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Mixed methods in international business research: A value-added perspective

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Abstract

The paper considers the use of mixed methods in international business research by reviewing empirical studies in four major journals. A total of 484 articles were reviewed, 68 of which had applied a mixed method strategy.

In our analysis we categorize mixed methods according to their use in different stages of the research process and provide a range of alternative designs for mixing qualitative and quantitative methods.

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Authors and Affiliations

  1. Department of Marketing, Turku School of Economics and Business Administration, Turku, Finland

    Leila Hurmerinta-Peltomäki (Professor)

  2. Department of Marketing, Turku School of Economics and Business Administration, Turku, Finland

    Niina Nummela (Professor)

Authors
  1. Leila Hurmerinta-Peltomäki
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  2. Niina Nummela
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Hurmerinta-Peltomäki, L., Nummela, N. Mixed methods in international business research: A value-added perspective. MANAGE. INT. REV. 46, 439–459 (2006). https://doi.org/10.1007/s11575-006-0100-z

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  • DOI: https://doi.org/10.1007/s11575-006-0100-z

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