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Linking Management Theory with Poverty Alleviation Efforts Through Market Orchestration

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Abstract

Top-tier management journals are advocating for greater relevance from management research to Grand Challenges such as poverty alleviation. However, many scholars struggle to identify linkages between the practical undertaking of poverty alleviation and theory development opportunities in the management literature. Responding to this call, we develop and outline a framework for theorizing from an increasingly common business-based poverty alleviation approach known as ‘market orchestration.’ Core to this framework are a set of contextual difference that contrast with the Western environment in which most management theorizing has taken place. These contextual differences—at the micro, meso, and macro levels—challenge the implicit assumptions underpinning much of the management literature. As a result, a substantial opportunity exists to identify new predictors, contingencies, explanations, and outcomes that can significantly inform theory. Equally important, by focusing on the contextual differences and the challenges they create, management scholars can provide practical guidance to organizations engaged in market orchestration efforts.

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Notes

  1. Although research has shown that illicit financial outflows due to secrecy in the global financial system is often an even greater challenge than corruption (Baker 2005).

  2. While we certainly acknowledge that the phenomenon of ‘market orchestration’ also provides opportunities for grounded theory and indigenous theorizing as alternative paths for contributing to theory, we focus on the contextualization of existing theories as one potential avenue for building theory.

  3. We recognize that teaching such capabilities overlap with the category of “Training in New Practices” but have elected to discuss at this point given its topical relation to opportunity identification as a type of capability.

  4. For a critical perspective on oft misguided development see Sörensen (2010), Rugraff et al. (2009), Veltmeyer (2011), and Moyo (2009).

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Acknowledgements

We also acknowledge the financial support of the Social Sciences and Humanities Research Council of Canada Partnership Development Grant (Grant # 890-2014-0059) for making this research possible.

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  1. Schulich School of Business, York University, 4700 Keele Street, Toronto, ON, M3J 1P3, Canada

    Geoffrey M. Kistruck

  2. School of Business, Aalto University, Ekonominaukio 1, PO Box 21210, 00076, Aalto, Finland

    Patrick Shulist

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Kistruck, G.M., Shulist, P. Linking Management Theory with Poverty Alleviation Efforts Through Market Orchestration. J Bus Ethics 173, 423–446 (2021). https://doi.org/10.1007/s10551-020-04533-1

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