Journal of Business Ethics

, Volume 95, Issue 3, pp 487–506

Corporate Transparency and Green Management


DOI: 10.1007/s10551-010-0435-z

Cite this article as:
Vaccaro, A. & Patiño Echeverri, D. J Bus Ethics (2010) 95: 487. doi:10.1007/s10551-010-0435-z


How can firms support their customers’ collaborative, social responsibility initiatives – and especially pro-environmental, firm–customer collaborations? Does corporate transparency affect customers’ willingness to undertake pro-environmental collaborative programs? This study addresses these questions in relation to the US residential electricity market. It focuses on the impact of customers’ perceptions of the utility’s degree of transparency and on the willingness to engage in pro-environmental behavior (PEB) related to electricity consumption. The responses of 1257 interviewees from US households to questions related to their electricity suppliers are analyzed through structural equation models (SEMs) using latent variables. Results show that customers’ perceptions of an electricity utility’s transparency affect their willingness to collaborate in environmental programs, and that the degree of perceived transparency of the utility is related to customers’ environmental awareness.


pro-active environmental management corporate transparency pro-environmental behavior (PEB) New Environmental Paradigm (NEP) 

Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  1. 1.Catholic University of Portugal, FCCELisbonPortugal
  2. 2.Dalia Patiñ Echeverri Duke UniversityDurhumU.S.A.

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