Journal of Business Ethics

, Volume 105, Issue 1, pp 83–93 | Cite as

Modeling the Relationship Among Perceived Corporate Citizenship, Firms’ Attractiveness, and Career Success Expectation

  • Chieh-Peng Lin
  • Yuan-Hui Tsai
  • Sheng-Wuu Joe
  • Chou-Kang Chiu


Drawing on propositions from the signaling theory and expectancy theory, this study hypothesizes that the perceived corporate citizenship of job seekers positively affects a firm’s attractiveness and career success expectation. This study’s proposed research hypotheses are empirically tested using a survey of graduating MBA students seeking a job. The empirical findings show that a firm’s corporate citizenship provides a competitive advantage in attracting job seekers and fostering optimistic career success expectation. Such findings substantially complement the growing literature arguing that corporate citizenship brings firms competitive advantages without solid evidence from the perspective of recruitment and human resources. Finally, managerial implications and limitations of this study are also discussed.


Corporate citizenship Organizational attractiveness Career expectation Ethical citizenship Discretionary citizenship 


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Copyright information

© Springer Science+Business Media B.V. 2011

Authors and Affiliations

  • Chieh-Peng Lin
    • 1
  • Yuan-Hui Tsai
    • 2
  • Sheng-Wuu Joe
    • 3
  • Chou-Kang Chiu
    • 4
  1. 1.Institute of Business & ManagementNational Chiao Tung UniversityTaipeiTaiwan, ROC
  2. 2.Department of FinanceChihlee Institute of TechnologyTaipeiTaiwan, ROC
  3. 3.Department of Business AdministrationVanung UniversityTaoyuanTaiwan, ROC
  4. 4.Graduate Institute of Business AdministrationNational Taichung University of EducationTaichungTaiwan, ROC

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