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Integration of artificial intelligence technology and visual communication design in metaverse e-commerce and its potential opportunities

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Abstract

This study endeavors to investigate the potential synergies resulting from the integration of artificial intelligence (AI) technology and visual communication design (VCD) in the domain of metaverse e-commerce. The primary objective of this study is to harness the power of AI technology and (VCD) to stimulate economic expansion and enhance user experiences. Primarily, this study employs a literature review approach to systematically survey existing research on the application of AI in environmental design and analyzes case studies illustrating how VCD satisfies the requirements of environmental design. Subsequently, focusing on representative Landscape Environment Design (LED) projects, the study elucidates the practices of landscape environmental design under the support of VCD and AI technologies. Finally, through the collection of economic data, such as visitor numbers and revenue, before and after the integration of AI and VCD elements in the West Lake Wetland Park, located in Hangzhou, Zhejiang Province, an empirical analysis quantifies the variations in economic growth. The study assesses the impact of VCD elements, AI design elements, and environmental design changes on economic growth in the West Lake Wetland Park. The case analysis of the West Lake Wetland Park demonstrates a 20% increase in visitor numbers within a year after the integration of AI and VCD elements, and an accompanying 30% rise in commercial activity revenue by enhancing visitor experiences. Furthermore, the amalgamation of AI and visual communication in landscape design not only promotes sustainable development and energy conservation but also propels the growth of Gross Domestic Product (GDP) in the region. During the research period, the application of AI and VCD in landscape environmental design projects contributed to an approximately 15% increase in regional GDP. Based on the research findings, it can be deduced that the integration of AI technology and VCD holds substantial potential and opportunities within the realm of metaverse e-commerce. This integration has the capacity to propel economic growth and enhance user experience significantly. Consequently, this study assumes considerable importance in facilitating the amalgamation of VCD with other disciplines and assessing the influence of intelligent visual communication LED on economic development.

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Authors and Affiliations

  1. School of Design Art&Media, Nanjing University of Science and Technology, Nanjing, 210094, Jiangsu province, China

    Fangbin Song & Yi Tang

  2. School of Economics, Southwestern University of Finance and Economics, Chengdu, 611130, Sichuan province, China

    Tian Xia

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  1. Fangbin Song
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Song, F., Xia, T. & Tang, Y. Integration of artificial intelligence technology and visual communication design in metaverse e-commerce and its potential opportunities. Electron Commer Res (2024). https://doi.org/10.1007/s10660-024-09855-0

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