Abstract
This article investigates the place image concept. It aims to frame major factors impacting on the image of a local area and to suggest associated measures. The adoption of a dynamic approach enables the exploration of four major factors: the level of tourism development, the fit of contextual attributes, the strength of identity, and the level of synergy between public and private sectors. The emerging conceptual model identifies twelve performance indicators driving interdependencies between outputs and outcomes. Such a model eventually is applied to the “Taormina-Etna district” – located in Sicily (Italy) – with the intent to discussing its effectiveness.
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Notes
ITPs is a modality of implementation of European structural funds. ITPs were introduced for “objective 1” programs and were then extended to the other types of regions. ITPs are a combination of different measures deriving from the structural funds on the basis of local strategies designed by local partnerships. The selection of projects is usually made by regions on the basis of criteria agreed upon with local partnerships.
The input value is the sum of three 1st-level performance drivers, multiplied by the synergy between public and private sector.
These abbreviations can be found in table 2
In an SD model, those drivers normalized through a benchmark value. This value works for a non-dimensional input to the table lookup function that converts this input into a min-max scalable output.
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Vignieri, V. Framing the Sources of Image of a Local Area through Outcome-Based Dynamic Performance Management. Public Organiz Rev 19, 249–271 (2019). https://doi.org/10.1007/s11115-018-0402-1
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DOI: https://doi.org/10.1007/s11115-018-0402-1