{\alpha }})\), strategic entry deterrence occurs and aggregate religious participation is constant with respect to \(\alpha\) on \(({\underline{\alpha }}, {\overline{\alpha }})\).

(iii):

If \(\alpha \in ({\overline{\alpha }}, \tfrac{1}{2})\), entry is blockaded and aggregate religious participation is strictly increasing in \(\alpha\) on \(({\overline{\alpha }}, \tfrac{1}{2})\).

According to the proposition, aggregate religious participation is strictly increasing in \(\alpha\) in the case of blockaded entry.Footnote 6 Otherwise, aggregate religious participation is either constant (in the case of strategic entry deterrence) or strictly decreasing in \(\alpha\) (in the case of accommodation). Hence, we can see why a political (or religious) authority might want to reduce \(\alpha\) as a secularization measure where there is a natural religious monopoly. However, where a reduction in \(\alpha\) induces entry, the effect is the opposite. The further \(\alpha\) is reduced, the larger is the rise in aggregate religious participation.

We shall now see that a reduction in \(\alpha\) can inadvertently induce entry when the authority mistakenly believes that the demand for religious belief is lower than it actually is. In particular, suppose the authority holds religious belief \(\lambda '\in [0,1]\).

Proposition 6

Given the authority’s belief about religious demand \(\lambda '\in [0,1]\), suppose \(\alpha\) is set to \(\alpha (\lambda ')\), which is the lowest \(\alpha\) that does not induce entry.

Suppose the authority underestimates religious demand, \(\lambda '<{\bar{\lambda }}\), whereas the organizations know the true religious demand before choosing strategies. Then the policy of setting \(\alpha = \alpha (\lambda ')\) induces entry, whereas setting \(\alpha = \alpha ({\bar{\lambda }})\) would not. In addition, it reduces the incumbent’s market share.

Hence a miscalibrated policy can induce entry where it would otherwise not occur and reduce the power of the religious establishment. We also know that the stronger the attempt at moderation (i.e., the reduction in \(\alpha\)), the more extreme is the religious entrant (Proposition 3) and the larger is the rise in religious participation (Proposition 5). Putting our results together we can see how secularization policies can backfire as attempts to moderate the religious establishment induce the entry of more extreme religious organizations and increase religious participation and polarization. Therefore, bottom-up secularizing forces that reduce the demand for religious belief may be required for top-down secularization policies to work. Effective bottom-up policies typically supply substitutes for goods often provided by religious organizations, such as social insurance (Chen, 2010; Auriol et al., 2020) and opportunities for socialization (Putnam, 2000).

3 Case studies

We now apply our model to two case studies of failed secular transitions.

3.1 The rise of pentecostalism

Our theory provides insight into the worldwide spread of Pentecostalism, a strict form of Protestantism that emerged in the US in the early 20th century as part of a broader religious revival. Prominent Pentecostal denominations include Assemblies of God, Four-Square Gospel, and the Church of God. Pentecostal denominations are among the strictest of the Abrahamic faiths. Congregants regularly speak in tongues and perform exorcisms, engage in intense proselytizing, have very high levels of attendance, read the Bible regularly, adhere to literal interpretations of the Bible, and in many countries refrain from certain actions such as drinking alcohol or consuming tobacco. Consistent with a ‘strict’ religion, there is a giant commitment gap between Pentecostals and mainstream Protestantism and Catholicism. For instance, in a recent survey of Latin America conducted by the Pew Research Center, there is a gap of at least 20 percentage points in almost every country between Protestants (most of whom are either Pentecostal or Charismatic) and Catholics regarding claims that religion is very important in their lives, they pray daily, and they attend service weekly (Pew, 2014).

Our model identifies factors that might make such a strict religion attractive. One factor is negative economic shocks that increase the demand for religious belief (Proposition 4). Low-intensity religions are relatively weak providers of social insurance due to the absence of strong mechanisms to screen out free-riders, which matters more in poor countries where public social insurance and private insurance markets may not be available (Chen, 2010; Ager & Ciccone, 2018). The desire for social insurance has been shown to be strong among Pentecostals in diverse settings including Ghana, Guatemala, and Brazil (Auriol et al., 2020; McCleary, 2018; Cavalcanti et al., 2022). Additionally, it has been shown across the world (and not just among Pentecostals) that negative economic shocks can increase religious intensity due to ‘religious coping’ (Binzel & Carvalho, 2017; Bentzen, 2019), where religion is a psychological mechanism used to overcome unexpected bad events.

This response is precisely what Costa et al. (2023) find contributed to the rapid rise of Pentecostalism in Brazil. They provide empirical evidence that economic downturns lead directly to conversions into Pentecostal churches by people who were previously affiliated with other (typically more mainstream) Christian denominations. They show that a one standard deviation reduction in regional tariffs (which improve economic conditions for the poorest classes in the Brazilian context) is associated with 21% of a standard deviation increase in the growth of Pentecostals.

The recent growth in Pentecostal adherence has come largely at the expense of the more moderate Catholic church, which was the dominant traditional, ‘low strictness’ religion of the region for centuries. Around half of Brazilian Pentecostal survey respondents converted from Catholicism (Costa et al., 2023). Our model of competition explains why this is the case. The social transmission of high-strictness religious beliefs is more effective when the incumbent church has a low preference for strictness (Proposition 3). In such a setting, the incumbent church will have many members with low participation; indeed, within Latin America, participation rates (proxied by the percentage who pray daily and attend services weekly) is much lower in Catholic than in Protestant churches (Pew, 2014). As the recent surge in Pentecostalism suggests, such a strategy by the incumbent can leave the door open for a new entrant that requires high levels of strictness.

Furthermore, there is evidence that the mechanism proposed in our model—the social transmission of beliefs from believers to non-believers—has played an important role in the spread of Pentecostalism. In Guatemala, Pentecostalism spreads primarily along kinship lines, and one reason for its success is that Pentecostal churches provide social insurance in the absence of provision by the state (McCleary, 2018). In Ghana, marriage market considerations play a key role in encouraging people to join Pentecostal churches (Seabright, 2023). This type of social transmission of beliefs is central to our theory. As noted in the literature, such belief transmission induces a free-rider problem. Our theory states that this allows more extreme religious organizations to enter the religious marketplace when there is either an increase in the demand for religious beliefs and services or there is a moderation of religious organizations.

These dynamics have led to a rapid rise in Pentecostal churches in many parts of the world. Despite the high costs associated with conversion, Pentecostal and related Charismatic Protestant churches now number around 500 million followers, and their numbers are rapidly growing (Pew, 2006). In Latin America, Pentecostalism is the fastest growing denomination. According to a 2014 Pew survey (Pew, 2014), 65% of Protestants in Latin America either identify as or attend a Pentecostal church, and Protestantism is the fastest growing religion in the region. Although only 9% of the population was raised Protestant, as of 2014 19% consider themselves Protestant (Pew, 2014). In Brazil, 2.78% of the population was Pentecostal in 1980; by 2010, 14.5% of the population identified as Pentecostal (Costa et al., 2023).

Pentecostalism is spreading rapidly elsewhere in the world, as well. For instance, in sub-Saharan Africa, the rise of Pentecostal churches over the last several decades has largely come at the expense of traditional religions. In 2015, around 40% of Christians in the region identified as Pentecostal or Charismatic (Auriol et al., 2020). In Ghana, for instance, 62.6% of the population was an ethno-religionist in 1950, while in 2020 only 10.4% are. In that period, the percentage of Christians has risen from 31.4% to 71.1% (The Association of Religion Data Archives, 2023). Protestants make up a plurality of Christians, and Pentecostalism is the fastest growing religion in the country.

3.2 Egypt’s Islamic revival

In January 2012, Egypt’s Arab Spring led to parliamentary elections that revealed the scale of support for Islamic political parties—the Muslim Brotherhood Freedom and Justice Party and the Salafist Al-Nour party attracted 47% and 28% of the vote, respectively. The Muslim Brotherhood candidate, Mohamed Morsi, was elected president (although he was ousted a year later). Along with the assassination of Anwar Sadat in 1981, their electoral success was the culmination of a wide-reaching Islamic movement beginning in the 1970s that reversed previous trends toward secularization. The Muslim Brotherhood was a big winner in this reversal.

The Muslim Brotherhood is a transnational organization that originated in Egypt in 1928. It seeks the establishment of a state ruled by Sharia law. Forced into the shadows for decades after its founding, it began to become a social and political force in the 1970s. The Muslim Brotherhood is a ‘high strictness’ group, requiring significant sacrifice from its members. It advocates for strict separation of the sexes, high mosque attendance, frequent prayer and fasting, separate curricula for girls, the implementation of Sharia, and the prohibition of dancing. One consequence of these stated goals was that the rise of the Muslim Brotherhood in the 1980s contributed to a much slower decrease (relative to the Coptic Christian population) in ‘strict’ religious practices such as female genital mutilation (Blaydes & Platas, 2020) and an increase in female veiling (Patel, 2012; Carvalho, 2013). Our model can account for the widespread appeal of the Muslim Brotherhood and more generally of religious groups associated with Egypt’s Islamic Revival. The model suggests that a combination of religious competition and moderation by the incumbent religion (Islam) would have made stricter forms of Islam more attractive to Muslims. Both of these conditions arose during the course of the 20th century in Egypt.

By the 1930s, Islam had become an inherited culture rather than a source of practical guidance for a large part of the educated elite. They were living largely outside the bounds of the sharia; prayers and fasting were less frequently observed, and the consumption of alcohol was rising (Hourani, 2005, p. 345-6). In other words, the Egyptian middle and upper classes began to turn away from traditional Islamic values and practices. This was presaged by decades of state attempts to subjugate the religious establishment and repress religious organizations. Table 1 contains a selective list of relevant events since 1920. The governments of Gamal Abdel Nasser (1956–1970) and Anwar Sadat (1970–1981) co-opted the religious establishment, in particular the Al-Azhar scholars and clergymen, removing Al-Azhar’s authority over family law, appointing its Grand Sheikh, and adding secular subjects to its curricula. Al-Azhar was used as an organ of the state to legitimize policies that would otherwise be opposed on religious grounds (see Kepel, 1985; Hopwood 1991; Barraclough 1998; Moustafa 2001). Most notably, the religious establishment moderated its stance toward religious obligations, practices such as female circumcision, and peace with Israel. Our model suggests that such moderation may produce endogenous religious polarization as smaller sects respond by increasing their strictness. This prediction is consistent with the subsequent growth of strict religious groups such as the Muslim Brotherhood, which engaged intensively in public goods provision and political opposition, as well as more extreme militant groups such as Al-Gama’a al-Islamiyya, Islamic Jihad, and Takfir wal-Hijra.

Table 1 Religiopolitical Developments in Egypt: 1920–2013

The second condition highlighted by the model is negative economic shocks that result in an increase in the demand for both religious beliefs and for religion-provided social insurance. Economic conditions in Egypt deteriorated in the 1970s and 1980s, just as its Islamic Revival began to attract followers. In the 1970s, the first generation of Muslims who benefited from educational reforms implemented in 1952–53 (in the wake of a 1952 coup) entered the job market. The educational reforms attempted to ‘modernize’ Egypt’s educational system by increasing the years of compulsory education and reforming the curriculum to better prepare students for secular secondary education. Prior to the reform, around five times as many Egyptian Muslim students enrolled in Islamic primary schools (kuttabs) compared with ‘modern’ elementary schools (Saleh, 2016). This limited their access to secondary education, resulting in lower overall levels of education and fewer white-collar jobs for Muslims relative to the minority of Coptic Christians. The reforms modernized the kuttab curriculum, better preparing students for secondary education. In the short run, the reform worked: the education and employment gap between Muslims and Christians shrank by the 1980s (Saleh, 2016).

Yet, in the long run these reforms helped play a role in popularizing the Islamic Revival movement in Egypt, especially via the Muslim Brotherhood. The 1970s were a period of relative economic stagnation. This meant that many of this first generation of highly educated Egyptians, who expected high-paying (government) jobs, found themselves unemployed or underemployed. The social mobility they had been promised did not materialize. El Guindi (1981) claims that “[a] new form of inequality has emerged—wealth for the entrepreneur, unemployment for the college educated” [p. 481]. Several authors including Ayubi (1991), Amin (1995), and Wickham (2002) have suggested that this created feelings of relative deprivation, especially among educated youth, which fueled Egypt’s Islamic revival.

Binzel and Carvalho (2017) formalize this argument and provide empirical evidence of a sharp decline in social mobility in Egypt in the 1970s–80s. Their data indicate that university graduates born between 1949 and 1960 were 21 percentage points more likely to find a public sector job than those born between 1968 and 1977. Their model suggests that religious beliefs compensate for inequality and unfulfilled aspirations via a ‘coping’ mechanism, so that rising relative deprivation leads to greater demand for religious beliefs. This is one reason why Egypt’s Islamic Revival was most popular among the middle class. There were also extrinsic incentives to join (and vote for) Islamist groups; in the 1990s, Islamist organizations accounted for over half of all welfare organizations (Bayat, 2002). Our model adds to this insight by considering the role of religious competition in an environment in which the incumbent has moderated the required level of strictness. Our model predicts that new entrants will respond by increasing strictness and engaging more intensively in public good provision and political opposition. The model also predicts that this change should be most pronounced among sects with more intensive participation, such as the Muslim Brotherhood. These predictions are broadly consistent with the Egyptian experience since the 1970–90s.

4 Conclusion

This paper examines the forces stalling secular transitions and producing religious revivals in which new and more extreme religious organizations come to the fore. We develop a model in which religious organizations form clubs that compete for members and use the inputs of members to produce religious goods. In particular, each religious club acts as a platform for the production and social transmission of religious beliefs. To overcome susceptibility to free-riding, each religious club sets its strictness, a minimum participation requirement. In setting strictness, each organization trades off club size with participation intensity. Lower strictness levels induce broader membership with lower participation per member, while higher strictness levels lead to a small, but highly committed pool of members. When faced with the threat of entry, we characterize the conditions under which the religious incumbent accommodates the entrant or strategically deters entry by raising its strictness beyond the monopoly level.

Moderation of the religious establishment, due either to internal or external forces, tends to induce entry of a more extreme organization. The more the religious establishment has been moderated, the more extreme is the entrant’s choice of strictness and the larger is the rise in religious participation. Hence, the secularization process can stall by inducing entry, religious polarization, and revival. Economic shocks or natural disasters that increase the demand for religious belief increase religious participation and can induce religious entry, and its attendant effects, where it otherwise would not happen.

In addition to secularization due to the religious establishment moderating itself (as in the Latin America case), it can be the result of secularization policies by the political authority. If the incumbent religious organization is subordinate to the political authority but can use its position to grant the political authority legitimacy in the eyes of the population, then the political authority may have the incentive to moderate the religious organization to increase the share of the population participating (and thus the authority’s legitimacy). If, however, the political authority underestimates the demand for religion, it can unintentionally trigger entry by the more extreme organization, thereby undermining the authority’s efforts and in the end, undermining the political authority itself. More extreme attempts at moderation lead to more extreme religious entrants. We can conclude that for top-down secularization policies to work, they must be coupled with bottom-up secularizing forces that reduce the demand for religious belief, such as the provision of social insurance or other material goods commonly provided by religious organizations.

While our model does not formally capture income inequality and heterogeneous response of individuals to a socioeconomic shock (due to the uniform distribution of the demand for religious belief), we can nevertheless use it to understand the effects of such an occurrence. Evidence suggests that poorer individuals are more religious than wealthier individuals (Becker & Woessmann, 2013; Herzer & Strulik, 2017), and thus their religious participation might be relatively more sensitive to economic shocks. There is also evidence of large increases in religiosity among the educated lower-middle and middle classes following an economic shock, especially when the shock increases income inequality (Chen, 2010) and unmet expectations of social mobility (Binzel & Carvalho, 2017). In such economies, where small negative economic shocks produce large increases in the demand for religious belief, our model predicts that the range of conditions under which entry is accommodated expands and the entrant becomes stricter (Proposition 3). That is, our model predicts greater responses at both the individual and organizational levels in nations with rising income inequality and falling social mobility (Proposition 4), as experienced during the Islamic revival in Egypt. Furthermore, if the authority’s estimates of inequality and social mobility, and thus the demand for religious belief, are miscalibrated, then failed secularization policy can be the outcome (Proposition 6).

While we have applied our model to two case studies, the rapid rise of Pentecostalism in Latin America and the Islamic revival in Egypt, the model could potentially explain religious entry and extremism more broadly, especially the broader Islamic revival, e.g., the Iranian revolution and the rise of political Islam in Turkey from the 1990s.