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A Comparison of a Centralized Versus De-centralized Recruitment Schema in Two Community-Based Participatory Research Studies for Cancer Prevention

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Abstract

Use of community-based participatory research (CBPR) approaches is increasing with the goal of making more meaningful and impactful advances in eliminating cancer-related health disparities. While many reports have espoused its advantages, few investigations have focused on comparing CBPR-oriented recruitment and retention. Consequently, the purpose of this analysis was to report and compare two different CBPR approaches in two cancer prevention studies. We utilized frequencies and Chi-squared tests to compare and contrast subject recruitment and retention for two studies that incorporated a randomized, controlled intervention design of a dietary and physical activity intervention among African Americans (AA). One study utilized a de-centralized approach to recruitment in which primary responsibility for recruitment was assigned to the general AA community of various church partners whereas the other incorporated a centralized approach to recruitment in which a single lay community individual was hired as research personnel to lead recruitment and intervention delivery. Both studies performed equally well for both recruitment and retention (75 and 88 % recruitment rates and 71 and 66 % retention rates) far exceeding those rates traditionally cited for cancer clinical trials (~5 %). The de-centralized approach to retention appeared to result in statistically greater retention for the control participants compared to the centralized approach (77 vs. 51 %, p < 0.01). Consequently, both CBPR approaches appeared to greatly enhance recruitment and retention rates of AA populations. We further note lessons learned and challenges to consider for future research opportunities.

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Acknowledgments

We wish to acknowledge the contributions of Ms. Ernie Weisner and Ms. Kendrea Knight to participant and church recruitment. The authors also wish to acknowledge the community partners who made significant contributions to the conduct of the study including Maureen Byrd, McLeod Hospital, Cumberland United Methodist Church, Mt. Zion African Methodist Episcopal Church, Monumental Baptist Church, Majority Missionary Baptist Church, Trinity Baptist Church, Levi Park Community Center, and Florence County Parks and Recreation. Funding was provided by the National Cancer Institute, National Institute on Minority Health and Health Disparities (NIMHD) for the HEALS study [R24 MD002769 Hebert, JR (PI)]. The SISTAS study was funded by the National Cancer Institute for the South Carolina Cancer Disparities Community Network-II [U54CA153461 Hébert, JR (PI)]. Dr. Hébert also was supported by an Established Investigator Award in Cancer Prevention and Control from the Cancer Training Branch of the National Cancer Institute [K05 CA136975 Hébert, JR (PI)]. Dr. Wirth’s participation was supported through an ASPIRE-II Grant from the University of South Carolina, Office of Research and by the South Carolina Cancer Prevention and Control Research Network funded under Cooperative Agreement Number 3U48DP001936-01 from the Centers for Disease Control and Prevention and the National Cancer Institute. Ms. Farr’s participation was supported by a Research Supplement to Promote Diversity in Health Related Research from the Center to Reduce Cancer Health Disparities of the National Cancer Institute (3U54CA153461-04S2 PI: Hebert/PD: Farr). The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

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Adams, S.A., Heiney, S.P., Brandt, H.M. et al. A Comparison of a Centralized Versus De-centralized Recruitment Schema in Two Community-Based Participatory Research Studies for Cancer Prevention. J Community Health 40, 251–259 (2015). https://doi.org/10.1007/s10900-014-9924-9

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