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Structural models of complementary choices

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Abstract

This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.

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Notes

  1. A related definition based on super-additivity comes from Brandenburger et al. (2011). It defines complementarity as value from product A increases with availability of product B.

  2. Mickey Mantle (1931–95, NY Yankees first baseman) famously remarked in his 60s, “If I knew I was going to live this long, I’d have taken better care of myself.”

  3. Similar methods for dynamic discrete choice models include Ching et al. (2009), Norets (2009) and Gallant et al. (2013b).

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Authors and Affiliations

  1. Yale University, New Haven, CT, 06520, USA

    Steve Berry & Ahmed Khwaja

  2. Harvard Business School, Boston, MA, 02163, USA

    Vineet Kumar & Bharat Anand

  3. Universidad de Chile, Beauchef 850, Santiago, Región Metropolitana, Chile

    Andres Musalem

  4. University of California, San Diego, CA, 92093, USA

    Kenneth C. Wilbur

  5. Ohio State University, Columbus, OH, 43210, USA

    Greg Allenby

  6. University of Chicago, 5801 S Ellis Ave, Chicago, IL, 60637, USA

    Pradeep Chintagunta

  7. UC Berkeley, Berkeley, CA, USA

    W. Michael Hanemann & Przemek Jeziorski

  8. Johns Hopkins University, Baltimore, MD, 21218, USA

    Angelo Mele

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  1. Steve Berry
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  2. Ahmed Khwaja
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  3. Vineet Kumar
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  9. W. Michael Hanemann
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  10. Przemek Jeziorski
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  11. Angelo Mele
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Correspondence to Kenneth C. Wilbur.

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Berry, S., Khwaja, A., Kumar, V. et al. Structural models of complementary choices. Mark Lett 25, 245–256 (2014). https://doi.org/10.1007/s11002-014-9309-y

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