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Integrating qualitative and quantitative methods in research on international entrepreneurship

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Abstract

Using mixed methods is an often proposed but rarely used research design. In this paper, I describe a mixed method approach to research on international entrepreneurship. Using a mixed methods design with a case study and a mail survey, I show how the two methods make it possible to reach a better understanding of the antecedents of organizational memory and how organizational memory affects perceived costs of further international expansion of Swedish small and medium-sized enterprises (SMEs). I also propose research designs for studying both novel phenomena and for developing established theory through a combination of case studies and structural equation modeling.

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  1. Department of Business Studies, Uppsala University, P.O. Box 513, 751 20, Uppsala, Sweden

    Jukka Hohenthal

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  1. Jukka Hohenthal
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Correspondence to Jukka Hohenthal.

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Hohenthal, J. Integrating qualitative and quantitative methods in research on international entrepreneurship. J Int Entrepr 4, 175–190 (2006). https://doi.org/10.1007/s10843-007-0010-6

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