1 Introduction

Empirical studies on export-productivity links, following the pioneering work by Aw et al. (2000) and Bernard and Jensen (1999), have explored a number of mechanisms that make exporters more productive than their non-exporting counterparts.Footnote 1 These mechanisms can be summarized in two main effects.

The first one is a self-selection effect which presumes that, on average, potential exporters have higher productivity prior to entry when compared to firms that remain purely domestic (Clerides et al. 1998; Melitz 2003; Bernard et al. 2003). This hypothesis is supported by substantial factual evidence of differences in characteristics between exporting and non-exporting firms. The second channel that links exports to firm productivity, the so-called learning by exporting effect, suggests that firms that start exporting benefit from further advances in their productivity after entry took place. While the theoretical side of the learning-by-exporting hypothesis has been well understood (Isgut and Fernandes 2007; Eaton et al. 2011; Crino and Epifani 2012), the available empirical evidence is not fully conclusive. This paper contributes to the empirical literature on learning by exporting by jointly exploring two potential channels through which the effect may occur: export market characteristics and industry heterogeneity.

Indeed, the extant empirical evidence reveals higher productivity gains when the target export markets are highly developed, providing access to the latest technologies, product designs, and technical and managerial expertise, that contribute to the superior performance of exporting firms (Wagner 2012). Thus, exporters from developing markets, operating far from the world technological frontier, should have more scope to learn through exports. In fact, in a meta analysis of more than thirty studies, Martins and Yang (2009) find a higher impact of exporting on productivity in developing countries.

At the same time, significant industry heterogeneity of the post-entry productivity gains has been documented by numerous empirical studies. This heterogeneity cannot be solely explained by differences in export market characteristics. In fact, another strand of literature highlights the role of industry characteristics in the learning-by-exporting effect, suggesting that knowledge-absorptive capacities (i.e. firm abilities to internalize new knowledge) can differ among industries (Harris 2005). Hence, firms operating in high technology industries should potentially possess higher absorptive capacities, resulting in higher post-entry productivity benefits for new exporters.

Nevertheless, these sectoral differences have never been thoroughly addressed in conjunction with the choice of the target export market. Hence, this paper adds to the existing literature on learning by exporting by simultaneously estimating the impact of the two main factors that may moderate export-productivity benefits: export destination and industry characteristics. This is particularly important in the light of vast amounts of public funds dedicated to industrial and export-enhancing policies, particularly in developing and transition economies. Given the richness of firm-level datasets, it is now possible to identify the joint effect of these two determinants of export-related productivity improvements. This should allow to target policies toward firms that have the highest potential to contribute to economic growth. In particular, our research aims to refine the answer to the question of which sector(s) should be prioritized as target(s) of industrial policies. For example, given limited resources, is it better to tailor policies toward sectors characterized by a high or low technological intensity and, at the same time, by a high share of firms exporting to more or similarly developed economies?

To answer this question, we use a comprehensive firm-level dataset of Ukrainian manufacturing firms operating in 2000-06. Ukraine is a very relevant case to explore. A former USSR (and then CIS) country, Ukraine is still classified as an emerging market in the IMF World Economic Outlook. The period between 2000 and 2006 is particularly suitable for our analysis as during this time the Ukrainian economy was characterized by stable macroeconomic policies, high dynamism in export markets and a significant reorientation of trade flows toward more advanced Western countries. Furthermore, during the period of study the Ukrainian national legislation was brought into compliance with the WTO rules and regulations in preparation for the WTO accession of 2008. Due to these legislative changes, as well as the recovery from the 1998 Russian financial crisis, the number of Ukrainian firms entering export markets between 2000 and 2006 has increased more than twofold and international trade rose by about 100%. The combination of these two factors creates a fruitful backstage for the analysis of export activity and its impact on firm performance.

From a methodological viewpoint, the analysis is carried in several steps. First, we classify all the industries in our sample into two categories according to their technology intensity (Hatzichronoglou 1997). To account for the role of export market characteristics, we distinguish between firms that: a) enter advanced markets and do not expand to other regions; b) enter markets of similar or lower development levels and do not expand to other regions; c) enter advanced and similar markets at the same time. The choice of global export regions is based on the analysis of the geographical distribution of Ukrainian exports. Second, we address the main methodological challenge when estimating export-related productivity gains: the correct identification of the treatment (export entry) effect that can often be blurred by the selection bias. Indeed, the higher productivity growth of export participants can be driven by certain firm-level characteristics that would result in their superior performance even if export entry never took place. This productivity growth is in turn correlated with a firm’s decision to enter export markets, giving rise to the selection bias and complicating the identification of the treatment effect. To address this issue this paper uses a matching technique, pairing the export entrants with non-exporting firms with similar pre-export values of productivity and other covariates, including size, average wage and capital intensity (Pisu 2008; Harris and Li 2012; Eliasson et al. 2009). Finally, we use various matching estimators to compare the productivity trajectories of export entrants and their non-exporting counterparts.

The results suggest that the combination of the industry technology intensity and the export market characteristics may explain the industry differences in the post-entry productivity gains highlighted in many studies. In particular, we document that new exporters in high technology sectors that target advanced markets enjoy long-term (up to five years) productivity growth premia. These firms become on average 35% more productive with respect to their domestic matches in the year of entry and their productivity gap widens to 122% five years into exporting. Furthermore, new high technology exporters that serve advanced markets grow on average 24% faster in the year of entry and maintain a positive productivity growth premium up to four years into exporting. At the same time, firms in low technology sectors exhibit no persistent productivity growth premia and show no significant differences across various export markets. For instance, productivity of the new exporters in low technology sectors grows between 19 and 43% faster in the year of entry. However, these premia become insignificant one to two years into exporting. Thus, our results suggest that productivity gains for new exporters in low technology sectors are more likely to be related to higher capacity utilization rather than export-related productivity improvements.

Overall, our study contributes to the empirical literature exploring the role of export destination characteristics in the post-entry productivity improvements. Due to data limitations, empirical studies added the aspect of export destination to their analysis of the learning-by-exporting effect only recently. Most of these studies use micro-level data on highly industrialized countries and provide inconclusive evidence in favor of destination-specific learning through exports. Pisu (2008) finds no evidence of destination related learning-by-exporting, concluding that productivity advantages in Belgian manufacturing exporters are driven solely by self-selection. Wilhelmsson and Kozlov (2007) - the only study that explores this effect using micro-level data for a CIS country - find no conclusive evidence of learning through exports for Russian manufacturing firms. Several empirical studies based on Slovenian data provide mixed evidence on learning by exporting. Damijan et al. (2004) shows that post-entry productivity improvements occur only in cases when exporting is targeted at advanced foreign markets. De Loecker (2007) - using a cross-section snapshot of firm export destinations - shows that all exporters enjoy additional post-entry productivity gains; however, productivity premia are significantly higher in case of serving advanced markets. Finally, Kostevc (2009) using the same dataset, finds inconclusive evidence of the post-entry learning process, irrespective of target markets. A number of more recent studies on the links between firm productivity and destinations of exports document an increase in export-related productivity premia along the number of export markets served (Andersson et al. 2008 - for Sweden; Wakasugi and Tanaka 2009; Yashiro and Hirano 2009 - for Japan; Castellani et al. 2010 - for Italy; Silva et al. 2013 - for Portugal). Silva et al. (2012b) document stronger learning-by-exporting effects in Portuguese comparative disadvantage sectors and insignificant learning effects when exports are aimed at exclusively non-developed countries, implying that foreign market competition and knowledge spillovers might be the channels through which learning-by-exporting occurs. Furthermore, Silva et al. (2013) document higher productivity gains for: (i) two-way traders; (ii) traders with greater diversification across markets and goods; (iii) trading firms with higher import/export intensity; (iv) exporters that target “difficult” markets. Finally, Damijan and Kostevc (2015) propose a novel sequential mechanism linking firm-level modes of trade and their innovative activity. In particular, the authors argue that firms first improve their innovation potential through imports and only then become exporters, further improving their innovativeness.

In summary, the recent empirical evidence on the exports-productivity nexus implies that learning effects might occur both through the effects of competition and of knowledge spillovers from more advanced export destinations. Learning can be moderated by a number of factors, including export market coverage, types of export markets served, and other firm and industry characteristics (Silva et al. 2012a). However, despite acknowledging industry heterogeneity, most of the studies recalled do not explore in depth the potential significant difference in absorptive capacity among firms in different industries. This paper attempts to fill in this gap in the literature by introducing a new element to the empirical analysis: the technological intensity of the industry where a firm operates. Our findings, indeed, indicate that a systematic distinction between the technological intensity of different industries should improve the results of future studies looking for empirical evidence associated with destination-specific learning through exports.

The rest of the paper is structured as follows. The next section presents the dataset and provides a preliminary analysis of the productivity differences between exporting and non-exporting Ukrainian firms. Section 3 describes the identification strategy and estimation methodology. Section 4 presents the results at the manufacturing level and introduces the analysis of the Ukrainian export structure and technological classification. Section 5 provides the estimates of the post-entry productivity gains taking into account the joint role of industry and export destination. Section 6 presents a set of robustness checks, while Section 7 concludes by briefly discussing the main findings.

2 Data and Exporting Firms

2.1 Descriptive Statistics

This paper uses the data submitted to the Ukrainian Office of National Statistics (Derzhkomstat) that groups consolidated annual accounts data on the census of manufacturing and service firms operating in Ukraine between 2000 and 2006.Footnote 2 All firms are uniquely defined by their VAT (EDRPOU) number and divided into sectors according to the Ukrainian Office of National Statistics nomenclature, which is comparable to the NACE Rev.1 classification. The data contain information on firm-specific characteristics, such as employment (measured as the annual average number of registered employees), output, sales, tangible and intangible assets, material costs and other types of intermediate expenditure (including R&D and innovation expenditures), and gross capital investment. The dataset is merged with the Ukrainian Customs office data that contains information on the monetary value of firm-level exports by country and year. All variables were deflated using two-digit subsector price deflators, available from the Ukrainian Office of National Statistics.Footnote 3 We limit the study to firms in the manufacturing sectors (NACE Rev.1 15-36) with at least one employee. The final dataset, used for the statistical analysis, comprises an unbalanced panel with an average of 35,816 firms per year and 237,577 observations covering the period 2000-06, with information showing the entry and exit from export markets. Table 1 shows that the average annual percentage of exporting firms in the sample is around 12%.

Table 1 Number of firms and share of exporters (%) by year, 2000–2006

Table 2 contains summary statistics for the basic variables - output, capital, employment, and material costs - for selected years. The figures show increasing output and material expenditures alongside a declining average size and capital, caused primarily by the productivity growth and by the increasing number of small and medium market entrants during 2000-06.

Table 2 Means (standard deviation) of production function variables (2000, 2003, 2005)

The employment figures in Table 2 might cause a concern about the over-representation of large firms in the sample. However, according to the Enterprize Survey data, collected by the World Bank Group,Footnote 4 Ukrainian firms are among the largest in the Eastern European and Central Asian region in terms of permanent and temporary workforce. The survey reports that Ukrainian firms have the sixth largest permanent workforce in the region. The average firm in Ukraine employs 56.8 permanent workers, while the regional average is 44 workers. In comparison, an average EU-10 firm employs only 37.3 workers. Moreover, firms in manufacturing are more than twice as large as those in retail and other services.

The data cover all Ukrainian manufacturing sectors.Footnote 5 The average number of firms per sector is 5,086. However, as a result of industry specifics and Soviet Union heritage, some sectors, such as Coke & Chemistry; Rubber & Plastic and Motor vehicles and trailers are characterized by a smaller number of large firms. Finally, we excluded the Tobacco industry from the analysis as in Ukraine it is traditionally characterized by an oligopolistic structure and, as a result, a very limited number of observations are available.

2.2 Exporters Characteristics

This section compares the characteristics of exporting and non-exporting firms in Ukraine. To this end, we follow Bernard and Jensen (1999), De Loecker (2007), inter alia, and calculate the export premia for Ukrainian firms by estimating the following OLS regression with firm-clustered standard errors:

$$\begin{array}{@{}rcl@{}} x_{ikt} &=& \alpha + \beta EXP_{ikt} + \gamma e_{ikt} + \underset{j}{\sum} \delta_{j} YEAR_{j}\\ && + \underset{k}{\sum} \lambda_{k}IND_{k} + \underset{j}{\sum} \underset{k}{\sum} \eta_{jk} YEAR_{j} \ast IND_{k} + \varepsilon_{ikt} \end{array} $$
(1)

where xikt refers to the characteristics of firm i at period t operating in industry group k, EXP is a dummy variable indicating the firm’s export status, eikt is the logarithm of the firm’s employment.Footnote 6YEAR and IND refer to the time and industry controls, whereas εikt is an i.i.d. error term. The coefficient β shows whether the characteristic of an exporting firm is different from the one of its non-exporting rivals, i.e. the firm export premium.

In line with previous studies (Bernard and Jensen 1995; Bernard and Wagner 1997; Isgut 2001; De Loecker 2007) the results confirm that export status is positively correlated with firm characteristics such as size, sales, wages, investment, capital intensity and labor productivity.

The results show that exporters pay on average 38% higher wages; their labor productivity and sales per worker are 1.6 and 2.2 times higher, respectively; they are 77% more capital intensive and invest 93% more per worker. Finally, they are on average almost 3 times larger than their non-exporting rivals.

Despite being located in Eastern Europe, Ukraine is not a member of the EU and the long-awaited Deep and Comprehensive Free Trade Area Agreement between the EU and Ukraine became operational only in January 2016. Furthermore, Ukraine has become a member of the WTO only in May 2008. Hence, it is likely that during 2000-06 Ukrainian export firms were facing high levels of sunk entry costs, especially when selling to more advanced markets. Indeed, the results in Table 3 show that export premium on labor productivity for Ukrainian exporting firms was at least eight times higher than the productivity premium of Swedish exporters (Andersson et al. 2008, report 14 percent productivity premium for Sweden) and thee times higher than the productivity premium of Slovenian exporters (De Loecker 2007).

Table 3 Exporters’ premium in Ukrainian firms

Overall, the preliminary findings indicate substantial differences between exporters non-exporters in Ukraine, even after controlling for the size, industry and time fixed effects. This persistent superiority of exporting firms can arise via self-selection or learning by exporting effects and the main task of the following sections is to explore the latter, taking into account both the export market choice and the technological intensity of the industry where a firm operates.

3 Econometric Strategy

The causal effect of exports on productivity, that this paper is trying to explore, is often blurred by the simultaneity and by the selection bias.

The former bias occurs during the estimation of the production function, due to the correlation between the unobservable productivity component and firm input choices. As shown in Olley and Pakes (1996), more capital intensive firms manage to keep operating with lower productivity than their less capital intensive rivals. Hence, the standard estimates of the production function coefficients will result in a downward bias in the capital coefficient and in an upward bias in the labor coefficient. Given the fact that exporters tend to be more capital intensive, this will overestimate the learning by exporting effect. To address this issue, we use a modified version of the Olley-Pakes semiparametric estimator, that proxies unobserved productivity with the observable firm-level variables.Footnote 7

The latter methodological issue in the estimation of export-productivity nexus - selection bias - is related to the fact that exporters may be systematically different from their non-exporting counterparts in certain unobservable intrinsic characteristics, that make them superior to non-exporting firms and are correlated with their export participation decision. Hence, a simple comparison of the average productivity between exporters and non-exporters, presented in Table 3, produces biased estimates of the treatment effect.

In order to obtain consistent estimates of the productivity gains from exporting, any simultaneous relationship between export decision and productivity gains must be removed. To achieve this, the extant empirical studies employ various types of regression-based methods,Footnote 8 as well as matching techniques.Footnote 9 The latter aim to identify a counterfactual that reflects the trajectory of the productivity of an exporting firm, had it not started exporting. Compared to the regression-based methods matching can often avoid the use of functional form assumptions and is also more effective in identifying the availability of comparable untreated observations (non-exporters) for every treated one (an exporter) (Eliasson et al. 2009). However, none of the existing estimators solves the selection problem in every context and the optimal estimation strategy usually depends on the specific selection process and data at hand. Given the relatively short time span and a large number of cross-section observations in the Ukrainian firm-level data we employ a matching methodology to formally evaluate causal effects of exports on productivity.

Assume that ENTRYit ∈{0,1} is an indicator of export entry of the firm i at time t, \(\omega _{it+s}^{1}\) is the productivity of this firm at the time t + s (s ≥ 0) and \(\omega _{it+s}^{0}\) is the productivity of the same firm had it never started exporting. Then, according to Heckman et al. (1997), the average effect of export entry (treatment) on productivity - the average treatment effect on the treated (ATT) - can be estimated as follows:

$$\begin{array}{@{}rcl@{}} E\{\omega_{it+s}^{1}-\omega_{it+s}^{0}|ENTRY_{it} = 1\} &=& E \{\omega_{it+s}^{1}|ENTRY_{it} = 1\}\\ && - E\{\omega_{it+s}^{0}|ENTRY_{it}= 1\} \end{array} $$
(2)

In practice, however, estimating the ATT using Eq. 2 is impossible, as the counterfactual - the productivity of an export entrant if entry did not happen, \(E\{\omega _{it+s}^{0}|ENTRY_{it}= 1\}\) - is not observed. The problem can be solved by replacing the unobserved \(E\{\omega _{it+s}^{0}|ENTRY_{it}= 1\}\) with the observed \(E\{\omega _{it+s}^{0}|ENTRY_{it}= 0\}\). However, if export entry is non-random, then such a replacement will result in a biased estimate of the ATT with the bias equal to \(E\{\omega _{it+s}^{0}|ENTRY_{it}= 1\}-E\{\omega _{it+s}^{0}|ENTRY_{it}= 0\}\). The matching method precisely addresses this evaluation problem by assuming that all differences between treated and control group can be captured by a vector of observable firm-level characteristics.

3.1 Identification of Productivity Gains

The method of matching addresses the problem of missing information in Eq. 2 by assuming that, conditional on a vector of observable firm characteristics in the pre-treatment period (Xit− 1), the unobserved future firm productivity (\(\omega _{it+s}^{0},\)s ∈{0,...S}) is uncorrelated with firm export decision at time t (ENTRYit):

$$ \omega_{it+s}^{0}\perp ENTRY_{it}\mid X_{it-1} $$
(3)

If this assumption, often referred to as the conditional independence assumption (CIA), holds, the treatment assignment (export participation) becomes random conditional on Xit− 1, which allows us using the productivity growth of non-entrants with similar observable pre-export characteristics as a counterfactual outcome (i.e. the productivity growth of export entrants had they never started exporting) (Eliasson et al. 2009). Moreover, Heckman et al. (1998) show that one needs to only assume mean conditional independence in order to obtain unbiased estimates of the ATT:

$$ E(\omega_{it+s}^{0}\mid X_{it-1},ENTRY_{it}= 1)=E(\omega_{it+s}^{0}\mid X_{it-1},ENTRY_{it}= 0),s\in \{0, {\ldots} S\} $$
(4)

However, if there are some unobservable firm characteristics that affect the export-participation decision as well as firm productivity, the CIA conditions will be violated and some portion of the selection bias will remain. The time-invariant portion of the remaining selection bias can still be removed by adopting a conditional difference-in-differences (DID) matching estimator:

$$\begin{array}{@{}rcl@{}} E(\omega_{it+s}^{0}-\omega_{it-1}^{0} \mid X_{it-1},ENTRY_{it}= 1) &=& E(\omega_{it+s}^{0}-\omega_{it-1}^{0} \mid X_{it-1}, ENTRY_{it}= 0),\\ s &\in& \{0,{\ldots} S\} \end{array} $$
(5)

The DID matching estimator only requires to assume that selection bias is the same in the pre and post-treatment periods, conditional on the vector of the observed firm characteristics in the pre-treatment period. The estimator may still produce biased results due to the remaining time-varying portion of the selection bias. However, as shown by Dehejia and Wahba (1999, 2002) and by Smith and Todd (2005), the DID matching estimator performs the best, as it addresses potential sources of temporally invariant bias as well as discrepancy in the measurement conventions that often bias results in case of cross-sectional matching estimators.

3.2 Propensity Score Matching

The dimensionality of the matching problem can be further reduced by applying a propensity score matching technique, that matches treated and non-treated firms based on their conditional probability of entering exporting. As shown in Rosenbaum and Rubin (1983), firms with the same value of the propensity score will have the same distribution of the observable pre-treatment firm characteristics. Hence, matching on the propensity score will balance the distribution of covariates in the treated and control group.

We estimate the probability of starting to export (propensity score) using a probit model with a binary dependent variable, ENTRYit, on a set of lagged independent variables:

$$ \Pr \{ENTRY_{it}= 1\}={\Phi} \{X_{it-1},\ldots\}, $$
(6)

where Φ is a normal cumulative distribution function, Xit− 1 is a set of observable firm-level characteristics affecting both productivity and the probability of export entry (all in logs). The choice of firm characteristics in Xit− 1 is based on the existing literature and it includes lagged values of the estimated total factor productivity (henceforth, TFP), the number of employees, the average wage, the capital per worker, and the 4-digit industry dummies to control for the aggregate demand and supply shocks.

The identifying assumption to estimate the learning by exporting effect is that any unobservable firm characteristic left in the estimated propensity scores is not correlated with its export decision. In order to relax this assumption we tried adding additional firm characteristics (e.g. location, possession of intangible assets). However, this has produced no significant changes in the results.

The matching is performed using the nearest neighbor matching method in the period when the firms first enters export market.Footnote 10 As shown by Heckman et al. (1997) two main sources of bias in empirical studies arise when treated and controls: 1) operate in a different economic environment (market); 2) have different distributions of observable variables. To address the first bias we match the firms for each 2-digit NACE industry and year separately. The second bias, instead, is tackled by matching over the region of common support. As a result, we obtain a sample of exporting and matched non-exporting firms, required to estimate the causal effect of export on productivity.

3.3 Matching Estimators

Having obtained a counterfactual, we compare the productivity levels and growth rates of export entrants and their non-exporting matches, using both a cross-sectional (henceforth, CS) and DID version of the matching estimator. Both are weighting estimators: they take an average of the untreated matched observations to construct an estimate of an unobserved counterfactual for every treated observation.Footnote 11

The CS matching estimator given by Eq. 7 calculates the ATT as an average difference between the productivity of export entrants and the weighted average productivity of a control group for every post-entry period. Equation 7 assumes that N firms start exporting in period t, and C(i) is a set of controls matched to each export entrant i. The number of control firms in each matched set is denoted by \({N_{i}^{c}}\). ω1 and ωc are the estimated productivity of treated firms and their matches. ψij is the weight of the jth observation in constructing the counterfactual for the ith treated observation: \(\psi _{ij}=\frac {1}{{N_{i}^{c}}}\) if jC(i) and zero otherwise. In other words, every firm that enters exporting is matched with N control firms that never export and have propensity scores pi closest to the one of the export entrant.

$$ {\beta}_{t+s}^{PSM-CS} = \frac{1}{N_{t+s}} \underset{i}{\sum} \left( \omega_{it+s}^{1} - \underset{j\in C(i)}{\sum} \psi_{ij}\omega_{it+s}^{c}\right) ,\ s\in \{0,{\ldots} S\} $$
(7)

At the same time, the DID matching estimator, presented in Eq. 8, estimates the ATT by comparing the difference between the pre and post-entry productivity of the export entrants with the difference between the pre and post-entry productivity of their matched controls.

$$ {\beta}_{t+s}^{PSM-DID} = \frac{1}{N_{t+s}} \underset{i}{\sum} \left( (\omega_{it+s}^{1}-\omega_{it-1}^{1}) - \underset{j\in C(i)}{\sum} \psi_{ij}(\omega_{it+s}^{c}-\omega_{it-1}^{c})\right), s\in \{0,{\ldots} S\} $$
(8)

In other words, the CS matching estimator assumes that conditioning on the pre-export observable firm characteristics resolves the problem of selection bias in the post-entry period. On the other hand, the DID matching estimator assumes that selection bias, that may remain in the matched sample, is time-invariant and can be removed by comparing pre and post-treatment differences of export entrants and their matches.

4 Export Entry and Productivity Gains

4.1 Results at the Manufacturing Level

We start by presenting the estimates of export productivity premia based on the CS and DID matching estimators at the aggregate level, i.e. for all firms in the sample.

Table 3 summarizes the ATT at the manufacturing level. Columns (a) and (b) present the estimates based on the cross-sectional matching estimator presented in Eq. 7. In particular, column (a) shows the differences in TFP levels between export entrants and matched non-entrants for every period; column (b), instead, shows the differences in year-on-year TFP growth rates between export entrants and matched non-entrants at every period. Column (c) uses the DID version of the matching estimator given by Eq. 8 and shows the difference in the productivity growth rates between export entrants and matched non-entrants, with respect to their pre-export (t − 1) levels of productivity. The magnitude of the coefficients can be interpreted as percentages.

Overall, the results, presented in Table 4, are in line with the previous empirical studies on the export-productivity nexus: the productivity gap of Ukrainian exporters in the year of entry is 24.5%, which is higher compared to Slovenian manufacturing firms (8.8%, DeLoecker 2007), but is similar to the one of the small Swedish exporters (22.5%, Eliasson et al. 2009). However, differently from the previous literature, our findings reveal a widening productivity gap within the first four years of entry: the gap rises to 33% in the fourth year of entry and, overall, remains significant during the first five years of export.

Table 4 The learning by exporting effect: CS and DID estimators

Next we look at the exports premia in terms of year-on-year productivity growth rates (ωt + sωt + s− 1) and in terms of productivity growth with respect to pre-export productivity levels, (ωt + sωt− 1). As shown in column (b) new exporters grow faster with respect to matched non-exporters in the first four years of entry: their year-to-year productivity growth premium is 22.7% at t and remains positive and significant until t + 3, becoming smaller over time. Furthermore, the results of the DID matching estimator, in column (c), reveal that exporters grow progressively faster than their non-exporting counterparts with respect to their pre-export levels of productivity. The difference in these productivity growth rates between exporters and matched non-exporters increases from 22.7% at t to 31% at t + 3.Footnote 12 This persistent productivity growth premium explains the widening gap in the productivity levels between new exporters and their non-exporting matches, presented in column (a). This evidence is consistent with continuous learning through exports. Furthermore, the pre-export (t − 1) productivity differentials are insignificant and close to zero, which provides additional support to the validity of the matching methodology. Finally, the exporters premium in terms of productivity levels at time t is similar to the premium in terms of productivity growth at the time t (24.5% versus 22.7%), suggesting that productivity gains in the year of entry are related to the start of exporting activity.

It should also be noted that during the period of study Ukraine was still characterized as a transition economy. Hence, it is not surprising that we find evidence consistent with learning through exports. Similar to the Slovenian economy, explored in De Loecker (2007), Ukraine has undergone structural transformations and a reorientation of trade toward more advanced Western markets, that offered more scope for productivity improvement. Finally, Ukraine is still ranked lower than Slovenia in terms of economic development, which may explain the higher estimates of the export-productivity premia for Ukrainian export entrants.

The summary of the results at two-digit manufacturing industry level is presented in Table 5.Footnote 13 The findings reveal significant industry heterogeneity in export-productivity premia among Ukrainian export entrants. In most cases, we find that engaging in export activity has an immediate positive effect on productivity growth. However, such a short-term effect can indicate either an increased capacity utilization or economies of scale that arise due to the larger size of international markets (Kostevc 2005). The results for the productivity growth premia in later years, more consistent with the evidence of learning through exports, vary significantly. Whereas some industries keep the growth premia during the whole trajectory of exporting, others only enjoy a short-term productivity boost.

Table 5 Industry specific results: summary

The industry heterogeneity of the learning-by-exporting effect is in line the previous empirical studies and it can be related to a number of aspects that can potentially affect its magnitude and significance.Footnote 14 Firm’s knowledge-absorptive capacities (i.e. firm abilities to internalize new knowledge) is one of the factors affecting export-related productivity gains (Harris 2005).

Indeed, the producers of high-tech products, with significant amount of intangible assets and R&D expenditure, might enjoy higher productivity premia. This effect arises mainly due to the larger scope for technology improvement as well as the need to remain competitive in high-tech foreign markets. On the other hand, low-tech exporters from developing countries might compete successfully solely on the basis of the low cost of production. At the same time, a number of empirical studies have also shown that productivity gains may depend on export destination, as summarized by Wagner (2012). Indeed, one can argue that the scope for learning, resulting in higher productivity gains, is higher when the firm targets more advanced markets due to more learning opportunities related to such exports. To disentangle the heterogeneity in the industry-specific productivity gains and provide more insights into the nature of the learning by exporting effect, the following sections will explore the joint role of industry and export destination in more details.

4.2 Industry Technological Intensity, Export Destination and Productivity Gains

To analyze the moderating effect of knowledge-absorptive capacities on export-related productivity gains, we apply the Hatzichronoglou (1997) methodology, using the parameters of our data to obtain the classification of the technological intensity of the Ukrainian manufacturing sectors.Footnote 15 The results, presented in Table 6, reveal that the majority of the high-technology sectors correspond to the ones that experience long-term productivity gains (Table 5).

Table 6 Classification of manufacturing industries based on technology

Another potential channel through which learning by exporting occurs can be captured by adding information on firm-level export orientation. To explore this aspect we first present the structure of Ukrainian exports. The main export destinations include European Union and OECD countries (henceforth, EU-OECD), Central and Eastern Europe (henceforth, CEE) countries, Commonwealth of Independent States (henceforth, CIS), Middle East and Africa, South America, Asia and Others.

As seen in Fig. 1, around 60% of Ukrainian exports between 2000 and 2006 targeted the EU and other OECD countries, while around 30% were destined to the countries of the Commonwealth of Independent States.Footnote 16 Together, these two regions account for almost 90% of Ukraine’s export flows in monetary terms. The summary of the firm export orientation profile, presented in Table 7, confirms that EU-OECD, CIS and CEE markets were the most popular destinations among Ukrainian exporters. On average, over 90% of Ukrainian exporters target those markets. The destinations pattern is relatively stable across industries, which further confirms that the variation in productivity gains cannot be explained solely by the destinations of exports. Finally, the export orientation portfolio, presented in Table 7, confirms that around 40% of exporters tend to target more than one export region.

Fig. 1
figure 1

Ukrainian manufacturing Exports Destination Pattern, 2000–2006 (year and industry averages)

Table 7 Export orientation profile of Ukrainian exporters

Taking into account the geographical distribution of Ukrainian exports in 2000-06, we divide all exports into three main destination categories: EU-OECD, and CEE-CIS and Others.Footnote 17 Next, we modify the propensity score estimation algorithm by adding export destination information and present the estimates of export-related productivity benefits classified by the technology intensity of the industry and export destination.

5 Learning by Exporting Effect by Industry and Export Destination

This section explores the differences in the effect of export entry on firm productivity taking into account both the technological intensity of the industry where a firm operates and the characteristics of the target export market. Based on the analysis of the geographical distribution of Ukrainian exports, presented in Section 4.2, we identify the two main global export regions. The first one includes the EU and OECD countries that, according to the UN country classificationFootnote 18, are categorized as developed/advanced economies. Following the extant theoretical and empirical literature we expect that penetrating advanced EU-OECD markets should result in the strongest export premium, due to the substantial scope for learning and technology improvement. Moreover, the effect should be even stronger in the high technology sectors, characterized by higher knowledge-absorptive capacities. The second export region includes CIS, CEE and Other markets. We expect, that exporting to the countries of CEE and CIS, more similar to Ukraine in terms of economic structure and technology, should result in lower or no productivity benefits. Equally, we do not expect significant productivity gains associated with exporting to Other markets, a category that includes the remaining emerging markets from the rest of the world. Furthermore, due to the industrial structure of the Soviet Union, large part of the exports to other CIS countries may occur as part of the historically established production chain, with little potential productivity spillovers (De Loecker 2007). In summary, the first group of countries represents advanced export markets, while the second group includes the markets with similar or lower development levels.

To take into account the multidimensional nature of exports, we distinguish between (a) firms that enter the EU-OECD markets and do not expand to other regions; (b) firms that enter CIS-CEE markets or Other markets and do not expand to other regions; (c) firms that enter CEE-CIS/Other markets and EU-OECD markets at the same time (multientrants).Footnote 19 We do not have any prior with respect to the export entrants that target markets of various development levels at the same time (category c). According to some empirical evidence, export diversification is positively correlated with the productivity of the firm, which should result in stronger export-productivity premia. However, new exporters in this category diversify across emerging and advanced markets, which makes the effect of exports on firm-level productivity difficult to predict.

Having defined the three categories of export entrants, we proceed by redefining the ENTRY variable. We then reapply the matching algorithm, discussed in Section 3.2, separately for the high and low technology exporters belonging to the categories (a)–(c).

Table 8 presents the difference in logs of the TFP between export-entrants and their respective matches, in the categories (a)–(c). These estimates represent an approximate percentage effect of export entry on TFP. In line with previous findings, the results reveal a much stronger productivity effect for the exporters that target advanced markets. During the first four years of entry, entrants into these markets in both, high and low technology sectors, show higher levels of TFP relative to matched non-exporters. The productivity premium for these export entrants in the high technology sectors becomes significantly larger over time, increasing from around 35% in the year of entry t to over 100% at t + 4. Such pattern is consistent with the evidence of continuous learning through exports. The productivity premium of the advanced markets export entrants in the low technology sectors is more stable, increasing from 40% to around 60% by t +  3.

Table 8 Yearly differences in TFP between export entrants and matched non-exporters by destination

The effect of entry into similar or less developed (CIS-CEE or Other) markets, presented in column (b), is lower in magnitude for both categories of firms. Low-tech export entrants in category (b) become on average 25% more productive than their non-exporting controls in the year of entry. This gap increases to 38% after three years of exports. At the same time, high-tech export entrants in this category do not show a persistent productivity premium, with spikes only in the third and fifth year.

Finally, all export entrants that target multiple markets at the same time reveal significant export premia in the year of entry. However, this effect is short-lived and does not provide a reliable evidence, consistent with continuous learning through exports.

Note that in some cases the export-related productivity premium becomes insignificant at t + 4, as the sample size progressively decreases. Furthermore, the productivity premium obtained at t + 4 may also overestimate the learning by exporting effect as it compares non-exporters to only persistent exporters. Notice also that at t − 1 the estimates of difference in productivity levels are close to zero and insignificant for all categories of export entrants, which provides additional support for the validity of our matching procedure.

Figure 2 illustrates the results, presented in Table 8. As discussed earlier, the high technology firms that target advanced markets exhibit the highest export premium in terms of TFP levels. Moreover, the rising productivity gap between these exporters and their matched controls is supportive of the learning through exports hypothesis. In fact, the mean productivity premium for high technology firms that enter advanced markets is also statistically significantly higher (at the 1% level) than the premia of export entrants in categories (b) and (c).

Fig. 2
figure 2

Yearly differences in TFP: exports and matched non-exports

According to the previous empirical literature, the higher TFP levels of export entrants reported might be driven by a number of factors, other than learning through exports. These factors include the remaining part of the selection bias, increased capacity utilization or economies of scale (Eliasson et al. 2009; De Loecker 2007). However, a progressively widening productivity gap between new exporters in category (a) and their matched controls might be interpreted as a continuous learning through exports. The results, presented in Table 9, confirm this conjecture by presenting the estimates of the differences in the year to year productivity growth rates between export entrants and their non-exporting matches.

Table 9 Differences in year to year TFP growth rates between export entrants and matched non-exporters

Indeed, the estimates of the export-related productivity growth premium reveal that high-tech export entrants that target advanced markets grow significantly faster year to year within the first four years of exporting. Four years after entry, this group still grows 17% faster with respect to their controls. On the other hand, low-tech advanced markets entrants grow significantly faster only in the first two years of exports. At the same time, the productivity growth premium for low-tech export entrants in category (b) is only significant in the first and third year upon entry (19% and 15% respectively), while the growth premium for the high-tech export entrants in this category is significant during the first three years of exports: declining from 17% at t and 10% at t + 2. Finally, the dynamics of the productivity growth premia for new exporters that target multiple export regions is very similar to the one of the export entrants in category (b). Overall, the dynamics of export-productivity premia in the last two categories does not seem consistent with a continuous learning through exports.

The illustrative summary of the results is presented in Fig. 3, confirming the productivity growth premium for the new exporters in the high-tech sectors that target advanced markets. These premia range between 17 and 23% in the first four years of exports, consistently with the learning by exporting effect. Finally, it should be noted that high-tech exporters in all categories (Fig. 3, panel b) exhibit more durable and stable productivity growth premium when compared to the new exporters in the low technology sectors (Fig. 3, panel a).

Fig. 3
figure 3

Yearly differences in TFP growth rates: export entrants and matched non-exporters

Table 10, presents the results obtained by using the DID matching estimator (8) that calculates difference in the productivity growth rates with respect to the pre-export levels between new exporters and their respective matches. As discussed in Section 3.1 the DID matching estimator significantly improves the quality of evaluation in the studies based on non-experimental data as it addresses potential sources of temporally invariant bias, discrepancy in the measurement conventions and the effects of common shocks, providing us with more reliable estimates of the treatment effect. The results of the DID matching estimator, in line with De Loecker (2007), reveal a positive and significant effect of exporting on productivity, for all categories of exporters.

Table 10 Differences in TFP growth rates between export entrants and matched non-exporters with respect to the pre-export levels

Consistent with previous estimates, presented in Tables 89, export entrants that target advanced export regions grow consistently significantly more than their matches with respect to the corresponding pre-export levels. Furthermore, the productivity growth premia for high technology exporters in this category become significantly wider over time, increasing from 24% at t to 105% at t + 4. Low-tech entrants into advanced market grow on average 37% faster than their matched controls with respect to pre-export productivity levels at t and only 25% faster at t + 4.

New high-tech exporters entering similar or less developed markets reveal a shorter and smaller in magnitude export premium: on average they grow 17% faster than their matches with respect to t − 1 in the year of entry and this premium rises to 77% four years into exporting. The low-technology export entrants in this category reveal similar results: their export-productivity premium is ranging from 19% in the year of entry to 38% four years after.

Finally, the export premium for the last category of firms - entrants into multiple markets - seems to be stronger for the high-technology exporters. High-tech export entrants in this category grow on average 27% faster at t (with respect to t − 1), and this premium widens to 49% at t + 4. On the other hand, low-tech multientrants experience a strong productivity effect only in the first two years after entry.

The summary of the results, presented in Fig. 4, in line with the findings presented in Tables 89, confirms that the estimates for the high-tech export entrants into advanced markets are consistent with the learning by exporting effect.

Fig. 4
figure 4

Differences in TFP growth rates to t-1: export entrants and matched non-exporters

Indeed, as shown in Fig. 4 panel (b), export entrants that target advanced markets reveal a widening gap in terms of pre - post entry productivity growth differences. Furthermore, the mean export premium of high-tech firms that enter advanced markets is statistically significantly higher (at 1% level) than the one of export entrants in other categories.

Overall, the main findings presented in this section indicate that the heterogeneity of the learning-by-exporting effects may be explained by the industry technological intensity combined with the specific characteristics of export destinations. In line with Damijan et al. (2004), De Loecker (2007) and Silva et al. (2012b) our results indicate stronger export-related productivity benefits when exports are aimed at relatively more advanced markets due to higher competitive pressure and more knowledge spillovers. Moreover, adding to the extant literature, we find that effects of learning through exports to advanced markets are significantly stronger and more persistent for firms operating in high technology sectors. The magnitude of the export-related productivity premia in this paper, higher than other contributions in the literature (e.g. De Loecker 2007), may be at least partially explained by the specific time period and characteristics of the country under study. During 2000-06 Ukraine was still classified as a transition economy, with most industries operating below the world technology frontier. As a result Ukrainian exporters, exposed to advanced Western markets, had to compete with firms that used the latest technologies and best management practices. This fact, logically, implied significant scope for learning and productivity improvement. Finally, as suggested by Aw et al. (2000), a widening productivity gap between new exporters and domestic producers might not reflect direct benefits from exporting. Instead, such a gap may result from other factors that lead to a positive serial correlation in the firm productivity shocks. Firms with positive productivity shocks are more likely to transit into exporting. If these persist, the productivity premium of these producers will widen over time. However, the patterns of post-entry productivity changes, documented in this paper, are consistent with the productivity gains that accrue from the exporting process.

6 Robustness Checks

The main results, presented in the last section, have shown that starting to export is associated with productivity improvements. The highest gains are recorded for first time export entrants, in high technology sectors that enter advanced markets. In this section we assess the robustness of these conclusions to a number of methodological issues.

6.1 Sample Choice

The matching methodology, implemented in this paper, compares all export entrants to the firms that never exported during the period of study, 2000-06. Some of the firms used as controls in the current study might commence their exporting activity in later periods not covered by our dataset, in which case we are comparing export entrants to potential export entrants, introducing a downward bias to our estimates. The productivity effect of export entry might also be driven by persistent new exporters, known as export successes, while the firms that cease exporting after a couple of years might exhibit no productivity improvements associated with exporting activity. To check the sensitivity of our results to the sample used in the current study, we present the estimates of the difference in the productivity growth to pre-export levels (DID matching estimator) between new exporters and matched non-exporters separately for the firms that stay for two, three, four, five and six years in exporting (De Loecker 2007).

The results, presented in Table 11, indicate an insignificant productivity effect for the firms exiting after one year of export (failures) and a weaker effect for the firms that stay in exporting for two years only. However, for the rest of the groups, the results at each period t tend to be significant and quantitatively similar. For example, at t = 2 the productivity gain with respect to pre-export levels for the firms with three consecutive years of exports is 54%, while for firms with four consecutive years of exports, the gain is around 40%. Overall, the results above confirm that the estimated productivity premia are not driven by any specific sample of firms.

Table 11 Productivity growth to pre-export levels (t − 1): detailed results

Finally, to provide out of sample validation to our procedure we have randomly split the sample in half across sectors and implemented the matching procedure separately for the two random sub-samples of firms. The results obtained by using both cross-sectional and DID propensity score matching estimators show no statistical difference across the two sub-samples.

6.2 Aggregate Shocks

The significant productivity gains of new exporters, documented in our analysis, might also be driven by aggregate exogenous shocks occurring in the years following export entrance. To verify the sensitivity of our results to these shocks we adopt a regression-based approach that tests the effect of export entry on productivity, taking into account year and industry fixed effects occurring in the post-entry period. We use the panel structure of the data and estimate the following OLS regression on a sample of matched firms:

$$\begin{array}{@{}rcl@{}} \ln TFP_{it+s} -\ln TFP_{it-1} &=& \alpha_{0}+\beta_{t+s}EXP_{it}+\underset{s}{\sum}\gamma_{t+s}YEAR_{t+s} \\ && + \underset{k}{\sum} \rho_{k}IND_{k} + \underset{k}{\sum} \underset{s}{\sum} \phi_{kt+s}IND_{k}\ast YEAR_{t+s}+\xi_{it+s}\\ \end{array} $$
(9)

In Eq. 9 the dependent variable represents the difference of lnTFPit + s to its value before the treatment (export entry), lnTFPit− 1. EXPit takes value one when a firm starts to export and zero otherwise. YEARt + s and INDk are year and industry fixed effects that should capture aggregate shocks in the post-entry period. ξit + s is an i.i.d. error term. Hence, βt + s should reflect the difference in the productivity growth rate before (at t − 1) and after (at t + s) the treatment (export entry) between export entrants and non-exporters. If additional control variables are excluded from the Eq. 9, the estimates of the βt + s should be equivalent to the ones obtained using the DID propensity score matching estimator (8). Similar to the DID propensity score matching estimator, this approach eliminates firm-level fixed effects, taking care of the time-invariant portion of the selection bias that might remain after the matching. Finally, the regression-based approach accounts for various factors, such as year and industry shocks, that might affect firm productivity in the post entry period, not captured by the DID matching estimator (8) (Pisu 2008).

Table 12 Productivity differentials: estimates on the matched sample

The results presented in column (c) of Table 12, confirm that entering export markets is associated with faster productivity growth with respect to pre-export levels. Overall, the results, are very similar to the ones obtained using the DID propensity score matching estimator (Table 4, column (c)).

The results presented in columns (a) and (b) are obtained by running the regressions similar to Eq. 9 with the lnTFPit + s and lnTFPit + s − lnTFPit + s− 1 as dependent variables.Footnote 20 These results should be compared to the estimates of the yearly differences in productivity levels and growth rates between the new exporters and their non-exporting counterparts (Table 4, columns (a) and (b)). Again, the results prove to be very similar to the ones obtained using the CS propensity score matching estimator.

6.3 Size

A number of studies on export-productivity links conclude that export-related productivity benefits might differ for firms of different sizes (Eliasson et al. 2009; Damijan and Kostevc 2015; Silva et al. 2012b). In order to verify this conjecture, we have implemented a separate matching procedure for three subsets of firms in our data: (i) firms with less than 20 employees (small firms); (2) firms between 20 and 50 employees (medium size firms); (3) firms with more than 50 employees (large firms). The results of the cross-sectional and DID matching estimators indicate that all three subsets of firms enjoy significant positive export-related productivity benefits. However, in line with Eliasson et al. (2009); and Damijan and Kostevc (2015), the effect seems to be more pronounced for small and medium firms.Footnote 21

6.4 Alternative Productivity Measure

Finally, we performed the matching procedure using value added per employee as an alternative measure of firm productivity. The results of the cross-sectional and DID matching estimators based on this alternative productivity measure are very similar to the main results of the paper, supporting the robustness of our findings. A slight difference in the results only arises in terms of the cross-sectional matching estimator, which assesses the differences in TFP levels between new exporters and matched non-entrants in the high technology sectors. The results indicate that the export-related benefits for the high-tech entrants into similar or less developed markets are slightly more persistent in terms of labor productivity than they are in terms of TFP. The rest of the results based on differences in year-on-year TFP growth rates and differences in TFP growth rates with respect to respective pre-export TFP levels are very similar to our main findings both in terms of magnitude and duration of the effects.Footnote 22

7 Concluding Remarks

This paper aims to study the joint role of destination and industry characteristics in the post-entry productivity benefits of new exporters. The empirical evidence on the learning by exporting effect is still not fully conclusive and indicates two main sources of heterogeneity: destination and firms’ characteristics. The main contribution of this paper is then to empirically assess the joint role of these two factors in firms’ export-related productivity benefits.

To explore the above conjecture, we used a rich micro-level dataset of Ukrainian manufacturing firms over the period 2000-06. First, we verified the technological intensity of each industry, using the Hatzichronoglou (1997) approach, and classified them into low and high technology. Then, we obtained TFP estimates using a modified version of the Olley and Pakes (1996) methodology, controlling for demand shocks and different market structures for exporting and non-exporting firms. After, we implemented the propensity score matching methodology, separately for firms that enter: (a) advanced markets; (b) markets of similar or lower development level; (c) advanced and similar markets at the same time. Having obtained a counterfactual control group, we estimated the post-entry productivity gains associated with the exporting process, using cross-sectional and difference-in-differences versions of the matching estimator. Finally, we implemented a number of robustness checks that support the validity of our findings.

The results of the analysis confirm a significant rise in productivity gains for new exporters. On average, these firms become 24.5% more productive in the year of entry with a stable positive productivity gap in the following years. Furthermore, during the entry year new exporters grow 22.7% faster with respect to domestic producers. However, this growth premium reduces over time falling to 2.8% four years into exporting. At the same time, only new exporters operating in high technology sectors that target advanced markets experience a significant long-term productivity growth premium. On average these firms become 35% more productive in the year of entry and their annual productivity gap widens to 122% five years into exporting. This result is supported by the year-to-year productivity growth premium for this type of firms, as they grow on average 18% faster than domestic producers during the first four years of exports. Finally, the results obtained using the DID matching estimator, show that these firms become progressively more productive than domestic producers with respect to their pre-export productivity levels. Overall, the evidence on high-tech firms targeting advanced markets is consistent with learning through export, as witnessed by the widening productivity gap. On the other hand, firms in low technology sectors tend to experience a stronger productivity shock in the first year of entry across all export destinations. However, their export-productivity premia tend to be short-lived, indicating that such results might be driven by increased capacity utilization and the use of the economies of scale rather than by export-related productivity improvements.

The results of this study may have relevant implications for policy makers, particularly in transition and developing economies. Indeed, many developing countries employ industrial and export promoting policies. In particular, industrial policies in these countries often target R&D investment and the development of technology-intensive sectors, whereas export-promoting policies include direct export subsidies, low-cost loans and tax reliefs for exporters. The results of this study suggest that better tailoring those policies is likely to enhance their effectiveness. In fact, new exporters in technology intensive sectors exhibit higher potential to improve their productivity and possibly innovativeness through exports. The latter effect is more pronounced for firms exporting to relatively more developed countries. Thus, tailoring industrial and export-promoting policies specifically toward high-tech firms serving advanced economies is likely to make government interventions more effective and result in stronger sectoral and aggregate productivity growth.