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A strategic analysis of surging Chinese manufacturers: The case of Galanz

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Abstract

Recent years have witnessed the surging of Chinese manufacturers, as China has become the world’s factory floor. This paper presents a case study of one of the most successful manufacturers in China, the Galanz Group, now the world’s largest microwave manufacturer. Based on theories of multinational corporations from emerging economies, the paper examines the process of Galanz’s integration into the global market. The company has developed unique competitive strategies that have made it a great success within China and in overseas markets. The Galanz model suggests strong strategic implications for both Chinese firms and incumbent multinational corporations.

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Acknowledgement

We highly appreciate the support and assistance that Galanz provided to this study. We thank all the interviewees who shared their thoughts and time with us. We also appreciate the valuable comments made by the editor, Professor John Mathews and two anonymous reviewers on an early draft.

Author information

Authors and Affiliations

  1. Department of International Business and Asian Studies, Griffith University, Gold Coast Campus, Gold Coast, Australia

    Gloria L. Ge

  2. Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong

    Daniel Z. Ding

Authors
  1. Gloria L. Ge
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  2. Daniel Z. Ding
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Corresponding author

Correspondence to Gloria L. Ge.

Additional information

We highly appreciate the support and assistance that Galanz provided to this study. We thank all the interviewees who shared their thoughts and time with us. We also appreciate the valuable comments made by the editor, Professor John Mathews and two anonymous reviewers on an early draft.

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Ge, G.L., Ding, D.Z. A strategic analysis of surging Chinese manufacturers: The case of Galanz. Asia Pac J Manage 25, 667–683 (2008). https://doi.org/10.1007/s10490-007-9073-0

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