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Ex Post Problems in Buyer–Supplier Transactions: Effects of Transaction Characteristics, Social Embeddedness, and Contractual Governance

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Abstract

This paper focuses on ex post governance of inter-firm transactions. We develop and test hypotheses on the occurrence of ex post problems like delivery delays, inferior quality, and insufficient service in buyer–supplier transactions. Our hypotheses address effects of transaction characteristics, of social embeddedness, and of contractual governance on the occurrence of problems. Other than earlier research on embeddedness effects in this field, we consider not only effects of dyadic embeddedness but also effects of network embeddedness. We test hypotheses using rich survey data on more than 1200 purchases of information technology (IT) products: hardware and software, both standard and complex. We find evidence for effects of transaction characteristics on the occurrence of problems, while our data do not support hypotheses on effects of contractual governance. Our data provide rather consistent support for hypotheses on the effects of embeddedness. Specifically, we find evidence that network embeddedness reduces problems.

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Acknowledgements

The authors acknowledge valuable suggestions by Jeroen Weesie, Chris Snijders, and Vincent Buskens. An earlier version of the paper benefited from valuable comments by Anna Grandori, the JMG editorial team, and two anonymous reviewers. This research was made possible through funds of the Netherlands Organization for Scientific Research (NWO; PGS 50–370) for the PIONIER program “The Management of Matches” and the NEVI Research Foundation (NRS) of the Dutch Association for Purchase Management (NEVI) for the project “Purchase of IT-Products.”

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Correspondence to Werner Raub.

Appendix: Variable Construction

Appendix: Variable Construction

In the following, “product” refers to the focal transaction.

EX POST PROBLEMS (11-item measure): Original questions: These are possible problems associated with purchasing such products and with service. To what degree did you experience each of these problems? Delivery delay – exceeding of price/budget – product incomplete – product too slow/limited – deviation from agreed upon specifications – incompatibility with other IT-products – installation too quick/careless – insufficient support – service too slow/too late – updates too slow/too late – documentation incomplete/unclear. Answer categories per item (5-point scale): problem did not occur at all (=1) – hardly (=2) – to a certain degree (=3) – to a high degree (=4) – to a very high degree (=5). Variable construction: EX POST PROBLEMS is the sum of the 11 items on problems. Cronbach’s α = .90. Note: Using factor scores for constructing an alternative EX POST PROBLEMS-variable does not affect our results (analyses not reported here). Both constructs correlate highly (r = 0.998).

SWITCHING COSTS (4-item measure): Original questions [variable construction label]: Assume that the product had failed to function and had had to be replaced. What would have been the damage, in terms of time and money, associated with: purchasing another product [new product] – training of personnel [training] – new data entry [data entry] – idle production [idle production]. Answer categories per item (5-point scale): minimal (=1) – small (=2) – moderate (=3) – large (=4) – very large (=5). Variable construction: SWITCHING COSTS is the main principal component of the 4 items mentioned (eigenvalue first component 2.38, second component 0.67). SWITCHING COSTS = .52[new product] + .52[training] + .50[data entry] + .45[idle production]. Cronbach’s α = 0.77.

MONITORING PROBLEMS (4-item measure): Original questions [variable construction label]: Was it difficult for you and your employees to judge the quality of the product at the time of delivery? [quality] – Was it difficult for your firm to compare tenders? [tenders] – Was it difficult for your firm to compare the product with other products? [other products] – Was it difficult for your firm to compare the price-quality relation of potential suppliers? [price-quality]. Answer categories per item (5-point scale): very easy (=1) – easy (=2) – somewhat difficult (=3) – difficult (=4) – very difficult (=5). Variable construction: MONITORING PROBLEMS is the main principal component of the 4 items mentioned (eigenvalue first component 2.02, second component 0.53). MONITORING PROBLEMS = .41[quality] + .51[tenders] + .54[other products] + .53[price-quality]. Cronbach’s α = 0.83.

PAST (single-item measure): Original question: Has your firm had any kind of business relation with this supplier before the purchase of this product? Answer categories: no (=0) – yes (=1). Variable construction: PAST is a dummy variable using the score on this question.

SATISFACTION (single-item measure): Original question: How satisfied was your firm with previous business with the supplier? Answer categories (5-point scale): very unsatisfied – unsatisfied – moderately satisfied – satisfied – very satisfied. Variable construction: SATISFACTION is a dummy variable with 1 = satisfied or very satisfied, and 0 = very unsatisfied, unsatisfied, or moderately satisfied. Note: We constructed a dummy variable because the distribution of the answers is bimodal.

EXPECTED FUTURE (single-item measure): Original question: To what extent did you expect, before the purchase of this product, that your firm would continue business with this supplier? Answer categories (5-point scale): no business (=1) – incidental business of limited size (=2) – some business of limited size (=3) – regular and/or extensive business (=4) – very regular and/or very extensive business (=5). Variable construction: EXPECTED FUTURE is the score of the chosen answer category.

DEGREE (single-item measure): Original question: Please think about other firms that have (likely) been clients of the supplier at the time of the purchase of the product. How many of such firms did you know? Open answer category: number of firms. Variable construction: DEGREE = number of firms mentioned by respondent (with a maximum of 7 to account for outlier-effects).

SECTOR DENSITY: This variable is based on judgments of 21 experts (see Rooks, 2002: 139–142 for a detailed discussion). These experts provided estimates for 35 sectors of industry with respect to contacts and information exchange between firms in the respective sector. Sectors were defined employing the classification used by Statistics Netherlands. The experts were asked to consider business contacts as well as informal contacts. They were also asked to consider the number of contacts as well as the frequency, intensity, and reliability of information exchange through these contacts. Based on these expert judgments, we distinguish three categories with respect to SECTOR DENSITY: weak (=1) – medium (=2) – strong (=3).

VISIBILITY (single-item measure): Original question: How visible was the supplier in the market before the purchase of the product? Consider visibility through the media, through fairs, as well as through business with other firms you are in contact with or through business with your own clients. Answer categories (5-point scale): not at all visible (=1) – hardly visible (=2) – reasonably visible (=3) – visible (=4) – very visible (=5). Variable construction: VISIBILITY is the score of the chosen answer category.

EXIT NETWORK (2-item measure): Original questions: Considering the situation before purchasing the product, how large was the number of potential suppliers? – Considering the situation before purchasing the product, how large was the number of alternatives for the product? Answer categories per item (5-point scale): minimal (=1) – small (=2) – reasonable (=3) – large (=4) – very large (=5). Variable construction: EXIT NETWORK is the mean value of the scores on the two questions. Correlation between the scores: r = 0.58, p < 0.001. Cronbach’s α = .74.

EFFORT (single-item measure): Original question: How much time did you and your colleagues spend): on writing down the agreement and on the negotiations with the supplier of this product? Open answer category: number of person-days. Variable construction: EFFORT = natural logarithm of the number of person-days mentioned by respondent.

COMPLETENESS (24-item measure): Original questions. For each of the following financial and legal clauses, can you indicate how they were arranged? Price determination – price level – price changes – payment terms – sanctions on late payment – delivery time – liability supplier – force majeure – warranties supplier – quality (norms) – intellectual property (escrow) – piracy protection – restrictions on product use – non-disclosure – insurance supplier – duration service – reservation spare-parts – duration maintenance – updating – arbitration – calculation R&D costs – joint management during transaction – technical specifications – termination. Answer categories per item (3-point scale): not arranged at all (=0) – only verbally arranged (=1) – written arrangement (=2). Variable construction: COMPLETENESS = sum of the scores on the 24 items. A non-parametric item response analysis for polytomous items (Mokken analysis) reveals that the contract items together form one scale. None of the items has a Loevinger’s H smaller than 0.30 and the overall scale coefficient equals 0.51, which is indicative of a strong scale (see Mokken, 1970).

TAILOR SOFTWARE (3-item measure): The questionnaire included questions on what the product included. Among other things, the respondent was asked if the product included adjusted software and/or tailor made software and/or industry-specific software. TAILOR SOFTWARE is a dummy variable with 1 = product includes adjusted software and/or tailor made software and/or industry-specific software and 0 = otherwise.

TAILOR HARDWARE (4-item measure): The respondent was likewise asked if the product included the design of hardware. TAILOR HARDWARE is a dummy variable with 1 = product includes design of hardware and TAILOR SOFTWARE = 0, while TAILOR HARDWARE = 0 otherwise.

VOLUME (single-item measure): Original question: How much was paid to the supplier, not including later supplements? Answer categories (5-point scale): up to 10,000 US$ (midpoint = 0.125) – 10,000–20,000 US$ (midpoint = 0.375) – 20,000–50,000 US$ (midpoint = 0.75) – 50,000–100,000 US$ (midpoint = 1.5) – more than 100,000 US$ (midpoint = 3.5). Variable construction: VOLUME is the midpoint of the chosen answer category, with midpoints of the price classes expressed in NLG (1 US$ = 2.5 NLG at the time of data collection) divided by 100,000 and using an estimate for the highest category that does not have an upperbound.

SIZE BUYER (single-item measure): Original question: How many full-time employees were working at your firm at the time of the purchase of this product? Open answer category: number of full-time employees. Variable construction: SIZE BUYER = natural logarithm of the score on this question.

SIZE SUPPLIER (single-item measure): Original question: How many employees were working at the supplier at the time of the purchase of this product? Answer categories (5-point scale): less than 5 (=1) – 5–9 (=2) – 10–19 (=3) – 20–49 (=4) – 50 or more (=5). Variable construction: SIZE SUPPLIER is the score of the chosen answer category.

PERIOD: Dummy variable with 0 = data collected in 1995 and 1 = data collected in 1998.

CONTRACT SUPPLIER: Dummy variable with 1 = contract designed by supplier and 0 = otherwise.

LEGAL DEPARTMENT: Dummy variable with 1 = buyer has an in-house legal department and 0 = otherwise.

LEGAL EXPERTISE: Dummy variable with 1 = buyer has employees with legal expertise and 0 = otherwise.

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Rooks, G., Raub, W. & Tazelaar, F. Ex Post Problems in Buyer–Supplier Transactions: Effects of Transaction Characteristics, Social Embeddedness, and Contractual Governance. J Manage Governance 10, 239–276 (2006). https://doi.org/10.1007/s10997-006-9000-7

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